Web Writing for your agency in Montreal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your agency in Montreal combines writing skills with a deep understanding of digital requirements, SEO for your agency in Montreal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency in Montreal.
Here are the requirements to follow for Web Writing for your agency in Montreal:
A Web writer isn't just someone who writes well. Web Writing for your agency in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your agency in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your agency in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency in Montreal.
Web content for your agency in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your agency in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency in Montreal!
Web Writing for your agency in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Eastern Townships, for your NPO in Vancouver, for your transportation company in Saint-Jean-sur-Richelieu, for your hockey league in Saint-Léonard, for your hotel in Laval, for your restaurant in Plateau-Mont-Royal, for your business in Chicoutimi, for your company in the Eastern Townships, for your SME in Saguenay, for your car dealership in East-Broughton, for your startup in Yellowknife, for your small town in Gaspé, for your store in Joliette, for your shop in Edmonton, for your thrift shop in Trois-Pistoles, for your shoe store in Sept-Îles, for your clothing store in Baie-Comeau, for your electronics store in Montreal, for your robotics store in Saint-Léonard, for your eyewear store in Côte-des-Neiges, for your furniture store in Nord-du-Québec, for your construction company in La Prairie, for your hostel in Terrebonne, for your lodging in Terrebonne, for your camping in Chambly, for your outfitter in La Prairie, for your printing house in Magog, for your financial service company in Sherbrooke, for your organization in North Montreal, for your nonprofit organization in Saint-Georges, for your non profit organization in Abitibi-Témiscamingue, for your small business in Abitibi-Témiscamingue, for your insurance broker in Lévis, for your human ressources in Thetford Mines, for your non profit in Boucherville, for your HR in Montérégie, for your warehouse in East-Broughton, for your bed and breakfast in Sept-Îles, for your spa in Saint-Hyacinthe, for your brewery in Verdun, for your city in Estrie, for your town in Chicoutimi, for your microbrewery in Vancouver, for your association in Montmagny, for your tourism association in the Eastern Townships, for your regional tourism association in Nord-du-Québec, for your RTA in Saint-Laurent, for your pub in Saint-Laurent, for your bistro in Chandler, for your salon in Chambly, for your hairdressing salon in Chateauguay, for your beauty salon in Baie-Comeau, for your plumbing company in La Tuque, for your sugar shack in Calgary, for your agency in Lévis, for your recruitment company in Rimouski, for your headhunting company in Halifax, for your Clinic in Lévis
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe