Web composer for your startup is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your startup combines writing skills with a deep understanding of digital requirements, SEO for your startup, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your startup.
Here are the requirements to follow for Web composer for your startup:
A Web writer isn't just someone who writes well. Web composer for your startup is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your startup and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your startup, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your startup aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your startup just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your startup that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your startup, to help users find the information they want and then continue reading. That is the Web writer's main objective for your startup.
Web content for your startup has to be very precisely structured if you want to extend the time users spend on a website for your startup. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your startup!
Web composer for your startup also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your startup, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your startup. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Eustache, for your NPO in Edmonton, for your transportation company in Lévis, for your hockey league in Bas-Saint-Laurent, for your hotel in Boisbriand, for your restaurant in Gatineau, for your business in Joliette, for your company in Terrebonne, for your SME in Outaouais, for your car dealership in Magog, for your startup in Sherbrooke, for your small town in Brossard, for your store in Joliette, for your shop in Chandler, for your thrift shop in Saint-Laurent, for your shoe store in Lanaudière, for your clothing store in Montreal, for your electronics store in Boisbriand, for your robotics store in Black Lake, for your eyewear store in Lac-Saint-Jean, for your furniture store in Saint-Jérôme, for your construction company in Estrie, for your hostel in Quebec City, for your lodging in Côte-Nord, for your camping in Shawinigan, for your outfitter in Victoriaville, for your printing house in Canada, for your financial service company in Halifax, for your organization in Sherbrooke, for your nonprofit organization in Fredericton, for your non profit organization in Princeville, for your small business in Bromont, for your insurance broker in Dorval, for your human ressources in Trois-Rivières, for your non profit in Anjou, for your HR in La Prairie, for your warehouse in North Montreal, for your bed and breakfast in Regina, for your spa in Chambly, for your brewery in Baie-Comeau, for your city in Sorel-Tracy, for your town in Chateauguay, for your microbrewery in Tremblant, for your association in La Tuque, for your tourism association in Trois-Rivières, for your regional tourism association in Toronto, for your RTA in East-Broughton, for your pub in Québec Maritime, for your bistro in Saint-Georges, for your salon in Princeville, for your hairdressing salon in Nord-du-Québec, for your beauty salon in Drummondville, for your plumbing company in Centre-du-Québec, for your sugar shack in Trois-Pistoles, for your agency in Québec Maritime, for your recruitment company in Pierrefonds, for your headhunting company in Saint-Laurent, for your Clinic in Shawinigan
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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