Web Writing for your agency in Lévis is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your agency in Lévis combines writing skills with a deep understanding of digital requirements, SEO for your agency in Lévis, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency in Lévis.
Here are the requirements to follow for Web Writing for your agency in Lévis:
A Web writer isn't just someone who writes well. Web Writing for your agency in Lévis is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency in Lévis and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your agency in Lévis, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your agency in Lévis aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency in Lévis just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency in Lévis that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency in Lévis, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency in Lévis.
Web content for your agency in Lévis has to be very precisely structured if you want to extend the time users spend on a website for your agency in Lévis. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency in Lévis!
Web Writing for your agency in Lévis also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency in Lévis, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency in Lévis. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Laval, for your NPO in Princeville, for your transportation company in Repentigny, for your hockey league in Yellowknife, for your hotel in Mauricie, for your restaurant in Mont-Tremblant, for your business in Notre-Dame-des-Pins, for your company in Boisbriand, for your SME in Trois-Rivières, for your car dealership in Rimouski, for your startup in Québec Maritime, for your small town in Toronto, for your store in Anjou, for your shop in Montérégie, for your thrift shop in the South Shore, for your shoe store in Québec Maritime, for your clothing store in Saint-Léonard, for your electronics store in Chateauguay, for your robotics store in Montmagny, for your eyewear store in Québec Maritime, for your furniture store in Hochelaga-Maisonneuve, for your construction company in Mont-Tremblant, for your hostel in Pierrefonds, for your lodging in Scott, for your camping in Boisbriand, for your outfitter in Chaudière-Appalaches, for your printing house in the Eastern Townships, for your financial service company in Edmonton, for your organization in Lac-Saint-Jean, for your nonprofit organization in Tremblant, for your non profit organization in Abitibi-Témiscamingue, for your small business in Sherbrooke, for your insurance broker in Côte-Nord, for your human ressources in Princeville, for your non profit in Plateau-Mont-Royal, for your HR in Saint-Eustache, for your warehouse in Napierville, for your bed and breakfast in Montérégie, for your spa in Centre-du-Québec, for your brewery in Plessisville, for your city in Victoriaville, for your town in Quebec, for your microbrewery in Mauricie, for your association in the Magdalen Islands, for your tourism association in Beauport, for your regional tourism association in Thetford Mines, for your RTA in Quebec City, for your pub in Mirabel, for your bistro in Sept-Îles, for your salon in Chandler, for your hairdressing salon in Côte-des-Neiges, for your beauty salon in Boucherville, for your plumbing company in Bas-Saint-Laurent, for your sugar shack in Fredericton, for your agency in Estrie, for your recruitment company in Sainte-Marie-de-Beauce, for your headhunting company in Princeville, for your Clinic in Vallée-Jonction
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe