Web Writing for your agency is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your agency combines writing skills with a deep understanding of digital requirements, SEO for your agency, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency.
Here are the requirements to follow for Web Writing for your agency:
A Web writer isn't just someone who writes well. Web Writing for your agency is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your agency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your agency aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency.
Web content for your agency has to be very precisely structured if you want to extend the time users spend on a website for your agency. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency!
Web Writing for your agency also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Plessisville, for your NPO in Pointe-Claire, for your transportation company in Saint-Jérôme, for your hockey league in Verdun, for your hotel in North Montreal, for your restaurant in Baie-Comeau, for your business in Saint-Léonard, for your company in Lachine, for your SME in Anjou, for your car dealership in Boucherville, for your startup in Beauport, for your small town in Estrie, for your store in La Prairie, for your shop in Bas-Saint-Laurent, for your thrift shop in Saint-Léonard, for your shoe store in Nord-du-Québec, for your clothing store in Sorel-Tracy, for your electronics store in Brossard, for your robotics store in NDG, for your eyewear store in Lasalle, for your furniture store in Thetford Mines, for your construction company in Boucherville, for your hostel in Saint-Hyacinthe, for your lodging in Montreal, for your camping in Vancouver, for your outfitter in Regina, for your printing house in Kirkland, for your financial service company in Sainte-Thérèse, for your organization in Saint-Georges, for your nonprofit organization in Gaspésie, for your non profit organization in Saint-Hubert, for your small business in Thetford Mines, for your insurance broker in Beauceville, for your human ressources in Brossard, for your non profit in Nuns' Island, for your HR in Beauceville, for your warehouse in Terrebonne, for your bed and breakfast in Beauceville, for your spa in Trois-Rivières, for your brewery in Saint-Jean-sur-Richelieu, for your city in Sept-Îles, for your town in Sorel-Tracy, for your microbrewery in Pierrefonds, for your association in Tremblant, for your tourism association in Granby, for your regional tourism association in Iqaluit, for your RTA in Côte-Nord, for your pub in Winnipeg, for your bistro in East-Broughton, for your salon in NDG, for your hairdressing salon in Beauport, for your beauty salon in Mauricie, for your plumbing company in Black Lake, for your sugar shack in Laval, for your agency in Mascouche, for your recruitment company in Rosemont, for your headhunting company in the Magdalen Islands, for your Clinic in Montérégie
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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