Web composer for your SME in Saint-Jean-sur-Richelieu for optimal Web content

A Web writer isn't just someone who writes well. Web composer for your SME in Saint-Jean-sur-Richelieu is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME in Saint-Jean-sur-Richelieu and its user. Users want an optimal experience and a site that meets their specific needs

The goal of Web composer is to improve your website's SEO efficiency for your SME in Saint-Jean-sur-Richelieu, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.

SEO writing for your SME in Saint-Jean-sur-Richelieu.

First and foremost, Web composer for your SME in Saint-Jean-sur-Richelieu aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME in Saint-Jean-sur-Richelieu just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:

• Social: level of education, psychoaffective proximity linked to the target reader's needs
• Space and time: target reader's geolocalization, current events
• Semantics: relevant, quality content for your SME in Saint-Jean-sur-Richelieu
• Lexical: definition and appropriate use of the keywords and semantic field linked to the topic for your SME in Saint-Jean-sur-Richelieu

A good Web writer will create quality content for your SME in Saint-Jean-sur-Richelieu that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read

Reading behaviour

Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.

A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:

Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)

There is therefore a hierarchy to apply to a website's textual content for your SME in Saint-Jean-sur-Richelieu, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME in Saint-Jean-sur-Richelieu.

An effective structure

Web content for your SME in Saint-Jean-sur-Richelieu has to be very precisely structured if you want to extend the time users spend on a website for your SME in Saint-Jean-sur-Richelieu. This is done by applying the inverted pyramid model:

• The title is short, is directly aimed at the target audience and is written with referencing in mind for your SME in Saint-Jean-sur-Richelieu
• The lead summarizes the text, but in a way that grabs the reader in Saint-Jean-sur-Richelieu and makes them want to read more
• The first paragraph answers the 5 Ws (who, what, when, where, why) and already provides the reader in Saint-Jean-sur-Richelieu with the important information
• The second paragraph answers “How much?” and “Why?” if necessary
• The following paragraphs cover the subject in greater detail, providing additional information for more tenacious readers

If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME in Saint-Jean-sur-Richelieu!

Web composer for your SME in Saint-Jean-sur-Richelieu also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).

Interaction: a participative experience for your SME in Saint-Jean-sur-Richelieu

To optimize the user experience for your SME in Saint-Jean-sur-Richelieu, it is also important to invite them to participate. Certain key elements can be inserted, such as:

• Call to actions (CTA) buttons: “Subscribe,” “Contact us,” “Call,” “Buy,” “Add to cart,” etc
• Sharing icons for social media (Facebook, Instagram, Pinterest, Twitter, etc.)
• A comment section
• Video to go along with the text
• Hyperlinks to additional external resources (partners)
• And more

All of these elements facilitate, humanize and dynamize the user experience for your SME in Saint-Jean-sur-Richelieu. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.

A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Eastern Townships, for your NPO in Saint-Eustache, for your transportation company in East-Broughton, for your hockey league in the South Shore, for your hotel in Quebec City, for your restaurant in Drummondville, for your business in Saint-Hyacinthe, for your company in Joliette, for your SME in Plateau-Mont-Royal, for your car dealership in La Tuque, for your startup in Plessisville, for your small town in Whitehorse, for your store in Terrebonne, for your shop in Mirabel, for your thrift shop in Côte-Nord, for your shoe store in Repentigny, for your clothing store in Chicoutimi, for your electronics store in Plessisville, for your robotics store in Mont-Tremblant, for your eyewear store in Sainte-Marie-de-Beauce, for your furniture store in Edmonton, for your construction company in Baie-Comeau, for your hostel in Boisbriand, for your lodging in Napierville, for your camping in Pointe-Claire, for your outfitter in the South Shore, for your printing house in Sorel-Tracy, for your financial service company in Quebec, for your organization in Sainte-Thérèse, for your nonprofit organization in Pointe-Claire, for your non profit organization in Candiac, for your small business in Victoriaville, for your insurance broker in Scott, for your human ressources in Calgary, for your non profit in Chaudière-Appalaches, for your HR in Pierrefonds, for your warehouse in Lanaudière, for your bed and breakfast in Lachine, for your spa in Toronto, for your brewery in Laval, for your city in Saint-Laurent, for your town in Lasalle, for your microbrewery in Estrie, for your association in Magog, for your tourism association in Saint-Hyacinthe, for your regional tourism association in Magog, for your RTA in Pointe-Claire, for your pub in Lachine, for your bistro in Nuns' Island, for your salon in Yellowknife, for your hairdressing salon in Saint-Jean-sur-Richelieu, for your beauty salon in Bromont, for your plumbing company in Pointe-Claire, for your sugar shack in Trois-Rivières, for your agency in Sherbrooke, for your recruitment company in Saint-Eustache, for your headhunting company in Vancouver, for your Clinic in Sept-Îles

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