Web Writing for your business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your business combines writing skills with a deep understanding of digital requirements, SEO for your business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your business.
Here are the requirements to follow for Web Writing for your business:
A Web writer isn't just someone who writes well. Web Writing for your business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your business.
Web content for your business has to be very precisely structured if you want to extend the time users spend on a website for your business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your business!
Web Writing for your business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Beauceville, for your NPO in Fredericton, for your transportation company in Lac-Saint-Jean, for your hockey league in Gatineau, for your hotel in Lasalle, for your restaurant in Gaspé, for your business in Yellowknife, for your company in Pointe-Claire, for your SME in Black Lake, for your car dealership in Mauricie, for your startup in Lanaudière, for your small town in Saint-Jean-sur-Richelieu, for your store in Mont-Tremblant, for your shop in Chambly, for your thrift shop in Abitibi-Témiscamingue, for your shoe store in Nord-du-Québec, for your clothing store in the South Shore, for your electronics store in Repentigny, for your robotics store in Dorval, for your eyewear store in Kirkland, for your furniture store in Gatineau, for your construction company in Iqaluit, for your hostel in Gaspésie, for your lodging in Repentigny, for your camping in Lanaudière, for your outfitter in Terrebonne, for your printing house in Edmonton, for your financial service company in La Prairie, for your organization in Montérégie, for your nonprofit organization in Saint-Georges, for your non profit organization in Montérégie, for your small business in La Tuque, for your insurance broker in Fredericton, for your human ressources in Montérégie, for your non profit in Black Lake, for your HR in Black Lake, for your warehouse in Halifax, for your bed and breakfast in Terrebonne, for your spa in Lac-Saint-Jean, for your brewery in Chambly, for your city in Thetford Mines, for your town in Hochelaga-Maisonneuve, for your microbrewery in Lac-Saint-Jean, for your association in Iqaluit, for your tourism association in Verdun, for your regional tourism association in Toronto, for your RTA in Ottawa, for your pub in Montérégie, for your bistro in Trois-Rivières, for your salon in Drummondville, for your hairdressing salon in Abitibi-Témiscamingue, for your beauty salon in Saint-Léonard, for your plumbing company in Lasalle, for your sugar shack in La Tuque, for your agency in Plateau-Mont-Royal, for your recruitment company in Centre-du-Québec, for your headhunting company in Rimouski, for your Clinic in NDG
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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