Web composer for your town is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your town combines writing skills with a deep understanding of digital requirements, SEO for your town, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your town.
Here are the requirements to follow for Web composer for your town:
A Web writer isn't just someone who writes well. Web composer for your town is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your town and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your town, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your town aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your town just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your town that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your town, to help users find the information they want and then continue reading. That is the Web writer's main objective for your town.
Web content for your town has to be very precisely structured if you want to extend the time users spend on a website for your town. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your town!
Web composer for your town also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your town, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your town. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Magog, for your NPO in Black Lake, for your transportation company in Longueuil, for your hockey league in Saint-Hyacinthe, for your hotel in Montérégie, for your restaurant in Quebec City, for your business in Toronto, for your company in Yellowknife, for your SME in the South Shore, for your car dealership in Estrie, for your startup in Boucherville, for your small town in Quebec, for your store in Sainte-Thérèse, for your shop in the Laurentians, for your thrift shop in Candiac, for your shoe store in Verdun, for your clothing store in Calgary, for your electronics store in Winnipeg, for your robotics store in Toronto, for your eyewear store in Princeville, for your furniture store in Gatineau, for your construction company in the Magdalen Islands, for your hostel in Quebec, for your lodging in Beauport, for your camping in Verdun, for your outfitter in Candiac, for your printing house in Lanaudière, for your financial service company in the Eastern Townships, for your organization in Repentigny, for your nonprofit organization in Montmagny, for your non profit organization in Rivière-du-Loup, for your small business in Gaspésie, for your insurance broker in Saguenay-Lac-Saint-Jean, for your human ressources in North Montreal, for your non profit in Laval, for your HR in Saint-Georges, for your warehouse in Winnipeg, for your bed and breakfast in Saint-Jérôme, for your spa in Toronto, for your brewery in Trois-Rivières, for your city in Pointe-Claire, for your town in Longueuil, for your microbrewery in Shawinigan, for your association in Candiac, for your tourism association in the Eastern Townships, for your regional tourism association in Robertsonville, for your RTA in Verdun, for your pub in Saint-Jérôme, for your bistro in Candiac, for your salon in Quebec City, for your hairdressing salon in Mascouche, for your beauty salon in Gaspésie, for your plumbing company in Chateauguay, for your sugar shack in Estrie, for your agency in Outaouais, for your recruitment company in Abitibi-Témiscamingue, for your headhunting company in Candiac, for your Clinic in Chicoutimi
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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