Web composer for your store is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your store combines writing skills with a deep understanding of digital requirements, SEO for your store, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your store.
Here are the requirements to follow for Web composer for your store:
A Web writer isn't just someone who writes well. Web composer for your store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your store.
Web content for your store has to be very precisely structured if you want to extend the time users spend on a website for your store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your store!
Web composer for your store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mirabel, for your NPO in Sept-Îles, for your transportation company in Mont-Tremblant, for your hockey league in Nuns' Island, for your hotel in Terrebonne, for your restaurant in the Laurentians, for your business in the Eastern Townships, for your company in Bromont, for your SME in Princeville, for your car dealership in Verdun, for your startup in Joliette, for your small town in Dorval, for your store in Scott, for your shop in Plessisville, for your thrift shop in Saint-Jean-sur-Richelieu, for your shoe store in Pierrefonds, for your clothing store in Napierville, for your electronics store in Lachine, for your robotics store in Toronto, for your eyewear store in Shawinigan, for your furniture store in Mirabel, for your construction company in Plateau-Mont-Royal, for your hostel in Sorel-Tracy, for your lodging in Saint-Joseph-de-Beauce, for your camping in Fredericton, for your outfitter in Rosemont, for your printing house in Repentigny, for your financial service company in Saguenay-Lac-Saint-Jean, for your organization in Chandler, for your nonprofit organization in Gaspésie, for your non profit organization in Lachine, for your small business in the Magdalen Islands, for your insurance broker in NDG, for your human ressources in Pointe-Claire, for your non profit in Quebec, for your HR in North Montreal, for your warehouse in Halifax, for your bed and breakfast in Saguenay, for your spa in Abitibi-Témiscamingue, for your brewery in Montmagny, for your city in Québec Maritime, for your town in Regina, for your microbrewery in Ottawa, for your association in Chicoutimi, for your tourism association in Saint-Hyacinthe, for your regional tourism association in Montérégie, for your RTA in Thetford Mines, for your pub in Chaudière-Appalaches, for your bistro in Saint-Jean-sur-Richelieu, for your salon in Thetford Mines, for your hairdressing salon in Quebec City, for your beauty salon in Iqaluit, for your plumbing company in Chaudière-Appalaches, for your sugar shack in North Montreal, for your agency in the Laurentians, for your recruitment company in the Magdalen Islands, for your headhunting company in Bromont, for your Clinic in NDG
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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