Web composer for your SME for optimal Web content
There's no need to publish a novel or rewrite the Bible. Here, it's important to be precise and concise in your writing.
Web composer for your SME is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your SME combines writing skills with a deep understanding of digital requirements, SEO for your SME, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your SME.
Here are the requirements to follow for Web composer for your SME:
- Know the audience for your SME;
- Understand business and marketing goals for your SME;
- Optimize content for SEO for your SME;
- Adapt writing for your SME to the digital medium;
- Create engaging and relevant content for your SME;
- Adhere to standards and best practices.
A Web writer isn't just someone who writes well. Web composer for your SME is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your SME and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your SME, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
SEO writing for your SME.
First and foremost, Web composer for your SME aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your SME just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
- Social: level of education, psychoaffective proximity linked to the target reader's needs
- Space and time: target reader's geolocalization, current events
- Semantics: relevant, quality content for your SME
- Lexical: definition and appropriate use of the keywords and semantic field linked to the topic for your SME
A good Web writer will create quality content for your SME that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Reading behaviour
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your SME, to help users find the information they want and then continue reading. That is the Web writer's main objective for your SME.
An effective structure
Web content for your SME has to be very precisely structured if you want to extend the time users spend on a website for your SME. This is done by applying the inverted pyramid model:
- The title is short, is directly aimed at the target audience and is written with referencing in mind for your SME
- The lead summarizes the text, but in a way that grabs the reader and makes them want to read more
- The first paragraph answers the 5 Ws (who, what, when, where, why) and already provides the reader with the important information
- The second paragraph answers “How much?” and “Why?” if necessary
- The following paragraphs cover the subject in greater detail, providing additional information for more tenacious readers
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your SME!
Web composer for your SME also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
Interaction: a participative experience for your SME
To optimize the user experience for your SME, it is also important to invite them to participate. Certain key elements can be inserted, such as:
- Call to actions (CTA) buttons: “Subscribe,” “Contact us,” “Call,” “Buy,” “Add to cart,” etc
- Sharing icons for social media (Facebook, Instagram, Pinterest, Twitter, etc.)
- A comment section
- Video to go along with the text
- Hyperlinks to additional external resources (partners)
- And more
All of these elements facilitate, humanize and dynamize the user experience for your SME. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Longueuil, for your NPO in Black Lake, for your transportation company in Charlottetown, for your hockey league in Anjou, for your hotel in Rivière-du-Loup, for your restaurant in Anjou, for your business in Saguenay-Lac-Saint-Jean, for your company in Notre-Dame-des-Pins, for your SME in Outaouais, for your car dealership in Beauport, for your startup in Mauricie, for your small town in Trois-Rivières, for your store in Pierrefonds, for your shop in Pierrefonds, for your thrift shop in Princeville, for your shoe store in Edmonton, for your clothing store in Plessisville, for your electronics store in Bas-Saint-Laurent, for your robotics store in Trois-Pistoles, for your eyewear store in Ottawa, for your furniture store in the South Shore, for your construction company in Gaspé, for your hostel in Longueuil, for your lodging in Anjou, for your camping in Tremblant, for your outfitter in Fredericton, for your printing house in Saint-Eustache, for your financial service company in Scott, for your organization in Terrebonne, for your nonprofit organization in Toronto, for your non profit organization in Montreal, for your small business in Côte-des-Neiges, for your insurance broker in Beauceville, for your human ressources in Gaspésie, for your non profit in Baie-Comeau, for your HR in Gaspé, for your warehouse in Laval, for your bed and breakfast in Iqaluit, for your spa in Kirkland, for your brewery in Beauceville, for your city in Lévis, for your town in Sorel-Tracy, for your microbrewery in Charlottetown, for your association in Granby, for your tourism association in Côte-des-Neiges, for your regional tourism association in Saguenay, for your RTA in Sainte-Marie-de-Beauce, for your pub in Victoriaville, for your bistro in Sherbrooke, for your salon in Lévis, for your hairdressing salon in Saguenay, for your beauty salon in North Montreal, for your plumbing company in Iqaluit, for your sugar shack in Côte-des-Neiges, for your agency in Shawinigan, for your recruitment company in Chambly, for your headhunting company in East-Broughton, for your Clinic in Repentigny
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G6G 1J4
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418 335-0804
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info@numerique.ca
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