Web Writing for your bistro is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your bistro combines writing skills with a deep understanding of digital requirements, SEO for your bistro, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your bistro.
Here are the requirements to follow for Web Writing for your bistro:
A Web writer isn't just someone who writes well. Web Writing for your bistro is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your bistro and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your bistro, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your bistro aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your bistro just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your bistro that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your bistro, to help users find the information they want and then continue reading. That is the Web writer's main objective for your bistro.
Web content for your bistro has to be very precisely structured if you want to extend the time users spend on a website for your bistro. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your bistro!
Web Writing for your bistro also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your bistro, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your bistro. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Whitehorse, for your NPO in Granby, for your transportation company in Princeville, for your hockey league in Kirkland, for your hotel in NDG, for your restaurant in Chateauguay, for your business in Montmagny, for your company in Estrie, for your SME in Charlottetown, for your car dealership in Saint-Eustache, for your startup in Laval, for your small town in Dorval, for your store in Granby, for your shop in NDG, for your thrift shop in Laval, for your shoe store in the Eastern Townships, for your clothing store in Candiac, for your electronics store in the South Shore, for your robotics store in Saguenay-Lac-Saint-Jean, for your eyewear store in Nord-du-Québec, for your furniture store in Lac-Saint-Jean, for your construction company in Verdun, for your hostel in Centre-du-Québec, for your lodging in Regina, for your camping in Whitehorse, for your outfitter in Beauceville, for your printing house in Rosemont, for your financial service company in Longueuil, for your organization in Robertsonville, for your nonprofit organization in Toronto, for your non profit organization in Sept-Îles, for your small business in Trois-Pistoles, for your insurance broker in Shawinigan, for your human ressources in Anjou, for your non profit in Tremblant, for your HR in Plateau-Mont-Royal, for your warehouse in Abitibi-Témiscamingue, for your bed and breakfast in La Prairie, for your spa in Rosemont, for your brewery in Sainte-Marie-de-Beauce, for your city in Whitehorse, for your town in Saint-Jean-sur-Richelieu, for your microbrewery in Chandler, for your association in Trois-Pistoles, for your tourism association in Bromont, for your regional tourism association in Saguenay-Lac-Saint-Jean, for your RTA in Vallée-Jonction, for your pub in Canada, for your bistro in Québec Maritime, for your salon in Longueuil, for your hairdressing salon in Verdun, for your beauty salon in La Prairie, for your plumbing company in Scott, for your sugar shack in Magog, for your agency in Saguenay, for your recruitment company in Lac-Saint-Jean, for your headhunting company in Nord-du-Québec, for your Clinic in Estrie
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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