Web composer for your store is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your store combines writing skills with a deep understanding of digital requirements, SEO for your store, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your store.
Here are the requirements to follow for Web composer for your store:
A Web writer isn't just someone who writes well. Web composer for your store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your store.
Web content for your store has to be very precisely structured if you want to extend the time users spend on a website for your store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your store!
Web composer for your store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Laval, for your NPO in Ottawa, for your transportation company in Joliette, for your hockey league in Centre-du-Québec, for your hotel in Kirkland, for your restaurant in Saguenay, for your business in Nuns' Island, for your company in Iqaluit, for your SME in Lachine, for your car dealership in East-Broughton, for your startup in Halifax, for your small town in Mirabel, for your store in Verdun, for your shop in Scott, for your thrift shop in Robertsonville, for your shoe store in Côte-Nord, for your clothing store in Quebec, for your electronics store in Lanaudière, for your robotics store in Montreal, for your eyewear store in Bromont, for your furniture store in Rivière-du-Loup, for your construction company in Saint-Laurent, for your hostel in Saint-Léonard, for your lodging in Toronto, for your camping in Halifax, for your outfitter in Brossard, for your printing house in Repentigny, for your financial service company in Plessisville, for your organization in Trois-Rivières, for your nonprofit organization in Outaouais, for your non profit organization in Mauricie, for your small business in East-Broughton, for your insurance broker in Baie-Comeau, for your human ressources in Quebec, for your non profit in Montérégie, for your HR in Verdun, for your warehouse in Rimouski, for your bed and breakfast in Baie-Comeau, for your spa in the Laurentians, for your brewery in Black Lake, for your city in Trois-Rivières, for your town in Chaudière-Appalaches, for your microbrewery in Tremblant, for your association in Côte-des-Neiges, for your tourism association in Bromont, for your regional tourism association in Edmonton, for your RTA in Lévis, for your pub in Saint-Jean-sur-Richelieu, for your bistro in Saint-Hubert, for your salon in North Montreal, for your hairdressing salon in Saint-Laurent, for your beauty salon in Quebec City, for your plumbing company in Joliette, for your sugar shack in Saint-Hubert, for your agency in Saint-Laurent, for your recruitment company in Scott, for your headhunting company in Abitibi-Témiscamingue, for your Clinic in Lachenaie
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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