Web Writing in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing in Canada combines writing skills with a deep understanding of digital requirements, SEO in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO in Canada.
Here are the requirements to follow for Web Writing in Canada:
A Web writer isn't just someone who writes well. Web Writing in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective in Canada.
Web content in Canada has to be very precisely structured if you want to extend the time users spend on a website in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer in Canada!
Web Writing in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Hochelaga-Maisonneuve, for your NPO in Sorel-Tracy, for your transportation company in Black Lake, for your hockey league in Gatineau, for your hotel in Canada, for your restaurant in Anjou, for your business in the South Shore, for your company in Winnipeg, for your SME in Saguenay, for your car dealership in Trois-Pistoles, for your startup in Saguenay, for your small town in Rosemont, for your store in Rivière-du-Loup, for your shop in Saint-Jérôme, for your thrift shop in Ottawa, for your shoe store in the Eastern Townships, for your clothing store in Québec Maritime, for your electronics store in Montérégie, for your robotics store in Montreal, for your eyewear store in Côte-des-Neiges, for your furniture store in Canada, for your construction company in Regina, for your hostel in North Montreal, for your lodging in Saint-Eustache, for your camping in Mirabel, for your outfitter in Canada, for your printing house in Plessisville, for your financial service company in Saint-Georges, for your organization in Trois-Rivières, for your nonprofit organization in Lévis, for your non profit organization in Beauceville, for your small business in Rimouski, for your insurance broker in Black Lake, for your human ressources in Saint-Georges, for your non profit in Winnipeg, for your HR in Vallée-Jonction, for your warehouse in Tremblant, for your bed and breakfast in Verdun, for your spa in Rivière-du-Loup, for your brewery in Nuns' Island, for your city in Beauceville, for your town in Baie-Comeau, for your microbrewery in Repentigny, for your association in Saint-Jean-sur-Richelieu, for your tourism association in Tremblant, for your regional tourism association in Sorel-Tracy, for your RTA in Quebec, for your pub in Lanaudière, for your bistro in Montmagny, for your salon in Saint-Jérôme, for your hairdressing salon in NDG, for your beauty salon in Lachine, for your plumbing company in Saint-Eustache, for your sugar shack in Chicoutimi, for your agency in Rivière-du-Loup, for your recruitment company in Princeville, for your headhunting company in Gaspésie, for your Clinic in Beauport
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe