Web Writing for your agency in Edmonton is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your agency in Edmonton combines writing skills with a deep understanding of digital requirements, SEO for your agency in Edmonton, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency in Edmonton.
Here are the requirements to follow for Web Writing for your agency in Edmonton:
A Web writer isn't just someone who writes well. Web Writing for your agency in Edmonton is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency in Edmonton and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your agency in Edmonton, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your agency in Edmonton aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency in Edmonton just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency in Edmonton that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency in Edmonton, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency in Edmonton.
Web content for your agency in Edmonton has to be very precisely structured if you want to extend the time users spend on a website for your agency in Edmonton. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency in Edmonton!
Web Writing for your agency in Edmonton also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency in Edmonton, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency in Edmonton. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saguenay, for your NPO in Plessisville, for your transportation company in Sept-Îles, for your hockey league in Winnipeg, for your hotel in Lac-Saint-Jean, for your restaurant in La Tuque, for your business in Iqaluit, for your company in Toronto, for your SME in Montreal, for your car dealership in Drummondville, for your startup in Trois-Pistoles, for your small town in Scott, for your store in Saint-Jérôme, for your shop in Quebec City, for your thrift shop in La Prairie, for your shoe store in Lanaudière, for your clothing store in Brossard, for your electronics store in the Magdalen Islands, for your robotics store in Plessisville, for your eyewear store in Iqaluit, for your furniture store in Lac-Saint-Jean, for your construction company in Abitibi-Témiscamingue, for your hostel in Saint-Joseph-de-Beauce, for your lodging in Canada, for your camping in Montérégie, for your outfitter in Boucherville, for your printing house in Kirkland, for your financial service company in the Laurentians, for your organization in North Montreal, for your nonprofit organization in the Magdalen Islands, for your non profit organization in Quebec, for your small business in East-Broughton, for your insurance broker in Trois-Pistoles, for your human ressources in Canada, for your non profit in East-Broughton, for your HR in Sainte-Thérèse, for your warehouse in Abitibi-Témiscamingue, for your bed and breakfast in the South Shore, for your spa in Beauceville, for your brewery in Candiac, for your city in Chandler, for your town in Rimouski, for your microbrewery in Québec Maritime, for your association in Sainte-Thérèse, for your tourism association in Boisbriand, for your regional tourism association in Chateauguay, for your RTA in Outaouais, for your pub in Mirabel, for your bistro in Halifax, for your salon in Côte-des-Neiges, for your hairdressing salon in Dorval, for your beauty salon in Bromont, for your plumbing company in North Montreal, for your sugar shack in Rivière-du-Loup, for your agency in Saint-Jérôme, for your recruitment company in Verdun, for your headhunting company in Halifax, for your Clinic in NDG
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe