Web Writing for your agency in Calgary is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your agency in Calgary combines writing skills with a deep understanding of digital requirements, SEO for your agency in Calgary, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency in Calgary.
Here are the requirements to follow for Web Writing for your agency in Calgary:
A Web writer isn't just someone who writes well. Web Writing for your agency in Calgary is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency in Calgary and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your agency in Calgary, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your agency in Calgary aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency in Calgary just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency in Calgary that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency in Calgary, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency in Calgary.
Web content for your agency in Calgary has to be very precisely structured if you want to extend the time users spend on a website for your agency in Calgary. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency in Calgary!
Web Writing for your agency in Calgary also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency in Calgary, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency in Calgary. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Laurent, for your NPO in Mascouche, for your transportation company in Plessisville, for your hockey league in Chandler, for your hotel in Saint-Joseph-de-Beauce, for your restaurant in Joliette, for your business in Black Lake, for your company in Bromont, for your SME in Estrie, for your car dealership in Saguenay-Lac-Saint-Jean, for your startup in Sorel-Tracy, for your small town in Mont-Tremblant, for your store in Lévis, for your shop in Nuns' Island, for your thrift shop in Saint-Jean-sur-Richelieu, for your shoe store in Dorval, for your clothing store in Baie-Comeau, for your electronics store in Dorval, for your robotics store in Drummondville, for your eyewear store in NDG, for your furniture store in Centre-du-Québec, for your construction company in Hochelaga-Maisonneuve, for your hostel in Sainte-Thérèse, for your lodging in East-Broughton, for your camping in Centre-du-Québec, for your outfitter in La Tuque, for your printing house in Yellowknife, for your financial service company in the Eastern Townships, for your organization in Lac-Saint-Jean, for your nonprofit organization in Princeville, for your non profit organization in Saint-Eustache, for your small business in Vallée-Jonction, for your insurance broker in Winnipeg, for your human ressources in Rivière-du-Loup, for your non profit in Victoriaville, for your HR in Magog, for your warehouse in Pierrefonds, for your bed and breakfast in Thetford Mines, for your spa in the South Shore, for your brewery in Saint-Hyacinthe, for your city in Beauport, for your town in Lachine, for your microbrewery in Hochelaga-Maisonneuve, for your association in Laval, for your tourism association in Rimouski, for your regional tourism association in Brossard, for your RTA in Plessisville, for your pub in Gaspé, for your bistro in Lachine, for your salon in Robertsonville, for your hairdressing salon in Toronto, for your beauty salon in Shawinigan, for your plumbing company in Quebec City, for your sugar shack in Chaudière-Appalaches, for your agency in Sainte-Marie-de-Beauce, for your recruitment company in Sherbrooke, for your headhunting company in Plessisville, for your Clinic in Quebec City
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe