Web Writing is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing combines writing skills with a deep understanding of digital requirements, SEO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO.
Here are the requirements to follow for Web Writing:
A Web writer isn't just someone who writes well. Web Writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web Writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Laurent, for your NPO in Brossard, for your transportation company in Saint-Jérôme, for your hockey league in Mauricie, for your hotel in Montérégie, for your restaurant in Rosemont, for your business in Rosemont, for your company in Chicoutimi, for your SME in Verdun, for your car dealership in Magog, for your startup in Saint-Joseph-de-Beauce, for your small town in Québec Maritime, for your store in Scott, for your shop in Laval, for your thrift shop in Lachenaie, for your shoe store in Gaspé, for your clothing store in Boucherville, for your electronics store in Calgary, for your robotics store in Estrie, for your eyewear store in Notre-Dame-des-Pins, for your furniture store in Halifax, for your construction company in Laval, for your hostel in Gatineau, for your lodging in Canada, for your camping in Chambly, for your outfitter in Saint-Hubert, for your printing house in Napierville, for your financial service company in Boucherville, for your organization in Chaudière-Appalaches, for your nonprofit organization in East-Broughton, for your non profit organization in East-Broughton, for your small business in Halifax, for your insurance broker in Québec Maritime, for your human ressources in Rimouski, for your non profit in Trois-Pistoles, for your HR in Dorval, for your warehouse in Longueuil, for your bed and breakfast in Pointe-Claire, for your spa in La Prairie, for your brewery in Mirabel, for your city in Scott, for your town in Magog, for your microbrewery in Iqaluit, for your association in Fredericton, for your tourism association in Regina, for your regional tourism association in Edmonton, for your RTA in Côte-des-Neiges, for your pub in East-Broughton, for your bistro in Notre-Dame-des-Pins, for your salon in Nord-du-Québec, for your hairdressing salon in Vancouver, for your beauty salon in Yellowknife, for your plumbing company in Sainte-Thérèse, for your sugar shack in Saint-Léonard, for your agency in Saint-Hubert, for your recruitment company in Granby, for your headhunting company in Trois-Pistoles, for your Clinic in Lasalle
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131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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