Web Writing for your agency is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your agency combines writing skills with a deep understanding of digital requirements, SEO for your agency, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency.
Here are the requirements to follow for Web Writing for your agency:
A Web writer isn't just someone who writes well. Web Writing for your agency is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your agency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your agency aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency.
Web content for your agency has to be very precisely structured if you want to extend the time users spend on a website for your agency. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency!
Web Writing for your agency also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Fredericton, for your NPO in Victoriaville, for your transportation company in Ottawa, for your hockey league in Trois-Pistoles, for your hotel in Tremblant, for your restaurant in Yellowknife, for your business in North Montreal, for your company in Pierrefonds, for your SME in Beauceville, for your car dealership in Boucherville, for your startup in Drummondville, for your small town in Plessisville, for your store in Sainte-Marie-de-Beauce, for your shop in Drummondville, for your thrift shop in Lachine, for your shoe store in Saint-Hyacinthe, for your clothing store in Bromont, for your electronics store in the Magdalen Islands, for your robotics store in North Montreal, for your eyewear store in Whitehorse, for your furniture store in Vancouver, for your construction company in Anjou, for your hostel in Calgary, for your lodging in Victoriaville, for your camping in Montreal, for your outfitter in Saint-Hubert, for your printing house in Chaudière-Appalaches, for your financial service company in Bas-Saint-Laurent, for your organization in Mont-Tremblant, for your nonprofit organization in Napierville, for your non profit organization in Gaspé, for your small business in Pointe-Claire, for your insurance broker in the Magdalen Islands, for your human ressources in Drummondville, for your non profit in Saint-Jean-sur-Richelieu, for your HR in Boisbriand, for your warehouse in Joliette, for your bed and breakfast in Quebec City, for your spa in Lévis, for your brewery in NDG, for your city in Trois-Pistoles, for your town in Regina, for your microbrewery in Vancouver, for your association in Toronto, for your tourism association in Shawinigan, for your regional tourism association in Black Lake, for your RTA in Toronto, for your pub in Sorel-Tracy, for your bistro in Brossard, for your salon in Pointe-Claire, for your hairdressing salon in Sorel-Tracy, for your beauty salon in Saint-Hubert, for your plumbing company in Notre-Dame-des-Pins, for your sugar shack in Côte-Nord, for your agency in Winnipeg, for your recruitment company in Joliette, for your headhunting company in Kirkland, for your Clinic in Chandler
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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