Web composer for your SME is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your SME combines writing skills with a deep understanding of digital requirements, SEO for your SME, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME.
Here are the requirements to follow for Web composer for your SME:
A Web writer isn't just someone who writes well. Web composer for your SME is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your SME, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your SME aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME.
Web content for your SME has to be very precisely structured if you want to extend the time users spend on a website for your SME. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME!
Web composer for your SME also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Boucherville, for your NPO in Rimouski, for your transportation company in Tremblant, for your hockey league in Boisbriand, for your hotel in Charlottetown, for your restaurant in Bromont, for your business in Hochelaga-Maisonneuve, for your company in Montérégie, for your SME in Halifax, for your car dealership in Tremblant, for your startup in Beauceville, for your small town in Granby, for your store in Saint-Hyacinthe, for your shop in Winnipeg, for your thrift shop in Iqaluit, for your shoe store in the Laurentians, for your clothing store in East-Broughton, for your electronics store in Yellowknife, for your robotics store in Saint-Hubert, for your eyewear store in La Prairie, for your furniture store in La Prairie, for your construction company in the Laurentians, for your hostel in Thetford Mines, for your lodging in Montérégie, for your camping in Gaspé, for your outfitter in Pierrefonds, for your printing house in the Eastern Townships, for your financial service company in Chicoutimi, for your organization in Napierville, for your nonprofit organization in Quebec City, for your non profit organization in Saint-Hubert, for your small business in Nuns' Island, for your insurance broker in the Eastern Townships, for your human ressources in Mauricie, for your non profit in the South Shore, for your HR in Pointe-Claire, for your warehouse in Joliette, for your bed and breakfast in Kirkland, for your spa in Nuns' Island, for your brewery in Hochelaga-Maisonneuve, for your city in Bas-Saint-Laurent, for your town in Anjou, for your microbrewery in Bas-Saint-Laurent, for your association in Boucherville, for your tourism association in Winnipeg, for your regional tourism association in Chaudière-Appalaches, for your RTA in Plessisville, for your pub in Saint-Eustache, for your bistro in Anjou, for your salon in Montreal, for your hairdressing salon in Chateauguay, for your beauty salon in Chateauguay, for your plumbing company in Lasalle, for your sugar shack in Plessisville, for your agency in Brossard, for your recruitment company in Pointe-Claire, for your headhunting company in Lévis, for your Clinic in Mascouche
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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