Web Writing for your brewery is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your brewery combines writing skills with a deep understanding of digital requirements, SEO for your brewery, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your brewery.
Here are the requirements to follow for Web Writing for your brewery:
A Web writer isn't just someone who writes well. Web Writing for your brewery is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your brewery and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your brewery, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your brewery aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your brewery just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your brewery that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your brewery, to help users find the information they want and then continue reading. That is the Web writer's main objective for your brewery.
Web content for your brewery has to be very precisely structured if you want to extend the time users spend on a website for your brewery. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your brewery!
Web Writing for your brewery also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your brewery, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your brewery. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Léonard, for your NPO in Beauceville, for your transportation company in Hochelaga-Maisonneuve, for your hockey league in Plessisville, for your hotel in Trois-Rivières, for your restaurant in Mirabel, for your business in Drummondville, for your company in Quebec, for your SME in Lac-Saint-Jean, for your car dealership in Beauport, for your startup in Baie-Comeau, for your small town in Yellowknife, for your store in Laval, for your shop in Winnipeg, for your thrift shop in Yellowknife, for your shoe store in Lachenaie, for your clothing store in Trois-Pistoles, for your electronics store in Thetford Mines, for your robotics store in Brossard, for your eyewear store in Kirkland, for your furniture store in Halifax, for your construction company in Brossard, for your hostel in Tremblant, for your lodging in Brossard, for your camping in Boisbriand, for your outfitter in Lanaudière, for your printing house in Saint-Jérôme, for your financial service company in Chambly, for your organization in Chateauguay, for your nonprofit organization in Thetford Mines, for your non profit organization in Quebec City, for your small business in Trois-Rivières, for your insurance broker in Iqaluit, for your human ressources in La Prairie, for your non profit in Regina, for your HR in Princeville, for your warehouse in Nuns' Island, for your bed and breakfast in Napierville, for your spa in Chateauguay, for your brewery in Côte-Nord, for your city in Saguenay-Lac-Saint-Jean, for your town in Brossard, for your microbrewery in Nord-du-Québec, for your association in Trois-Pistoles, for your tourism association in Estrie, for your regional tourism association in Sainte-Thérèse, for your RTA in Saint-Georges, for your pub in Shawinigan, for your bistro in Saint-Jérôme, for your salon in Saint-Hubert, for your hairdressing salon in Dorval, for your beauty salon in Rivière-du-Loup, for your plumbing company in Repentigny, for your sugar shack in Brossard, for your agency in Centre-du-Québec, for your recruitment company in Dorval, for your headhunting company in Saint-Georges, for your Clinic in Saint-Hubert
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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