Web Writing for your agency in Halifax is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your agency in Halifax combines writing skills with a deep understanding of digital requirements, SEO for your agency in Halifax, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency in Halifax.
Here are the requirements to follow for Web Writing for your agency in Halifax:
A Web writer isn't just someone who writes well. Web Writing for your agency in Halifax is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency in Halifax and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your agency in Halifax, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your agency in Halifax aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency in Halifax just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency in Halifax that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency in Halifax, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency in Halifax.
Web content for your agency in Halifax has to be very precisely structured if you want to extend the time users spend on a website for your agency in Halifax. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency in Halifax!
Web Writing for your agency in Halifax also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency in Halifax, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency in Halifax. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in La Tuque, for your NPO in Edmonton, for your transportation company in Sherbrooke, for your hockey league in Saguenay-Lac-Saint-Jean, for your hotel in Winnipeg, for your restaurant in Gaspésie, for your business in Lasalle, for your company in Anjou, for your SME in Winnipeg, for your car dealership in Edmonton, for your startup in NDG, for your small town in Lasalle, for your store in the Magdalen Islands, for your shop in Saint-Jérôme, for your thrift shop in Chicoutimi, for your shoe store in Rimouski, for your clothing store in Sainte-Thérèse, for your electronics store in Beauport, for your robotics store in Vancouver, for your eyewear store in Fredericton, for your furniture store in the Eastern Townships, for your construction company in Trois-Pistoles, for your hostel in Joliette, for your lodging in Chandler, for your camping in Regina, for your outfitter in Saint-Georges, for your printing house in La Prairie, for your financial service company in NDG, for your organization in Yellowknife, for your nonprofit organization in Regina, for your non profit organization in Quebec, for your small business in Shawinigan, for your insurance broker in East-Broughton, for your human ressources in Gatineau, for your non profit in Beauceville, for your HR in the Eastern Townships, for your warehouse in Dorval, for your bed and breakfast in Trois-Pistoles, for your spa in Pierrefonds, for your brewery in La Tuque, for your city in Napierville, for your town in Bromont, for your microbrewery in Saguenay-Lac-Saint-Jean, for your association in Anjou, for your tourism association in Sept-Îles, for your regional tourism association in Black Lake, for your RTA in Lanaudière, for your pub in the Eastern Townships, for your bistro in Lachenaie, for your salon in the Magdalen Islands, for your hairdressing salon in Princeville, for your beauty salon in Beauport, for your plumbing company in Montreal, for your sugar shack in Québec Maritime, for your agency in Quebec City, for your recruitment company in Mascouche, for your headhunting company in Saint-Eustache, for your Clinic in the Magdalen Islands
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe