Web Writing is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing combines writing skills with a deep understanding of digital requirements, SEO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO.
Here are the requirements to follow for Web Writing:
A Web writer isn't just someone who writes well. Web Writing is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web Writing is to improve your website's SEO efficiency, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web Writing aims to index your site in search engines, using SEO (search engine optimization). You want visibility just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content, to help users find the information they want and then continue reading. That is the Web writer's main objective.
Web content has to be very precisely structured if you want to extend the time users spend on a website. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer!
Web Writing also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montreal, for your NPO in Granby, for your transportation company in Brossard, for your hockey league in Quebec, for your hotel in Rivière-du-Loup, for your restaurant in Rivière-du-Loup, for your business in Estrie, for your company in Rosemont, for your SME in Halifax, for your car dealership in Sainte-Thérèse, for your startup in North Montreal, for your small town in Robertsonville, for your store in Outaouais, for your shop in Lévis, for your thrift shop in Fredericton, for your shoe store in Boucherville, for your clothing store in Magog, for your electronics store in Shawinigan, for your robotics store in Notre-Dame-des-Pins, for your eyewear store in Plessisville, for your furniture store in the Laurentians, for your construction company in Gaspésie, for your hostel in Granby, for your lodging in Montmagny, for your camping in Winnipeg, for your outfitter in Gatineau, for your printing house in Chaudière-Appalaches, for your financial service company in Saint-Hubert, for your organization in Chateauguay, for your nonprofit organization in the Eastern Townships, for your non profit organization in Mascouche, for your small business in Baie-Comeau, for your insurance broker in Repentigny, for your human ressources in Lévis, for your non profit in Napierville, for your HR in Magog, for your warehouse in Anjou, for your bed and breakfast in Candiac, for your spa in Nuns' Island, for your brewery in Saint-Hubert, for your city in Fredericton, for your town in Chambly, for your microbrewery in Chaudière-Appalaches, for your association in the Magdalen Islands, for your tourism association in Baie-Comeau, for your regional tourism association in Whitehorse, for your RTA in Bromont, for your pub in Saint-Laurent, for your bistro in Fredericton, for your salon in Dorval, for your hairdressing salon in NDG, for your beauty salon in Saint-Léonard, for your plumbing company in Sainte-Marie-de-Beauce, for your sugar shack in Granby, for your agency in Chambly, for your recruitment company in Laval, for your headhunting company in Pierrefonds, for your Clinic in Lanaudière
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Thetford Mines (Quebec)
G6G 1J4
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418 335-0804
418 335-4063
info@numerique.ca
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