Web Writing for your association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your association combines writing skills with a deep understanding of digital requirements, SEO for your association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association.
Here are the requirements to follow for Web Writing for your association:
A Web writer isn't just someone who writes well. Web Writing for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
Web Writing for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Rosemont, for your NPO in North Montreal, for your transportation company in Mont-Tremblant, for your hockey league in Saint-Joseph-de-Beauce, for your hotel in Chaudière-Appalaches, for your restaurant in Chicoutimi, for your business in Plessisville, for your company in Saint-Georges, for your SME in Gatineau, for your car dealership in Lachine, for your startup in North Montreal, for your small town in North Montreal, for your store in Centre-du-Québec, for your shop in Chaudière-Appalaches, for your thrift shop in Québec Maritime, for your shoe store in Outaouais, for your clothing store in Sainte-Thérèse, for your electronics store in Lac-Saint-Jean, for your robotics store in Tremblant, for your eyewear store in East-Broughton, for your furniture store in La Tuque, for your construction company in Saguenay, for your hostel in Granby, for your lodging in Pointe-Claire, for your camping in Vancouver, for your outfitter in Gaspé, for your printing house in NDG, for your financial service company in Saguenay, for your organization in Nuns' Island, for your nonprofit organization in Saint-Laurent, for your non profit organization in Boucherville, for your small business in Rosemont, for your insurance broker in Winnipeg, for your human ressources in Longueuil, for your non profit in Verdun, for your HR in Baie-Comeau, for your warehouse in Terrebonne, for your bed and breakfast in Beauport, for your spa in Vallée-Jonction, for your brewery in Québec Maritime, for your city in Iqaluit, for your town in Montmagny, for your microbrewery in Iqaluit, for your association in Bas-Saint-Laurent, for your tourism association in Nuns' Island, for your regional tourism association in Trois-Pistoles, for your RTA in Trois-Rivières, for your pub in Halifax, for your bistro in Princeville, for your salon in Chambly, for your hairdressing salon in Outaouais, for your beauty salon in Drummondville, for your plumbing company in Trois-Pistoles, for your sugar shack in Shawinigan, for your agency in Terrebonne, for your recruitment company in Côte-des-Neiges, for your headhunting company in Sept-Îles, for your Clinic in Québec Maritime
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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