Web Writing for your association is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your association combines writing skills with a deep understanding of digital requirements, SEO for your association, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your association.
Here are the requirements to follow for Web Writing for your association:
A Web writer isn't just someone who writes well. Web Writing for your association is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your association and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your association, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your association aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your association just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your association that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your association, to help users find the information they want and then continue reading. That is the Web writer's main objective for your association.
Web content for your association has to be very precisely structured if you want to extend the time users spend on a website for your association. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your association!
Web Writing for your association also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your association, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your association. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Kirkland, for your NPO in Black Lake, for your transportation company in Saint-Joseph-de-Beauce, for your hockey league in Saint-Jean-sur-Richelieu, for your hotel in Chicoutimi, for your restaurant in Gaspé, for your business in Edmonton, for your company in Thetford Mines, for your SME in Outaouais, for your car dealership in Regina, for your startup in Mascouche, for your small town in Saguenay, for your store in Gaspésie, for your shop in Vallée-Jonction, for your thrift shop in Boucherville, for your shoe store in Iqaluit, for your clothing store in Granby, for your electronics store in NDG, for your robotics store in Sorel-Tracy, for your eyewear store in Sorel-Tracy, for your furniture store in Trois-Pistoles, for your construction company in Brossard, for your hostel in Mont-Tremblant, for your lodging in Rivière-du-Loup, for your camping in Scott, for your outfitter in Thetford Mines, for your printing house in the Eastern Townships, for your financial service company in Sainte-Marie-de-Beauce, for your organization in Napierville, for your nonprofit organization in East-Broughton, for your non profit organization in Regina, for your small business in Boisbriand, for your insurance broker in Nuns' Island, for your human ressources in Canada, for your non profit in Sept-Îles, for your HR in Sept-Îles, for your warehouse in Saguenay-Lac-Saint-Jean, for your bed and breakfast in Brossard, for your spa in Sainte-Marie-de-Beauce, for your brewery in Saint-Georges, for your city in Saint-Hyacinthe, for your town in Plateau-Mont-Royal, for your microbrewery in Winnipeg, for your association in Saint-Léonard, for your tourism association in Terrebonne, for your regional tourism association in Fredericton, for your RTA in Montreal, for your pub in Notre-Dame-des-Pins, for your bistro in Verdun, for your salon in Sorel-Tracy, for your hairdressing salon in East-Broughton, for your beauty salon in Hochelaga-Maisonneuve, for your plumbing company in Outaouais, for your sugar shack in La Prairie, for your agency in Hochelaga-Maisonneuve, for your recruitment company in Saint-Jérôme, for your headhunting company in Longueuil, for your Clinic in the Magdalen Islands
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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