Web Writing for your agency is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your agency combines writing skills with a deep understanding of digital requirements, SEO for your agency, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency.
Here are the requirements to follow for Web Writing for your agency:
A Web writer isn't just someone who writes well. Web Writing for your agency is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your agency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your agency aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency.
Web content for your agency has to be very precisely structured if you want to extend the time users spend on a website for your agency. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency!
Web Writing for your agency also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Tremblant, for your NPO in Granby, for your transportation company in Calgary, for your hockey league in East-Broughton, for your hotel in Magog, for your restaurant in Saint-Georges, for your business in Baie-Comeau, for your company in Pointe-Claire, for your SME in Yellowknife, for your car dealership in Saint-Laurent, for your startup in Lasalle, for your small town in Baie-Comeau, for your store in Repentigny, for your shop in Beauceville, for your thrift shop in Robertsonville, for your shoe store in Chaudière-Appalaches, for your clothing store in Dorval, for your electronics store in Lévis, for your robotics store in Repentigny, for your eyewear store in Saint-Jérôme, for your furniture store in Saint-Laurent, for your construction company in East-Broughton, for your hostel in Sorel-Tracy, for your lodging in Black Lake, for your camping in Outaouais, for your outfitter in Montmagny, for your printing house in Canada, for your financial service company in Victoriaville, for your organization in NDG, for your nonprofit organization in Napierville, for your non profit organization in Black Lake, for your small business in Chicoutimi, for your insurance broker in Winnipeg, for your human ressources in Charlottetown, for your non profit in La Prairie, for your HR in Rivière-du-Loup, for your warehouse in Chicoutimi, for your bed and breakfast in Lac-Saint-Jean, for your spa in Rivière-du-Loup, for your brewery in Verdun, for your city in NDG, for your town in Quebec, for your microbrewery in Canada, for your association in Drummondville, for your tourism association in La Prairie, for your regional tourism association in Hochelaga-Maisonneuve, for your RTA in Longueuil, for your pub in Sherbrooke, for your bistro in Gaspésie, for your salon in Saguenay, for your hairdressing salon in Pointe-Claire, for your beauty salon in Saguenay-Lac-Saint-Jean, for your plumbing company in Lévis, for your sugar shack in Halifax, for your agency in Côte-Nord, for your recruitment company in Chateauguay, for your headhunting company in Gaspésie, for your Clinic in Montérégie
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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