Web composer for your startup in Calgary is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your startup in Calgary combines writing skills with a deep understanding of digital requirements, SEO for your startup in Calgary, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your startup in Calgary.
Here are the requirements to follow for Web composer for your startup in Calgary:
A Web writer isn't just someone who writes well. Web composer for your startup in Calgary is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your startup in Calgary and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your startup in Calgary, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your startup in Calgary aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your startup in Calgary just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your startup in Calgary that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your startup in Calgary, to help users find the information they want and then continue reading. That is the Web writer's main objective for your startup in Calgary.
Web content for your startup in Calgary has to be very precisely structured if you want to extend the time users spend on a website for your startup in Calgary. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your startup in Calgary!
Web composer for your startup in Calgary also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your startup in Calgary, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your startup in Calgary. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Plateau-Mont-Royal, for your NPO in Quebec City, for your transportation company in Vallée-Jonction, for your hockey league in Chaudière-Appalaches, for your hotel in Ottawa, for your restaurant in Candiac, for your business in Boucherville, for your company in Quebec, for your SME in Saint-Eustache, for your car dealership in Regina, for your startup in Boucherville, for your small town in Baie-Comeau, for your store in Ottawa, for your shop in Regina, for your thrift shop in Notre-Dame-des-Pins, for your shoe store in Quebec, for your clothing store in Plessisville, for your electronics store in Nuns' Island, for your robotics store in Gaspé, for your eyewear store in Black Lake, for your furniture store in Whitehorse, for your construction company in Regina, for your hostel in NDG, for your lodging in Lasalle, for your camping in Sherbrooke, for your outfitter in Charlottetown, for your printing house in Beauport, for your financial service company in Gaspé, for your organization in Saint-Jérôme, for your nonprofit organization in Saguenay, for your non profit organization in Chandler, for your small business in Saguenay, for your insurance broker in Vancouver, for your human ressources in Chateauguay, for your non profit in Trois-Pistoles, for your HR in Beauport, for your warehouse in Saint-Léonard, for your bed and breakfast in NDG, for your spa in Robertsonville, for your brewery in Saguenay-Lac-Saint-Jean, for your city in Bromont, for your town in Notre-Dame-des-Pins, for your microbrewery in Kirkland, for your association in La Prairie, for your tourism association in Montmagny, for your regional tourism association in Saint-Léonard, for your RTA in Québec Maritime, for your pub in La Prairie, for your bistro in Pierrefonds, for your salon in Outaouais, for your hairdressing salon in Montreal, for your beauty salon in Dorval, for your plumbing company in Hochelaga-Maisonneuve, for your sugar shack in Sept-Îles, for your agency in Gatineau, for your recruitment company in Pierrefonds, for your headhunting company in Mauricie, for your Clinic in Saint-Hubert
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe