Web Writing for your company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your company combines writing skills with a deep understanding of digital requirements, SEO for your company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company.
Here are the requirements to follow for Web Writing for your company:
A Web writer isn't just someone who writes well. Web Writing for your company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company.
Web content for your company has to be very precisely structured if you want to extend the time users spend on a website for your company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company!
Web Writing for your company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Notre-Dame-des-Pins, for your NPO in Iqaluit, for your transportation company in Côte-Nord, for your hockey league in Côte-Nord, for your hotel in Regina, for your restaurant in Boisbriand, for your business in Rosemont, for your company in Magog, for your SME in Mont-Tremblant, for your car dealership in Charlottetown, for your startup in Black Lake, for your small town in Outaouais, for your store in Thetford Mines, for your shop in Drummondville, for your thrift shop in Plessisville, for your shoe store in Canada, for your clothing store in Sainte-Marie-de-Beauce, for your electronics store in Rimouski, for your robotics store in Côte-des-Neiges, for your eyewear store in Chandler, for your furniture store in Hochelaga-Maisonneuve, for your construction company in Dorval, for your hostel in Québec Maritime, for your lodging in Centre-du-Québec, for your camping in Canada, for your outfitter in Nuns' Island, for your printing house in Black Lake, for your financial service company in Saint-Georges, for your organization in Canada, for your nonprofit organization in Sherbrooke, for your non profit organization in Brossard, for your small business in the Laurentians, for your insurance broker in Saint-Jérôme, for your human ressources in Estrie, for your non profit in Drummondville, for your HR in Lanaudière, for your warehouse in Sherbrooke, for your bed and breakfast in Sorel-Tracy, for your spa in Tremblant, for your brewery in Trois-Rivières, for your city in Black Lake, for your town in Regina, for your microbrewery in Thetford Mines, for your association in Chicoutimi, for your tourism association in Princeville, for your regional tourism association in Trois-Pistoles, for your RTA in Gatineau, for your pub in Gatineau, for your bistro in Laval, for your salon in Thetford Mines, for your hairdressing salon in Terrebonne, for your beauty salon in Estrie, for your plumbing company in Montreal, for your sugar shack in Saguenay-Lac-Saint-Jean, for your agency in Saint-Jean-sur-Richelieu, for your recruitment company in Chateauguay, for your headhunting company in Edmonton, for your Clinic in Centre-du-Québec
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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