Web Writing for your company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your company combines writing skills with a deep understanding of digital requirements, SEO for your company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company.
Here are the requirements to follow for Web Writing for your company:
A Web writer isn't just someone who writes well. Web Writing for your company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company.
Web content for your company has to be very precisely structured if you want to extend the time users spend on a website for your company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company!
Web Writing for your company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rimouski, for your NPO in the Eastern Townships, for your transportation company in Anjou, for your hockey league in Mont-Tremblant, for your hotel in Lachine, for your restaurant in Boucherville, for your business in Calgary, for your company in Whitehorse, for your SME in Gaspésie, for your car dealership in Vancouver, for your startup in Saint-Georges, for your small town in Shawinigan, for your store in Chicoutimi, for your shop in Trois-Rivières, for your thrift shop in Beauport, for your shoe store in Nuns' Island, for your clothing store in Sainte-Marie-de-Beauce, for your electronics store in Saint-Hyacinthe, for your robotics store in Vallée-Jonction, for your eyewear store in Winnipeg, for your furniture store in Dorval, for your construction company in Princeville, for your hostel in La Tuque, for your lodging in Thetford Mines, for your camping in Centre-du-Québec, for your outfitter in Drummondville, for your printing house in Napierville, for your financial service company in the Eastern Townships, for your organization in the Magdalen Islands, for your nonprofit organization in Scott, for your non profit organization in Saguenay, for your small business in Lasalle, for your insurance broker in Vallée-Jonction, for your human ressources in Rimouski, for your non profit in Magog, for your HR in Terrebonne, for your warehouse in Saint-Eustache, for your bed and breakfast in Saint-Jérôme, for your spa in Granby, for your brewery in Sept-Îles, for your city in Sorel-Tracy, for your town in Longueuil, for your microbrewery in Kirkland, for your association in Lévis, for your tourism association in Québec Maritime, for your regional tourism association in Bas-Saint-Laurent, for your RTA in North Montreal, for your pub in Sept-Îles, for your bistro in Charlottetown, for your salon in Mauricie, for your hairdressing salon in Vallée-Jonction, for your beauty salon in Drummondville, for your plumbing company in Saint-Jérôme, for your sugar shack in Chaudière-Appalaches, for your agency in Pointe-Claire, for your recruitment company in Pierrefonds, for your headhunting company in Vancouver, for your Clinic in Hochelaga-Maisonneuve
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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