Web Writing for your association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your association combines writing skills with a deep understanding of digital requirements, SEO for your association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association.
Here are the requirements to follow for Web Writing for your association:
A Web writer isn't just someone who writes well. Web Writing for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
Web Writing for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Scott, for your NPO in Thetford Mines, for your transportation company in Mirabel, for your hockey league in Anjou, for your hotel in Lachine, for your restaurant in Chambly, for your business in Estrie, for your company in Halifax, for your SME in Saint-Joseph-de-Beauce, for your car dealership in Terrebonne, for your startup in Regina, for your small town in Mauricie, for your store in Saint-Georges, for your shop in Lévis, for your thrift shop in Montreal, for your shoe store in Sorel-Tracy, for your clothing store in Vallée-Jonction, for your electronics store in Gaspé, for your robotics store in Sorel-Tracy, for your eyewear store in Saint-Georges, for your furniture store in Saguenay, for your construction company in Longueuil, for your hostel in Granby, for your lodging in Mirabel, for your camping in Saint-Hyacinthe, for your outfitter in Repentigny, for your printing house in Vallée-Jonction, for your financial service company in Saint-Georges, for your organization in Bromont, for your nonprofit organization in Montérégie, for your non profit organization in Sainte-Marie-de-Beauce, for your small business in Montérégie, for your insurance broker in Montmagny, for your human ressources in Saint-Laurent, for your non profit in the Eastern Townships, for your HR in Chaudière-Appalaches, for your warehouse in Anjou, for your bed and breakfast in Hochelaga-Maisonneuve, for your spa in Saint-Laurent, for your brewery in Princeville, for your city in Longueuil, for your town in Pierrefonds, for your microbrewery in Fredericton, for your association in Montreal, for your tourism association in Lévis, for your regional tourism association in the Eastern Townships, for your RTA in Boisbriand, for your pub in Baie-Comeau, for your bistro in East-Broughton, for your salon in La Tuque, for your hairdressing salon in Gaspésie, for your beauty salon in Saguenay-Lac-Saint-Jean, for your plumbing company in Rimouski, for your sugar shack in Lachenaie, for your agency in Gaspésie, for your recruitment company in Bromont, for your headhunting company in Ottawa, for your Clinic in Brossard
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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