Web Writing for your city is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your city combines writing skills with a deep understanding of digital requirements, SEO for your city, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your city.
Here are the requirements to follow for Web Writing for your city:
A Web writer isn't just someone who writes well. Web Writing for your city is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your city and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your city, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your city aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your city just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your city that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your city, to help users find the information they want and then continue reading. That is the Web writer's main objective for your city.
Web content for your city has to be very precisely structured if you want to extend the time users spend on a website for your city. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your city!
Web Writing for your city also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your city, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your city. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Boisbriand, for your NPO in Toronto, for your transportation company in Saguenay-Lac-Saint-Jean, for your hockey league in Quebec, for your hotel in Calgary, for your restaurant in Nord-du-Québec, for your business in Magog, for your company in Tremblant, for your SME in Saint-Léonard, for your car dealership in Rosemont, for your startup in Thetford Mines, for your small town in Drummondville, for your store in Montreal, for your shop in Lévis, for your thrift shop in Napierville, for your shoe store in Ottawa, for your clothing store in Laval, for your electronics store in Saguenay, for your robotics store in Robertsonville, for your eyewear store in Saint-Laurent, for your furniture store in Dorval, for your construction company in Mirabel, for your hostel in Princeville, for your lodging in Beauport, for your camping in Quebec City, for your outfitter in the Magdalen Islands, for your printing house in Sherbrooke, for your financial service company in Boisbriand, for your organization in NDG, for your nonprofit organization in Chicoutimi, for your non profit organization in Sorel-Tracy, for your small business in Trois-Pistoles, for your insurance broker in Lachine, for your human ressources in Gatineau, for your non profit in Rivière-du-Loup, for your HR in Drummondville, for your warehouse in Abitibi-Témiscamingue, for your bed and breakfast in Edmonton, for your spa in Montmagny, for your brewery in Quebec, for your city in Quebec, for your town in Terrebonne, for your microbrewery in Quebec City, for your association in Mauricie, for your tourism association in Chambly, for your regional tourism association in Boucherville, for your RTA in Victoriaville, for your pub in Rivière-du-Loup, for your bistro in Gatineau, for your salon in Sept-Îles, for your hairdressing salon in Black Lake, for your beauty salon in Robertsonville, for your plumbing company in Robertsonville, for your sugar shack in Toronto, for your agency in Sainte-Thérèse, for your recruitment company in Terrebonne, for your headhunting company in Saint-Hubert, for your Clinic in Quebec
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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