Web Writing for your association in NDG is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your association in NDG combines writing skills with a deep understanding of digital requirements, SEO for your association in NDG, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association in NDG.
Here are the requirements to follow for Web Writing for your association in NDG:
A Web writer isn't just someone who writes well. Web Writing for your association in NDG is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association in NDG and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your association in NDG, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your association in NDG aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association in NDG just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association in NDG that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association in NDG, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association in NDG.
Web content for your association in NDG has to be very precisely structured if you want to extend the time users spend on a website for your association in NDG. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association in NDG!
Web Writing for your association in NDG also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association in NDG, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association in NDG. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Black Lake, for your NPO in Chandler, for your transportation company in Regina, for your hockey league in Mont-Tremblant, for your hotel in Côte-Nord, for your restaurant in Baie-Comeau, for your business in Boisbriand, for your company in Dorval, for your SME in Saguenay, for your car dealership in Québec Maritime, for your startup in Lanaudière, for your small town in Saint-Eustache, for your store in Kirkland, for your shop in Côte-Nord, for your thrift shop in Saguenay, for your shoe store in Trois-Pistoles, for your clothing store in Napierville, for your electronics store in Iqaluit, for your robotics store in Pierrefonds, for your eyewear store in Côte-des-Neiges, for your furniture store in North Montreal, for your construction company in Saint-Léonard, for your hostel in Mont-Tremblant, for your lodging in Sainte-Marie-de-Beauce, for your camping in Vancouver, for your outfitter in Halifax, for your printing house in Princeville, for your financial service company in Saint-Hubert, for your organization in Vancouver, for your nonprofit organization in Verdun, for your non profit organization in Quebec, for your small business in Saguenay, for your insurance broker in Tremblant, for your human ressources in Chandler, for your non profit in Black Lake, for your HR in Saguenay, for your warehouse in Robertsonville, for your bed and breakfast in Mirabel, for your spa in Montérégie, for your brewery in Saint-Laurent, for your city in Pointe-Claire, for your town in Centre-du-Québec, for your microbrewery in Notre-Dame-des-Pins, for your association in Saint-Hyacinthe, for your tourism association in Canada, for your regional tourism association in Iqaluit, for your RTA in Pointe-Claire, for your pub in Robertsonville, for your bistro in Candiac, for your salon in Brossard, for your hairdressing salon in Bromont, for your beauty salon in Whitehorse, for your plumbing company in Lanaudière, for your sugar shack in La Prairie, for your agency in Montérégie, for your recruitment company in Mirabel, for your headhunting company in Centre-du-Québec, for your Clinic in Saint-Eustache
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe