Web Writing for your association in Longueuil is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your association in Longueuil combines writing skills with a deep understanding of digital requirements, SEO for your association in Longueuil, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association in Longueuil.
Here are the requirements to follow for Web Writing for your association in Longueuil:
A Web writer isn't just someone who writes well. Web Writing for your association in Longueuil is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association in Longueuil and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your association in Longueuil, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your association in Longueuil aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association in Longueuil just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association in Longueuil that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association in Longueuil, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association in Longueuil.
Web content for your association in Longueuil has to be very precisely structured if you want to extend the time users spend on a website for your association in Longueuil. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association in Longueuil!
Web Writing for your association in Longueuil also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association in Longueuil, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association in Longueuil. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Joliette, for your NPO in Drummondville, for your transportation company in Baie-Comeau, for your hockey league in Nord-du-Québec, for your hotel in Saint-Joseph-de-Beauce, for your restaurant in Côte-des-Neiges, for your business in Kirkland, for your company in Princeville, for your SME in Anjou, for your car dealership in Nuns' Island, for your startup in Halifax, for your small town in Shawinigan, for your store in Calgary, for your shop in the Laurentians, for your thrift shop in Saint-Léonard, for your shoe store in Brossard, for your clothing store in Rosemont, for your electronics store in Chicoutimi, for your robotics store in Saint-Hubert, for your eyewear store in Québec Maritime, for your furniture store in Longueuil, for your construction company in North Montreal, for your hostel in Napierville, for your lodging in Montreal, for your camping in Chateauguay, for your outfitter in Beauport, for your printing house in Verdun, for your financial service company in Saguenay-Lac-Saint-Jean, for your organization in Vallée-Jonction, for your nonprofit organization in Montmagny, for your non profit organization in Calgary, for your small business in Fredericton, for your insurance broker in Edmonton, for your human ressources in the Laurentians, for your non profit in Regina, for your HR in Saint-Hubert, for your warehouse in Vallée-Jonction, for your bed and breakfast in Saint-Georges, for your spa in Longueuil, for your brewery in Boucherville, for your city in Mont-Tremblant, for your town in NDG, for your microbrewery in Chaudière-Appalaches, for your association in Repentigny, for your tourism association in Dorval, for your regional tourism association in Chateauguay, for your RTA in Plateau-Mont-Royal, for your pub in Mauricie, for your bistro in La Prairie, for your salon in Regina, for your hairdressing salon in Hochelaga-Maisonneuve, for your beauty salon in Verdun, for your plumbing company in Winnipeg, for your sugar shack in Nord-du-Québec, for your agency in Baie-Comeau, for your recruitment company in the Magdalen Islands, for your headhunting company in Iqaluit, for your Clinic in Chandler
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe