Web Writing for your agency is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web Writing for your agency combines writing skills with a deep understanding of digital requirements, SEO for your agency, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your agency.
Here are the requirements to follow for Web Writing for your agency:
A Web writer isn't just someone who writes well. Web Writing for your agency is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your agency and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency for your agency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing for your agency aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your agency just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your agency that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your agency, to help users find the information they want and then continue reading. That is the Web writer's main objective for your agency.
Web content for your agency has to be very precisely structured if you want to extend the time users spend on a website for your agency. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your agency!
Web Writing for your agency also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your agency, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your agency. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Thetford Mines, for your NPO in Rivière-du-Loup, for your transportation company in Sainte-Marie-de-Beauce, for your hockey league in Canada, for your hotel in Black Lake, for your restaurant in Gaspé, for your business in Nord-du-Québec, for your company in Brossard, for your SME in Saint-Eustache, for your car dealership in Hochelaga-Maisonneuve, for your startup in Plessisville, for your small town in the South Shore, for your store in Saint-Hubert, for your shop in Rosemont, for your thrift shop in Rosemont, for your shoe store in Laval, for your clothing store in Saint-Léonard, for your electronics store in Nuns' Island, for your robotics store in Whitehorse, for your eyewear store in Sorel-Tracy, for your furniture store in Victoriaville, for your construction company in Trois-Rivières, for your hostel in Fredericton, for your lodging in Saint-Jérôme, for your camping in Rivière-du-Loup, for your outfitter in Robertsonville, for your printing house in Charlottetown, for your financial service company in the Eastern Townships, for your organization in Mauricie, for your nonprofit organization in Princeville, for your non profit organization in Québec Maritime, for your small business in Edmonton, for your insurance broker in Sainte-Marie-de-Beauce, for your human ressources in Beauport, for your non profit in Napierville, for your HR in Pierrefonds, for your warehouse in Lachenaie, for your bed and breakfast in Mauricie, for your spa in Canada, for your brewery in Winnipeg, for your city in Tremblant, for your town in NDG, for your microbrewery in La Prairie, for your association in Nord-du-Québec, for your tourism association in Lévis, for your regional tourism association in Kirkland, for your RTA in Hochelaga-Maisonneuve, for your pub in Saint-Hyacinthe, for your bistro in Saguenay, for your salon in Vancouver, for your hairdressing salon in Abitibi-Témiscamingue, for your beauty salon in Abitibi-Témiscamingue, for your plumbing company in Notre-Dame-des-Pins, for your sugar shack in Whitehorse, for your agency in Trois-Pistoles, for your recruitment company in Edmonton, for your headhunting company in Boucherville, for your Clinic in Rivière-du-Loup
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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