Web composer for your startup is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your startup combines writing skills with a deep understanding of digital requirements, SEO for your startup, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your startup.
Here are the requirements to follow for Web composer for your startup:
A Web writer isn't just someone who writes well. Web composer for your startup is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your startup and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your startup, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your startup aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your startup just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your startup that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your startup, to help users find the information they want and then continue reading. That is the Web writer's main objective for your startup.
Web content for your startup has to be very precisely structured if you want to extend the time users spend on a website for your startup. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your startup!
Web composer for your startup also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your startup, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your startup. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Abitibi-Témiscamingue, for your NPO in Joliette, for your transportation company in Thetford Mines, for your hockey league in Saint-Hubert, for your hotel in Pointe-Claire, for your restaurant in Plateau-Mont-Royal, for your business in Ottawa, for your company in Anjou, for your SME in Saint-Léonard, for your car dealership in Winnipeg, for your startup in Rimouski, for your small town in La Prairie, for your store in Saguenay, for your shop in Dorval, for your thrift shop in Sept-Îles, for your shoe store in Boucherville, for your clothing store in Edmonton, for your electronics store in Halifax, for your robotics store in Lévis, for your eyewear store in Charlottetown, for your furniture store in Saint-Jean-sur-Richelieu, for your construction company in Côte-Nord, for your hostel in NDG, for your lodging in Chambly, for your camping in Laval, for your outfitter in Lachine, for your printing house in Montmagny, for your financial service company in Whitehorse, for your organization in Calgary, for your nonprofit organization in Lachine, for your non profit organization in Sainte-Marie-de-Beauce, for your small business in Côte-des-Neiges, for your insurance broker in Halifax, for your human ressources in Plateau-Mont-Royal, for your non profit in Scott, for your HR in Canada, for your warehouse in Kirkland, for your bed and breakfast in Côte-Nord, for your spa in Mont-Tremblant, for your brewery in Kirkland, for your city in Brossard, for your town in Laval, for your microbrewery in Ottawa, for your association in Montreal, for your tourism association in Saint-Léonard, for your regional tourism association in Notre-Dame-des-Pins, for your RTA in Shawinigan, for your pub in Black Lake, for your bistro in Saint-Eustache, for your salon in Saint-Hyacinthe, for your hairdressing salon in Saint-Georges, for your beauty salon in Baie-Comeau, for your plumbing company in Canada, for your sugar shack in Charlottetown, for your agency in Toronto, for your recruitment company in Fredericton, for your headhunting company in East-Broughton, for your Clinic in Quebec
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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