Web Writing for your business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your business combines writing skills with a deep understanding of digital requirements, SEO for your business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your business.
Here are the requirements to follow for Web Writing for your business:
A Web writer isn't just someone who writes well. Web Writing for your business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your business.
Web content for your business has to be very precisely structured if you want to extend the time users spend on a website for your business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your business!
Web Writing for your business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rivière-du-Loup, for your NPO in Repentigny, for your transportation company in Granby, for your hockey league in Victoriaville, for your hotel in Nord-du-Québec, for your restaurant in Boucherville, for your business in Saint-Hyacinthe, for your company in Bromont, for your SME in Chateauguay, for your car dealership in Trois-Rivières, for your startup in Dorval, for your small town in Sept-Îles, for your store in Boisbriand, for your shop in Notre-Dame-des-Pins, for your thrift shop in Halifax, for your shoe store in Vallée-Jonction, for your clothing store in Princeville, for your electronics store in Gatineau, for your robotics store in Quebec City, for your eyewear store in Nord-du-Québec, for your furniture store in Estrie, for your construction company in Lanaudière, for your hostel in Mont-Tremblant, for your lodging in Plessisville, for your camping in East-Broughton, for your outfitter in Kirkland, for your printing house in Mauricie, for your financial service company in Magog, for your organization in Boucherville, for your nonprofit organization in Chateauguay, for your non profit organization in NDG, for your small business in Chaudière-Appalaches, for your insurance broker in Chaudière-Appalaches, for your human ressources in Saguenay-Lac-Saint-Jean, for your non profit in Terrebonne, for your HR in Bromont, for your warehouse in Saguenay-Lac-Saint-Jean, for your bed and breakfast in Toronto, for your spa in Montérégie, for your brewery in Notre-Dame-des-Pins, for your city in Bas-Saint-Laurent, for your town in Mirabel, for your microbrewery in Joliette, for your association in Saint-Hyacinthe, for your tourism association in Candiac, for your regional tourism association in Iqaluit, for your RTA in Lasalle, for your pub in Shawinigan, for your bistro in Mirabel, for your salon in Chandler, for your hairdressing salon in Saint-Léonard, for your beauty salon in Montérégie, for your plumbing company in Laval, for your sugar shack in Canada, for your agency in Longueuil, for your recruitment company in Sherbrooke, for your headhunting company in Quebec City, for your Clinic in Kirkland
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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