Web Writing for your agency in Boisbriand is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your agency in Boisbriand combines writing skills with a deep understanding of digital requirements, SEO for your agency in Boisbriand, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency in Boisbriand.
Here are the requirements to follow for Web Writing for your agency in Boisbriand:
A Web writer isn't just someone who writes well. Web Writing for your agency in Boisbriand is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency in Boisbriand and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your agency in Boisbriand, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your agency in Boisbriand aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency in Boisbriand just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency in Boisbriand that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency in Boisbriand, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency in Boisbriand.
Web content for your agency in Boisbriand has to be very precisely structured if you want to extend the time users spend on a website for your agency in Boisbriand. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency in Boisbriand!
Web Writing for your agency in Boisbriand also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency in Boisbriand, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency in Boisbriand. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Georges, for your NPO in the South Shore, for your transportation company in Plessisville, for your hockey league in Mascouche, for your hotel in Gaspésie, for your restaurant in the Magdalen Islands, for your business in Terrebonne, for your company in Centre-du-Québec, for your SME in Notre-Dame-des-Pins, for your car dealership in Pointe-Claire, for your startup in NDG, for your small town in Chateauguay, for your store in the Magdalen Islands, for your shop in the Magdalen Islands, for your thrift shop in Pointe-Claire, for your shoe store in Edmonton, for your clothing store in Sorel-Tracy, for your electronics store in Brossard, for your robotics store in Saint-Joseph-de-Beauce, for your eyewear store in Lac-Saint-Jean, for your furniture store in Mauricie, for your construction company in Calgary, for your hostel in Rosemont, for your lodging in Bas-Saint-Laurent, for your camping in Saint-Joseph-de-Beauce, for your outfitter in Laval, for your printing house in Trois-Pistoles, for your financial service company in Yellowknife, for your organization in Anjou, for your nonprofit organization in Rivière-du-Loup, for your non profit organization in Napierville, for your small business in Laval, for your insurance broker in Verdun, for your human ressources in Estrie, for your non profit in Saint-Jean-sur-Richelieu, for your HR in Plateau-Mont-Royal, for your warehouse in Estrie, for your bed and breakfast in the Laurentians, for your spa in Granby, for your brewery in Toronto, for your city in Saint-Léonard, for your town in Saint-Laurent, for your microbrewery in Abitibi-Témiscamingue, for your association in Saint-Eustache, for your tourism association in Mascouche, for your regional tourism association in Outaouais, for your RTA in Napierville, for your pub in Verdun, for your bistro in Whitehorse, for your salon in Sainte-Marie-de-Beauce, for your hairdressing salon in Candiac, for your beauty salon in Mirabel, for your plumbing company in Sainte-Marie-de-Beauce, for your sugar shack in Mauricie, for your agency in Rosemont, for your recruitment company in Plateau-Mont-Royal, for your headhunting company in Montérégie, for your Clinic in Sherbrooke
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe