Web composer for your town is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your town combines writing skills with a deep understanding of digital requirements, SEO for your town, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your town.
Here are the requirements to follow for Web composer for your town:
A Web writer isn't just someone who writes well. Web composer for your town is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your town and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your town, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your town aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your town just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your town that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your town, to help users find the information they want and then continue reading. That is the Web writer's main objective for your town.
Web content for your town has to be very precisely structured if you want to extend the time users spend on a website for your town. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your town!
Web composer for your town also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your town, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your town. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Regina, for your NPO in Saint-Hubert, for your transportation company in Iqaluit, for your hockey league in Calgary, for your hotel in Granby, for your restaurant in Scott, for your business in Pointe-Claire, for your company in Lachenaie, for your SME in Saint-Hubert, for your car dealership in Halifax, for your startup in Chandler, for your small town in Joliette, for your store in Saguenay, for your shop in Lasalle, for your thrift shop in Regina, for your shoe store in Saint-Hyacinthe, for your clothing store in Dorval, for your electronics store in Mauricie, for your robotics store in Chaudière-Appalaches, for your eyewear store in Côte-des-Neiges, for your furniture store in Toronto, for your construction company in NDG, for your hostel in Saguenay, for your lodging in Nuns' Island, for your camping in Baie-Comeau, for your outfitter in Bromont, for your printing house in Nuns' Island, for your financial service company in Boucherville, for your organization in Anjou, for your nonprofit organization in Plessisville, for your non profit organization in Montreal, for your small business in Lachine, for your insurance broker in Chambly, for your human ressources in Plateau-Mont-Royal, for your non profit in Trois-Pistoles, for your HR in Plateau-Mont-Royal, for your warehouse in Scott, for your bed and breakfast in Rimouski, for your spa in Robertsonville, for your brewery in Lac-Saint-Jean, for your city in the Magdalen Islands, for your town in Regina, for your microbrewery in Bas-Saint-Laurent, for your association in Vallée-Jonction, for your tourism association in Saint-Joseph-de-Beauce, for your regional tourism association in Mauricie, for your RTA in Quebec, for your pub in Sainte-Thérèse, for your bistro in Montreal, for your salon in Anjou, for your hairdressing salon in Quebec City, for your beauty salon in Pointe-Claire, for your plumbing company in Centre-du-Québec, for your sugar shack in Montmagny, for your agency in Sorel-Tracy, for your recruitment company in Candiac, for your headhunting company in Québec Maritime, for your Clinic in Montmagny
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe