Web composer for your town for optimal Web content
There's no need to publish a novel or rewrite the Bible. Here, it's important to be precise and concise in your writing.
Web composer for your town is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your town combines writing skills with a deep understanding of digital requirements, SEO for your town, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your town.
Here are the requirements to follow for Web composer for your town:
- Know the audience for your town;
- Understand business and marketing goals for your town;
- Optimize content for SEO for your town;
- Adapt writing for your town to the digital medium;
- Create engaging and relevant content for your town;
- Adhere to standards and best practices.
A Web writer isn't just someone who writes well. Web composer for your town is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your town and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your town, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
SEO writing for your town.
First and foremost, Web composer for your town aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your town just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
- Social: level of education, psychoaffective proximity linked to the target reader's needs
- Space and time: target reader's geolocalization, current events
- Semantics: relevant, quality content for your town
- Lexical: definition and appropriate use of the keywords and semantic field linked to the topic for your town
A good Web writer will create quality content for your town that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Reading behaviour
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your town, to help users find the information they want and then continue reading. That is the Web writer's main objective for your town.
An effective structure
Web content for your town has to be very precisely structured if you want to extend the time users spend on a website for your town. This is done by applying the inverted pyramid model:
- The title is short, is directly aimed at the target audience and is written with referencing in mind for your town
- The lead summarizes the text, but in a way that grabs the reader and makes them want to read more
- The first paragraph answers the 5 Ws (who, what, when, where, why) and already provides the reader with the important information
- The second paragraph answers “How much?” and “Why?” if necessary
- The following paragraphs cover the subject in greater detail, providing additional information for more tenacious readers
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your town!
Web composer for your town also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
Interaction: a participative experience for your town
To optimize the user experience for your town, it is also important to invite them to participate. Certain key elements can be inserted, such as:
- Call to actions (CTA) buttons: “Subscribe,” “Contact us,” “Call,” “Buy,” “Add to cart,” etc
- Sharing icons for social media (Facebook, Instagram, Pinterest, Twitter, etc.)
- A comment section
- Video to go along with the text
- Hyperlinks to additional external resources (partners)
- And more
All of these elements facilitate, humanize and dynamize the user experience for your town. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Estrie, for your NPO in Laval, for your transportation company in Chicoutimi, for your hockey league in Nuns' Island, for your hotel in Pierrefonds, for your restaurant in Outaouais, for your business in Lasalle, for your company in Charlottetown, for your SME in Fredericton, for your car dealership in Mirabel, for your startup in Vancouver, for your small town in Longueuil, for your store in Beauport, for your shop in Mirabel, for your thrift shop in Mascouche, for your shoe store in Longueuil, for your clothing store in Halifax, for your electronics store in Yellowknife, for your robotics store in Sept-Îles, for your eyewear store in Mauricie, for your furniture store in Lanaudière, for your construction company in Côte-Nord, for your hostel in Chandler, for your lodging in Mirabel, for your camping in Saint-Eustache, for your outfitter in Chandler, for your printing house in Nord-du-Québec, for your financial service company in Canada, for your organization in Joliette, for your nonprofit organization in Edmonton, for your non profit organization in Sorel-Tracy, for your small business in Gatineau, for your insurance broker in Yellowknife, for your human ressources in La Tuque, for your non profit in Sept-Îles, for your HR in Pierrefonds, for your warehouse in Rimouski, for your bed and breakfast in Québec Maritime, for your spa in Winnipeg, for your brewery in Outaouais, for your city in Chaudière-Appalaches, for your town in Toronto, for your microbrewery in Rosemont, for your association in Saint-Jérôme, for your tourism association in Tremblant, for your regional tourism association in Notre-Dame-des-Pins, for your RTA in Outaouais, for your pub in Sherbrooke, for your bistro in Boucherville, for your salon in Montmagny, for your hairdressing salon in Pierrefonds, for your beauty salon in Centre-du-Québec, for your plumbing company in NDG, for your sugar shack in La Prairie, for your agency in Saint-Hubert, for your recruitment company in Saint-Jérôme, for your headhunting company in Côte-des-Neiges, for your Clinic in Drummondville
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Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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