Web Writing for your company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your company combines writing skills with a deep understanding of digital requirements, SEO for your company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company.
Here are the requirements to follow for Web Writing for your company:
A Web writer isn't just someone who writes well. Web Writing for your company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company.
Web content for your company has to be very precisely structured if you want to extend the time users spend on a website for your company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company!
Web Writing for your company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in La Tuque, for your NPO in Sorel-Tracy, for your transportation company in the South Shore, for your hockey league in Trois-Rivières, for your hotel in La Prairie, for your restaurant in Boucherville, for your business in Saint-Hyacinthe, for your company in Whitehorse, for your SME in Ottawa, for your car dealership in Gatineau, for your startup in Rivière-du-Loup, for your small town in Montérégie, for your store in Shawinigan, for your shop in Mirabel, for your thrift shop in Hochelaga-Maisonneuve, for your shoe store in Candiac, for your clothing store in Montérégie, for your electronics store in Vallée-Jonction, for your robotics store in Saint-Jérôme, for your eyewear store in Calgary, for your furniture store in Nuns' Island, for your construction company in Lachine, for your hostel in Saint-Laurent, for your lodging in Kirkland, for your camping in Lanaudière, for your outfitter in Outaouais, for your printing house in Trois-Rivières, for your financial service company in Dorval, for your organization in Montmagny, for your nonprofit organization in Quebec, for your non profit organization in Robertsonville, for your small business in Saint-Georges, for your insurance broker in Laval, for your human ressources in Lévis, for your non profit in Regina, for your HR in Gaspésie, for your warehouse in Fredericton, for your bed and breakfast in Pointe-Claire, for your spa in Vancouver, for your brewery in Edmonton, for your city in Anjou, for your town in Bromont, for your microbrewery in Saguenay, for your association in North Montreal, for your tourism association in Saint-Léonard, for your regional tourism association in Vallée-Jonction, for your RTA in Sherbrooke, for your pub in Quebec, for your bistro in Thetford Mines, for your salon in Shawinigan, for your hairdressing salon in Saint-Georges, for your beauty salon in Drummondville, for your plumbing company in Longueuil, for your sugar shack in Quebec City, for your agency in Napierville, for your recruitment company in Lachenaie, for your headhunting company in Rosemont, for your Clinic in Princeville
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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