Web Writing for your agency in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your agency in Canada combines writing skills with a deep understanding of digital requirements, SEO for your agency in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency in Canada.
Here are the requirements to follow for Web Writing for your agency in Canada:
A Web writer isn't just someone who writes well. Web Writing for your agency in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your agency in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your agency in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency in Canada.
Web content for your agency in Canada has to be very precisely structured if you want to extend the time users spend on a website for your agency in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency in Canada!
Web Writing for your agency in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Regina, for your NPO in Saguenay, for your transportation company in Montreal, for your hockey league in Winnipeg, for your hotel in Mauricie, for your restaurant in Saint-Laurent, for your business in Sherbrooke, for your company in Winnipeg, for your SME in Boisbriand, for your car dealership in Lac-Saint-Jean, for your startup in Montérégie, for your small town in Notre-Dame-des-Pins, for your store in Verdun, for your shop in Saint-Léonard, for your thrift shop in La Prairie, for your shoe store in Canada, for your clothing store in Anjou, for your electronics store in Shawinigan, for your robotics store in Repentigny, for your eyewear store in Lévis, for your furniture store in Lachine, for your construction company in Toronto, for your hostel in Lac-Saint-Jean, for your lodging in Edmonton, for your camping in Drummondville, for your outfitter in Saint-Jérôme, for your printing house in Montérégie, for your financial service company in Chicoutimi, for your organization in Côte-Nord, for your nonprofit organization in Trois-Rivières, for your non profit organization in Lachenaie, for your small business in Calgary, for your insurance broker in Boucherville, for your human ressources in Gaspésie, for your non profit in Iqaluit, for your HR in Plessisville, for your warehouse in Hochelaga-Maisonneuve, for your bed and breakfast in East-Broughton, for your spa in Saint-Hyacinthe, for your brewery in Gaspé, for your city in Saint-Laurent, for your town in Repentigny, for your microbrewery in Notre-Dame-des-Pins, for your association in Drummondville, for your tourism association in Gaspé, for your regional tourism association in Plateau-Mont-Royal, for your RTA in Montérégie, for your pub in Trois-Rivières, for your bistro in the Eastern Townships, for your salon in Brossard, for your hairdressing salon in Plessisville, for your beauty salon in Lachine, for your plumbing company in Gatineau, for your sugar shack in Sorel-Tracy, for your agency in Beauceville, for your recruitment company in Tremblant, for your headhunting company in Tremblant, for your Clinic in Abitibi-Témiscamingue
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe