Web composer for your SME is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your SME combines writing skills with a deep understanding of digital requirements, SEO for your SME, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME.
Here are the requirements to follow for Web composer for your SME:
A Web writer isn't just someone who writes well. Web composer for your SME is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your SME, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your SME aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your SME that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME.
Web content for your SME has to be very precisely structured if you want to extend the time users spend on a website for your SME. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME!
Web composer for your SME also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your SME, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your SME. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Joliette, for your NPO in Sherbrooke, for your transportation company in Tremblant, for your hockey league in Verdun, for your hotel in Abitibi-Témiscamingue, for your restaurant in Drummondville, for your business in Kirkland, for your company in Longueuil, for your SME in Brossard, for your car dealership in Charlottetown, for your startup in Terrebonne, for your small town in Chambly, for your store in Saint-Laurent, for your shop in Beauceville, for your thrift shop in Granby, for your shoe store in Mont-Tremblant, for your clothing store in Shawinigan, for your electronics store in Napierville, for your robotics store in Charlottetown, for your eyewear store in Notre-Dame-des-Pins, for your furniture store in Mont-Tremblant, for your construction company in Saguenay-Lac-Saint-Jean, for your hostel in Saint-Léonard, for your lodging in Boisbriand, for your camping in Rivière-du-Loup, for your outfitter in Beauceville, for your printing house in Saint-Eustache, for your financial service company in Toronto, for your organization in Joliette, for your nonprofit organization in Gatineau, for your non profit organization in Candiac, for your small business in Saint-Eustache, for your insurance broker in Saint-Joseph-de-Beauce, for your human ressources in Beauport, for your non profit in East-Broughton, for your HR in Trois-Rivières, for your warehouse in Rosemont, for your bed and breakfast in the South Shore, for your spa in Nord-du-Québec, for your brewery in Boisbriand, for your city in La Tuque, for your town in Fredericton, for your microbrewery in Mascouche, for your association in Iqaluit, for your tourism association in Chicoutimi, for your regional tourism association in Trois-Pistoles, for your RTA in Victoriaville, for your pub in Pierrefonds, for your bistro in Lac-Saint-Jean, for your salon in Lasalle, for your hairdressing salon in Sept-Îles, for your beauty salon in the South Shore, for your plumbing company in Bromont, for your sugar shack in Gatineau, for your agency in Trois-Rivières, for your recruitment company in Hochelaga-Maisonneuve, for your headhunting company in North Montreal, for your Clinic in Terrebonne
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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