Web composer for your store is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your store combines writing skills with a deep understanding of digital requirements, SEO for your store, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your store.
Here are the requirements to follow for Web composer for your store:
A Web writer isn't just someone who writes well. Web composer for your store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your store.
Web content for your store has to be very precisely structured if you want to extend the time users spend on a website for your store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your store!
Web composer for your store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Baie-Comeau, for your NPO in Verdun, for your transportation company in Mascouche, for your hockey league in Drummondville, for your hotel in Mascouche, for your restaurant in Vancouver, for your business in Quebec, for your company in Nuns' Island, for your SME in Charlottetown, for your car dealership in Ottawa, for your startup in Mont-Tremblant, for your small town in Saint-Hyacinthe, for your store in Saint-Jean-sur-Richelieu, for your shop in Saguenay-Lac-Saint-Jean, for your thrift shop in Bromont, for your shoe store in Montmagny, for your clothing store in Nuns' Island, for your electronics store in Sept-Îles, for your robotics store in Boisbriand, for your eyewear store in Saint-Jérôme, for your furniture store in Sainte-Marie-de-Beauce, for your construction company in Pierrefonds, for your hostel in Nord-du-Québec, for your lodging in Mascouche, for your camping in Saint-Jean-sur-Richelieu, for your outfitter in Gatineau, for your printing house in Canada, for your financial service company in Fredericton, for your organization in Côte-Nord, for your nonprofit organization in Sept-Îles, for your non profit organization in Sorel-Tracy, for your small business in Nuns' Island, for your insurance broker in NDG, for your human ressources in Calgary, for your non profit in Plateau-Mont-Royal, for your HR in Lanaudière, for your warehouse in Gatineau, for your bed and breakfast in Regina, for your spa in Plateau-Mont-Royal, for your brewery in Centre-du-Québec, for your city in Whitehorse, for your town in Black Lake, for your microbrewery in Anjou, for your association in Saint-Joseph-de-Beauce, for your tourism association in Terrebonne, for your regional tourism association in Saguenay-Lac-Saint-Jean, for your RTA in Whitehorse, for your pub in Montreal, for your bistro in Winnipeg, for your salon in Centre-du-Québec, for your hairdressing salon in Boucherville, for your beauty salon in Gaspésie, for your plumbing company in Robertsonville, for your sugar shack in Lévis, for your agency in Estrie, for your recruitment company in La Tuque, for your headhunting company in Boisbriand, for your Clinic in Mascouche
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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