Web Writing for your city is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your city combines writing skills with a deep understanding of digital requirements, SEO for your city, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your city.
Here are the requirements to follow for Web Writing for your city:
A Web writer isn't just someone who writes well. Web Writing for your city is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your city and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your city, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your city aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your city just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your city that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your city, to help users find the information they want and then continue reading. That is the Web writer's main objective for your city.
Web content for your city has to be very precisely structured if you want to extend the time users spend on a website for your city. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your city!
Web Writing for your city also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your city, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your city. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Gaspé, for your NPO in Lévis, for your transportation company in Yellowknife, for your hockey league in Kirkland, for your hotel in Lévis, for your restaurant in Bas-Saint-Laurent, for your business in Baie-Comeau, for your company in Côte-Nord, for your SME in Chambly, for your car dealership in Candiac, for your startup in Granby, for your small town in Robertsonville, for your store in Trois-Pistoles, for your shop in Ottawa, for your thrift shop in Thetford Mines, for your shoe store in Gaspésie, for your clothing store in Plateau-Mont-Royal, for your electronics store in Centre-du-Québec, for your robotics store in Saguenay, for your eyewear store in Chateauguay, for your furniture store in Côte-Nord, for your construction company in Thetford Mines, for your hostel in Lac-Saint-Jean, for your lodging in Pointe-Claire, for your camping in Beauport, for your outfitter in Napierville, for your printing house in Abitibi-Témiscamingue, for your financial service company in Gaspé, for your organization in Princeville, for your nonprofit organization in Drummondville, for your non profit organization in Trois-Rivières, for your small business in Pierrefonds, for your insurance broker in Montmagny, for your human ressources in Gaspé, for your non profit in Trois-Pistoles, for your HR in North Montreal, for your warehouse in Candiac, for your bed and breakfast in Ottawa, for your spa in Québec Maritime, for your brewery in the South Shore, for your city in Fredericton, for your town in Sorel-Tracy, for your microbrewery in Vancouver, for your association in Shawinigan, for your tourism association in Boucherville, for your regional tourism association in Saguenay-Lac-Saint-Jean, for your RTA in Charlottetown, for your pub in Sept-Îles, for your bistro in Shawinigan, for your salon in Mirabel, for your hairdressing salon in Dorval, for your beauty salon in Plateau-Mont-Royal, for your plumbing company in Yellowknife, for your sugar shack in Rivière-du-Loup, for your agency in Baie-Comeau, for your recruitment company in Saint-Hubert, for your headhunting company in Saint-Jean-sur-Richelieu, for your Clinic in Sherbrooke
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe