Web Writing for your company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your company combines writing skills with a deep understanding of digital requirements, SEO for your company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company.
Here are the requirements to follow for Web Writing for your company:
A Web writer isn't just someone who writes well. Web Writing for your company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company.
Web content for your company has to be very precisely structured if you want to extend the time users spend on a website for your company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company!
Web Writing for your company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lachine, for your NPO in Lachenaie, for your transportation company in Chandler, for your hockey league in Joliette, for your hotel in Black Lake, for your restaurant in Repentigny, for your business in Whitehorse, for your company in Thetford Mines, for your SME in Drummondville, for your car dealership in Fredericton, for your startup in Trois-Pistoles, for your small town in Côte-Nord, for your store in Joliette, for your shop in Boucherville, for your thrift shop in the Eastern Townships, for your shoe store in Beauport, for your clothing store in Chateauguay, for your electronics store in Edmonton, for your robotics store in Baie-Comeau, for your eyewear store in Kirkland, for your furniture store in Dorval, for your construction company in Sorel-Tracy, for your hostel in Saint-Léonard, for your lodging in Sorel-Tracy, for your camping in Vancouver, for your outfitter in Winnipeg, for your printing house in Toronto, for your financial service company in Halifax, for your organization in North Montreal, for your nonprofit organization in Thetford Mines, for your non profit organization in Abitibi-Témiscamingue, for your small business in the South Shore, for your insurance broker in Chambly, for your human ressources in Rivière-du-Loup, for your non profit in Chandler, for your HR in the Eastern Townships, for your warehouse in Sherbrooke, for your bed and breakfast in Pierrefonds, for your spa in Thetford Mines, for your brewery in Canada, for your city in Côte-des-Neiges, for your town in Chandler, for your microbrewery in Montérégie, for your association in Saint-Hubert, for your tourism association in Baie-Comeau, for your regional tourism association in La Prairie, for your RTA in Sept-Îles, for your pub in Gaspésie, for your bistro in La Prairie, for your salon in Calgary, for your hairdressing salon in Montérégie, for your beauty salon in Saint-Léonard, for your plumbing company in Bas-Saint-Laurent, for your sugar shack in the Eastern Townships, for your agency in Lasalle, for your recruitment company in Black Lake, for your headhunting company in Mirabel, for your Clinic in Nord-du-Québec
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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