Web Writing for your city is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your city combines writing skills with a deep understanding of digital requirements, SEO for your city, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your city.
Here are the requirements to follow for Web Writing for your city:
A Web writer isn't just someone who writes well. Web Writing for your city is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your city and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your city, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your city aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your city just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your city that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your city, to help users find the information they want and then continue reading. That is the Web writer's main objective for your city.
Web content for your city has to be very precisely structured if you want to extend the time users spend on a website for your city. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your city!
Web Writing for your city also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your city, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your city. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in La Tuque, for your NPO in Longueuil, for your transportation company in Repentigny, for your hockey league in Saint-Joseph-de-Beauce, for your hotel in La Tuque, for your restaurant in Shawinigan, for your business in Rivière-du-Loup, for your company in Plateau-Mont-Royal, for your SME in Plessisville, for your car dealership in Côte-Nord, for your startup in the Eastern Townships, for your small town in Outaouais, for your store in Saint-Léonard, for your shop in Thetford Mines, for your thrift shop in Drummondville, for your shoe store in Pointe-Claire, for your clothing store in Vancouver, for your electronics store in Montérégie, for your robotics store in Pierrefonds, for your eyewear store in NDG, for your furniture store in Sept-Îles, for your construction company in Scott, for your hostel in Tremblant, for your lodging in Princeville, for your camping in Saint-Jérôme, for your outfitter in Saint-Georges, for your printing house in Regina, for your financial service company in Hochelaga-Maisonneuve, for your organization in Yellowknife, for your nonprofit organization in Chaudière-Appalaches, for your non profit organization in Hochelaga-Maisonneuve, for your small business in Nuns' Island, for your insurance broker in La Tuque, for your human ressources in Lac-Saint-Jean, for your non profit in North Montreal, for your HR in Halifax, for your warehouse in Sept-Îles, for your bed and breakfast in Magog, for your spa in Saint-Laurent, for your brewery in Granby, for your city in Chandler, for your town in Sorel-Tracy, for your microbrewery in Rimouski, for your association in Rimouski, for your tourism association in Lasalle, for your regional tourism association in East-Broughton, for your RTA in Granby, for your pub in La Prairie, for your bistro in Charlottetown, for your salon in Scott, for your hairdressing salon in Pierrefonds, for your beauty salon in Dorval, for your plumbing company in Candiac, for your sugar shack in Bas-Saint-Laurent, for your agency in Outaouais, for your recruitment company in East-Broughton, for your headhunting company in Rivière-du-Loup, for your Clinic in Saint-Laurent
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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