Web Writing for your business in Laval is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your business in Laval combines writing skills with a deep understanding of digital requirements, SEO for your business in Laval, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your business in Laval.
Here are the requirements to follow for Web Writing for your business in Laval:
A Web writer isn't just someone who writes well. Web Writing for your business in Laval is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your business in Laval and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your business in Laval, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your business in Laval aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your business in Laval just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your business in Laval that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your business in Laval, to help users find the information they want and then continue reading. That is the Web writer's main objective for your business in Laval.
Web content for your business in Laval has to be very precisely structured if you want to extend the time users spend on a website for your business in Laval. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your business in Laval!
Web Writing for your business in Laval also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your business in Laval, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your business in Laval. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Hubert, for your NPO in Bas-Saint-Laurent, for your transportation company in Lachine, for your hockey league in Napierville, for your hotel in Chandler, for your restaurant in Lévis, for your business in Gatineau, for your company in Halifax, for your SME in Fredericton, for your car dealership in Nord-du-Québec, for your startup in Drummondville, for your small town in Shawinigan, for your store in Dorval, for your shop in Verdun, for your thrift shop in Mont-Tremblant, for your shoe store in Repentigny, for your clothing store in Québec Maritime, for your electronics store in Côte-des-Neiges, for your robotics store in Nord-du-Québec, for your eyewear store in Magog, for your furniture store in Saint-Hyacinthe, for your construction company in Princeville, for your hostel in Black Lake, for your lodging in Chambly, for your camping in Chaudière-Appalaches, for your outfitter in Saint-Jean-sur-Richelieu, for your printing house in Tremblant, for your financial service company in La Tuque, for your organization in Saint-Georges, for your nonprofit organization in Saint-Hubert, for your non profit organization in Sainte-Thérèse, for your small business in Saint-Hubert, for your insurance broker in Bromont, for your human ressources in Gaspé, for your non profit in Candiac, for your HR in Estrie, for your warehouse in Candiac, for your bed and breakfast in Baie-Comeau, for your spa in Laval, for your brewery in Whitehorse, for your city in Winnipeg, for your town in Trois-Rivières, for your microbrewery in Winnipeg, for your association in Saint-Eustache, for your tourism association in Lévis, for your regional tourism association in Saint-Laurent, for your RTA in Plessisville, for your pub in Lachenaie, for your bistro in Scott, for your salon in Joliette, for your hairdressing salon in Trois-Rivières, for your beauty salon in Robertsonville, for your plumbing company in Lanaudière, for your sugar shack in Calgary, for your agency in Plateau-Mont-Royal, for your recruitment company in Bromont, for your headhunting company in Côte-Nord, for your Clinic in Calgary
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe