Web Writing for your city is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your city combines writing skills with a deep understanding of digital requirements, SEO for your city, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your city.
Here are the requirements to follow for Web Writing for your city:
A Web writer isn't just someone who writes well. Web Writing for your city is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your city and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your city, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your city aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your city just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your city that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your city, to help users find the information they want and then continue reading. That is the Web writer's main objective for your city.
Web content for your city has to be very precisely structured if you want to extend the time users spend on a website for your city. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your city!
Web Writing for your city also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your city, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your city. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Québec Maritime, for your NPO in Vancouver, for your transportation company in Victoriaville, for your hockey league in Tremblant, for your hotel in Napierville, for your restaurant in Bromont, for your business in Charlottetown, for your company in Saguenay-Lac-Saint-Jean, for your SME in Robertsonville, for your car dealership in Côte-Nord, for your startup in Trois-Rivières, for your small town in Quebec, for your store in Repentigny, for your shop in Rimouski, for your thrift shop in Longueuil, for your shoe store in Chaudière-Appalaches, for your clothing store in Verdun, for your electronics store in Iqaluit, for your robotics store in Outaouais, for your eyewear store in Fredericton, for your furniture store in Anjou, for your construction company in Montreal, for your hostel in Candiac, for your lodging in Trois-Pistoles, for your camping in Sainte-Thérèse, for your outfitter in Pointe-Claire, for your printing house in Montreal, for your financial service company in Notre-Dame-des-Pins, for your organization in Yellowknife, for your nonprofit organization in Centre-du-Québec, for your non profit organization in Scott, for your small business in Lasalle, for your insurance broker in Lac-Saint-Jean, for your human ressources in Fredericton, for your non profit in Verdun, for your HR in Mont-Tremblant, for your warehouse in Candiac, for your bed and breakfast in NDG, for your spa in Sept-Îles, for your brewery in Abitibi-Témiscamingue, for your city in Saguenay-Lac-Saint-Jean, for your town in Quebec, for your microbrewery in Pierrefonds, for your association in Montérégie, for your tourism association in Montérégie, for your regional tourism association in Calgary, for your RTA in Rivière-du-Loup, for your pub in Ottawa, for your bistro in Beauceville, for your salon in Saint-Hyacinthe, for your hairdressing salon in Plateau-Mont-Royal, for your beauty salon in Centre-du-Québec, for your plumbing company in Winnipeg, for your sugar shack in Iqaluit, for your agency in Calgary, for your recruitment company in the Eastern Townships, for your headhunting company in Lachenaie, for your Clinic in Verdun
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe