Web Writing for your agency in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your agency in Canada combines writing skills with a deep understanding of digital requirements, SEO for your agency in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency in Canada.
Here are the requirements to follow for Web Writing for your agency in Canada:
A Web writer isn't just someone who writes well. Web Writing for your agency in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your agency in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your agency in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency in Canada.
Web content for your agency in Canada has to be very precisely structured if you want to extend the time users spend on a website for your agency in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency in Canada!
Web Writing for your agency in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mauricie, for your NPO in Calgary, for your transportation company in Saint-Laurent, for your hockey league in Iqaluit, for your hotel in Mascouche, for your restaurant in Chambly, for your business in Magog, for your company in Fredericton, for your SME in Halifax, for your car dealership in Boisbriand, for your startup in Kirkland, for your small town in Chicoutimi, for your store in Lac-Saint-Jean, for your shop in Chambly, for your thrift shop in Vancouver, for your shoe store in Toronto, for your clothing store in Boucherville, for your electronics store in Baie-Comeau, for your robotics store in Sainte-Thérèse, for your eyewear store in Sorel-Tracy, for your furniture store in Côte-des-Neiges, for your construction company in Pointe-Claire, for your hostel in Whitehorse, for your lodging in Robertsonville, for your camping in Quebec City, for your outfitter in Gatineau, for your printing house in Plateau-Mont-Royal, for your financial service company in Black Lake, for your organization in Gatineau, for your nonprofit organization in Trois-Rivières, for your non profit organization in Pierrefonds, for your small business in the Laurentians, for your insurance broker in Anjou, for your human ressources in Lévis, for your non profit in Saguenay-Lac-Saint-Jean, for your HR in Estrie, for your warehouse in Outaouais, for your bed and breakfast in Chambly, for your spa in Sherbrooke, for your brewery in Baie-Comeau, for your city in Lac-Saint-Jean, for your town in Lanaudière, for your microbrewery in Notre-Dame-des-Pins, for your association in Drummondville, for your tourism association in Anjou, for your regional tourism association in Thetford Mines, for your RTA in Sainte-Thérèse, for your pub in Saint-Hyacinthe, for your bistro in Calgary, for your salon in Nuns' Island, for your hairdressing salon in Sorel-Tracy, for your beauty salon in La Tuque, for your plumbing company in Yellowknife, for your sugar shack in Hochelaga-Maisonneuve, for your agency in Black Lake, for your recruitment company in Lachenaie, for your headhunting company in Gatineau, for your Clinic in Sainte-Thérèse
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe