Web Writing for your company in Bas-Saint-Laurent is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your company in Bas-Saint-Laurent combines writing skills with a deep understanding of digital requirements, SEO for your company in Bas-Saint-Laurent, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company in Bas-Saint-Laurent.
Here are the requirements to follow for Web Writing for your company in Bas-Saint-Laurent:
A Web writer isn't just someone who writes well. Web Writing for your company in Bas-Saint-Laurent is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company in Bas-Saint-Laurent and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your company in Bas-Saint-Laurent, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your company in Bas-Saint-Laurent aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company in Bas-Saint-Laurent just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company in Bas-Saint-Laurent that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company in Bas-Saint-Laurent, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company in Bas-Saint-Laurent.
Web content for your company in Bas-Saint-Laurent has to be very precisely structured if you want to extend the time users spend on a website for your company in Bas-Saint-Laurent. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company in Bas-Saint-Laurent!
Web Writing for your company in Bas-Saint-Laurent also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company in Bas-Saint-Laurent, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company in Bas-Saint-Laurent. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Scott, for your NPO in Trois-Pistoles, for your transportation company in Montreal, for your hockey league in Boisbriand, for your hotel in Nord-du-Québec, for your restaurant in Nuns' Island, for your business in Calgary, for your company in NDG, for your SME in Joliette, for your car dealership in Chandler, for your startup in Quebec, for your small town in Pierrefonds, for your store in the Laurentians, for your shop in Edmonton, for your thrift shop in Tremblant, for your shoe store in Lac-Saint-Jean, for your clothing store in Sept-Îles, for your electronics store in Charlottetown, for your robotics store in Victoriaville, for your eyewear store in Chaudière-Appalaches, for your furniture store in Chateauguay, for your construction company in Québec Maritime, for your hostel in Brossard, for your lodging in Repentigny, for your camping in Verdun, for your outfitter in Joliette, for your printing house in Sherbrooke, for your financial service company in Laval, for your organization in Princeville, for your nonprofit organization in Boucherville, for your non profit organization in Côte-des-Neiges, for your small business in Thetford Mines, for your insurance broker in Lac-Saint-Jean, for your human ressources in North Montreal, for your non profit in North Montreal, for your HR in Outaouais, for your warehouse in Tremblant, for your bed and breakfast in Mont-Tremblant, for your spa in Lasalle, for your brewery in Thetford Mines, for your city in Plessisville, for your town in Iqaluit, for your microbrewery in Saint-Georges, for your association in Plessisville, for your tourism association in Longueuil, for your regional tourism association in Boisbriand, for your RTA in Mauricie, for your pub in Saguenay-Lac-Saint-Jean, for your bistro in Estrie, for your salon in Lac-Saint-Jean, for your hairdressing salon in Candiac, for your beauty salon in Abitibi-Témiscamingue, for your plumbing company in Verdun, for your sugar shack in Nuns' Island, for your agency in Halifax, for your recruitment company in Edmonton, for your headhunting company in Magog, for your Clinic in Lasalle
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe