Web Writing for your company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your company combines writing skills with a deep understanding of digital requirements, SEO for your company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company.
Here are the requirements to follow for Web Writing for your company:
A Web writer isn't just someone who writes well. Web Writing for your company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company.
Web content for your company has to be very precisely structured if you want to extend the time users spend on a website for your company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company!
Web Writing for your company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chicoutimi, for your NPO in Côte-Nord, for your transportation company in Terrebonne, for your hockey league in Beauport, for your hotel in Ottawa, for your restaurant in Saint-Joseph-de-Beauce, for your business in Lachenaie, for your company in Vancouver, for your SME in Princeville, for your car dealership in Côte-des-Neiges, for your startup in Bromont, for your small town in Fredericton, for your store in Pointe-Claire, for your shop in Saint-Léonard, for your thrift shop in Outaouais, for your shoe store in Magog, for your clothing store in Chambly, for your electronics store in Terrebonne, for your robotics store in Beauceville, for your eyewear store in Victoriaville, for your furniture store in Saint-Hubert, for your construction company in Granby, for your hostel in Anjou, for your lodging in Côte-des-Neiges, for your camping in Chaudière-Appalaches, for your outfitter in Vallée-Jonction, for your printing house in Repentigny, for your financial service company in Iqaluit, for your organization in Chandler, for your nonprofit organization in Montérégie, for your non profit organization in Saint-Jean-sur-Richelieu, for your small business in Brossard, for your insurance broker in NDG, for your human ressources in Pierrefonds, for your non profit in Trois-Rivières, for your HR in Rivière-du-Loup, for your warehouse in Candiac, for your bed and breakfast in Scott, for your spa in the Magdalen Islands, for your brewery in Regina, for your city in Côte-des-Neiges, for your town in Granby, for your microbrewery in Nord-du-Québec, for your association in Boucherville, for your tourism association in Centre-du-Québec, for your regional tourism association in Yellowknife, for your RTA in Magog, for your pub in Montreal, for your bistro in Mauricie, for your salon in Beauport, for your hairdressing salon in Quebec City, for your beauty salon in Saguenay, for your plumbing company in Pierrefonds, for your sugar shack in Abitibi-Témiscamingue, for your agency in Lachine, for your recruitment company in Lachenaie, for your headhunting company in Lachenaie, for your Clinic in Quebec City
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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