Web Writing for your business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your business combines writing skills with a deep understanding of digital requirements, SEO for your business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your business.
Here are the requirements to follow for Web Writing for your business:
A Web writer isn't just someone who writes well. Web Writing for your business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your business.
Web content for your business has to be very precisely structured if you want to extend the time users spend on a website for your business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your business!
Web Writing for your business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Gaspésie, for your NPO in Lachine, for your transportation company in Bas-Saint-Laurent, for your hockey league in Bas-Saint-Laurent, for your hotel in Longueuil, for your restaurant in Hochelaga-Maisonneuve, for your business in Iqaluit, for your company in Calgary, for your SME in Ottawa, for your car dealership in East-Broughton, for your startup in Lasalle, for your small town in Sherbrooke, for your store in Saint-Jérôme, for your shop in Beauport, for your thrift shop in Sorel-Tracy, for your shoe store in Plateau-Mont-Royal, for your clothing store in Laval, for your electronics store in Mont-Tremblant, for your robotics store in Toronto, for your eyewear store in Lanaudière, for your furniture store in Hochelaga-Maisonneuve, for your construction company in Dorval, for your hostel in Bromont, for your lodging in the Magdalen Islands, for your camping in Abitibi-Témiscamingue, for your outfitter in Pierrefonds, for your printing house in Robertsonville, for your financial service company in Shawinigan, for your organization in Montmagny, for your nonprofit organization in Saguenay, for your non profit organization in Saint-Hubert, for your small business in Saint-Eustache, for your insurance broker in Montérégie, for your human ressources in Boisbriand, for your non profit in Bromont, for your HR in Québec Maritime, for your warehouse in NDG, for your bed and breakfast in Edmonton, for your spa in East-Broughton, for your brewery in Estrie, for your city in Iqaluit, for your town in Québec Maritime, for your microbrewery in Kirkland, for your association in Trois-Pistoles, for your tourism association in the Eastern Townships, for your regional tourism association in Lasalle, for your RTA in Brossard, for your pub in Sherbrooke, for your bistro in Toronto, for your salon in Plateau-Mont-Royal, for your hairdressing salon in Mauricie, for your beauty salon in Saint-Hubert, for your plumbing company in Saint-Léonard, for your sugar shack in Saint-Hubert, for your agency in Lachenaie, for your recruitment company in Winnipeg, for your headhunting company in Ottawa, for your Clinic in Lac-Saint-Jean
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe