Web Writing for your agency in Vancouver is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your agency in Vancouver combines writing skills with a deep understanding of digital requirements, SEO for your agency in Vancouver, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency in Vancouver.
Here are the requirements to follow for Web Writing for your agency in Vancouver:
A Web writer isn't just someone who writes well. Web Writing for your agency in Vancouver is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency in Vancouver and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your agency in Vancouver, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your agency in Vancouver aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency in Vancouver just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency in Vancouver that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency in Vancouver, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency in Vancouver.
Web content for your agency in Vancouver has to be very precisely structured if you want to extend the time users spend on a website for your agency in Vancouver. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency in Vancouver!
Web Writing for your agency in Vancouver also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency in Vancouver, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency in Vancouver. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Fredericton, for your NPO in Beauport, for your transportation company in Bromont, for your hockey league in Bas-Saint-Laurent, for your hotel in Bromont, for your restaurant in Fredericton, for your business in North Montreal, for your company in Victoriaville, for your SME in Terrebonne, for your car dealership in Montmagny, for your startup in Chateauguay, for your small town in Saguenay, for your store in Black Lake, for your shop in Dorval, for your thrift shop in Lachenaie, for your shoe store in Hochelaga-Maisonneuve, for your clothing store in Canada, for your electronics store in Québec Maritime, for your robotics store in Vancouver, for your eyewear store in Gatineau, for your furniture store in Mauricie, for your construction company in Magog, for your hostel in Lachine, for your lodging in Gatineau, for your camping in Robertsonville, for your outfitter in Côte-des-Neiges, for your printing house in Plateau-Mont-Royal, for your financial service company in Chambly, for your organization in Mont-Tremblant, for your nonprofit organization in Tremblant, for your non profit organization in Sherbrooke, for your small business in Estrie, for your insurance broker in Gaspésie, for your human ressources in Saint-Hyacinthe, for your non profit in Beauport, for your HR in Ottawa, for your warehouse in Sorel-Tracy, for your bed and breakfast in Chateauguay, for your spa in Sainte-Marie-de-Beauce, for your brewery in Magog, for your city in Sherbrooke, for your town in Mauricie, for your microbrewery in Robertsonville, for your association in Lachine, for your tourism association in Canada, for your regional tourism association in Bromont, for your RTA in NDG, for your pub in Drummondville, for your bistro in Pointe-Claire, for your salon in Canada, for your hairdressing salon in Canada, for your beauty salon in Dorval, for your plumbing company in Centre-du-Québec, for your sugar shack in Princeville, for your agency in Saint-Eustache, for your recruitment company in Plateau-Mont-Royal, for your headhunting company in La Prairie, for your Clinic in Boucherville
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe