Web Writing for your agency is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your agency combines writing skills with a deep understanding of digital requirements, SEO for your agency, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency.
Here are the requirements to follow for Web Writing for your agency:
A Web writer isn't just someone who writes well. Web Writing for your agency is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your agency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your agency aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency.
Web content for your agency has to be very precisely structured if you want to extend the time users spend on a website for your agency. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency!
Web Writing for your agency also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Côte-Nord, for your NPO in Lasalle, for your transportation company in Lanaudière, for your hockey league in Saint-Hyacinthe, for your hotel in Winnipeg, for your restaurant in Notre-Dame-des-Pins, for your business in Gaspé, for your company in Montérégie, for your SME in Bas-Saint-Laurent, for your car dealership in Magog, for your startup in Trois-Pistoles, for your small town in Chaudière-Appalaches, for your store in Plessisville, for your shop in Saint-Joseph-de-Beauce, for your thrift shop in Shawinigan, for your shoe store in Lévis, for your clothing store in Abitibi-Témiscamingue, for your electronics store in Winnipeg, for your robotics store in Côte-des-Neiges, for your eyewear store in Sainte-Marie-de-Beauce, for your furniture store in Scott, for your construction company in Longueuil, for your hostel in the Laurentians, for your lodging in Longueuil, for your camping in Dorval, for your outfitter in Boucherville, for your printing house in Baie-Comeau, for your financial service company in Nuns' Island, for your organization in Côte-Nord, for your nonprofit organization in Canada, for your non profit organization in Lasalle, for your small business in Granby, for your insurance broker in Thetford Mines, for your human ressources in Rimouski, for your non profit in Winnipeg, for your HR in Black Lake, for your warehouse in Montérégie, for your bed and breakfast in La Prairie, for your spa in Princeville, for your brewery in Plateau-Mont-Royal, for your city in Gaspésie, for your town in Pierrefonds, for your microbrewery in Saint-Jean-sur-Richelieu, for your association in Saint-Laurent, for your tourism association in Winnipeg, for your regional tourism association in Candiac, for your RTA in Longueuil, for your pub in Lachenaie, for your bistro in Beauport, for your salon in Trois-Pistoles, for your hairdressing salon in Saint-Jean-sur-Richelieu, for your beauty salon in Outaouais, for your plumbing company in Chandler, for your sugar shack in Bas-Saint-Laurent, for your agency in Trois-Pistoles, for your recruitment company in Chicoutimi, for your headhunting company in Canada, for your Clinic in Saint-Léonard
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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