Web composer for your store is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your store combines writing skills with a deep understanding of digital requirements, SEO for your store, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your store.
Here are the requirements to follow for Web composer for your store:
A Web writer isn't just someone who writes well. Web composer for your store is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your store and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your store, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your store aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your store just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your store that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your store, to help users find the information they want and then continue reading. That is the Web writer's main objective for your store.
Web content for your store has to be very precisely structured if you want to extend the time users spend on a website for your store. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your store!
Web composer for your store also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your store, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your store. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in La Prairie, for your NPO in Gaspésie, for your transportation company in Sept-Îles, for your hockey league in Estrie, for your hotel in Victoriaville, for your restaurant in Canada, for your business in Pierrefonds, for your company in Toronto, for your SME in Mont-Tremblant, for your car dealership in La Prairie, for your startup in Thetford Mines, for your small town in Scott, for your store in Pierrefonds, for your shop in Edmonton, for your thrift shop in Mauricie, for your shoe store in Laval, for your clothing store in Montérégie, for your electronics store in Shawinigan, for your robotics store in Anjou, for your eyewear store in Montérégie, for your furniture store in Plateau-Mont-Royal, for your construction company in Gaspé, for your hostel in Sainte-Marie-de-Beauce, for your lodging in Charlottetown, for your camping in Pierrefonds, for your outfitter in Drummondville, for your printing house in Kirkland, for your financial service company in Winnipeg, for your organization in Outaouais, for your nonprofit organization in Toronto, for your non profit organization in Yellowknife, for your small business in the Magdalen Islands, for your insurance broker in Estrie, for your human ressources in Saguenay, for your non profit in Lachine, for your HR in Nord-du-Québec, for your warehouse in Rosemont, for your bed and breakfast in Côte-Nord, for your spa in the Magdalen Islands, for your brewery in Granby, for your city in Yellowknife, for your town in Quebec, for your microbrewery in Montreal, for your association in Chandler, for your tourism association in Candiac, for your regional tourism association in Saint-Jean-sur-Richelieu, for your RTA in Pierrefonds, for your pub in Plessisville, for your bistro in Magog, for your salon in Bas-Saint-Laurent, for your hairdressing salon in Drummondville, for your beauty salon in Sherbrooke, for your plumbing company in Saint-Léonard, for your sugar shack in Black Lake, for your agency in Longueuil, for your recruitment company in the Magdalen Islands, for your headhunting company in Sainte-Thérèse, for your Clinic in Pointe-Claire
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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