Web Writing for your business in Gatineau is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your business in Gatineau combines writing skills with a deep understanding of digital requirements, SEO for your business in Gatineau, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your business in Gatineau.
Here are the requirements to follow for Web Writing for your business in Gatineau:
A Web writer isn't just someone who writes well. Web Writing for your business in Gatineau is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your business in Gatineau and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your business in Gatineau, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your business in Gatineau aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your business in Gatineau just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your business in Gatineau that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your business in Gatineau, to help users find the information they want and then continue reading. That is the Web writer's main objective for your business in Gatineau.
Web content for your business in Gatineau has to be very precisely structured if you want to extend the time users spend on a website for your business in Gatineau. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your business in Gatineau!
Web Writing for your business in Gatineau also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your business in Gatineau, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your business in Gatineau. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Ottawa, for your NPO in Laval, for your transportation company in Longueuil, for your hockey league in Nord-du-Québec, for your hotel in Whitehorse, for your restaurant in Bas-Saint-Laurent, for your business in Sorel-Tracy, for your company in Vancouver, for your SME in Whitehorse, for your car dealership in Chateauguay, for your startup in Whitehorse, for your small town in Gatineau, for your store in Whitehorse, for your shop in Trois-Pistoles, for your thrift shop in Sept-Îles, for your shoe store in Chateauguay, for your clothing store in Mirabel, for your electronics store in Beauport, for your robotics store in Mont-Tremblant, for your eyewear store in Saint-Georges, for your furniture store in La Prairie, for your construction company in Hochelaga-Maisonneuve, for your hostel in Bas-Saint-Laurent, for your lodging in the Magdalen Islands, for your camping in Vancouver, for your outfitter in Montreal, for your printing house in Gatineau, for your financial service company in the Laurentians, for your organization in Saguenay-Lac-Saint-Jean, for your nonprofit organization in Terrebonne, for your non profit organization in Toronto, for your small business in Tremblant, for your insurance broker in La Prairie, for your human ressources in Hochelaga-Maisonneuve, for your non profit in NDG, for your HR in Chicoutimi, for your warehouse in Mascouche, for your bed and breakfast in Toronto, for your spa in Regina, for your brewery in Regina, for your city in Saint-Joseph-de-Beauce, for your town in the Laurentians, for your microbrewery in Chicoutimi, for your association in Chandler, for your tourism association in Boucherville, for your regional tourism association in Chandler, for your RTA in Saint-Georges, for your pub in Saint-Jean-sur-Richelieu, for your bistro in Canada, for your salon in Plessisville, for your hairdressing salon in Saint-Hubert, for your beauty salon in Laval, for your plumbing company in Gaspésie, for your sugar shack in Sainte-Marie-de-Beauce, for your agency in Montérégie, for your recruitment company in Pointe-Claire, for your headhunting company in the Laurentians, for your Clinic in Nord-du-Québec
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe