Web composer for your small business in the South Shore is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business in the South Shore combines writing skills with a deep understanding of digital requirements, SEO for your small business in the South Shore, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in the South Shore.
Here are the requirements to follow for Web composer for your small business in the South Shore:
A Web writer isn't just someone who writes well. Web composer for your small business in the South Shore is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in the South Shore and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your small business in the South Shore, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your small business in the South Shore aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in the South Shore just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in the South Shore that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in the South Shore, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in the South Shore.
Web content for your small business in the South Shore has to be very precisely structured if you want to extend the time users spend on a website for your small business in the South Shore. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in the South Shore!
Web composer for your small business in the South Shore also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in the South Shore, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in the South Shore. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Mirabel, for your NPO in Iqaluit, for your transportation company in Pierrefonds, for your hockey league in Saint-Laurent, for your hotel in Bas-Saint-Laurent, for your restaurant in Nord-du-Québec, for your business in La Prairie, for your company in Victoriaville, for your SME in Charlottetown, for your car dealership in Canada, for your startup in Côte-Nord, for your small town in Joliette, for your store in Kirkland, for your shop in North Montreal, for your thrift shop in Magog, for your shoe store in Rosemont, for your clothing store in Granby, for your electronics store in Iqaluit, for your robotics store in Iqaluit, for your eyewear store in Bas-Saint-Laurent, for your furniture store in Halifax, for your construction company in Bromont, for your hostel in Terrebonne, for your lodging in Princeville, for your camping in Estrie, for your outfitter in Victoriaville, for your printing house in Dorval, for your financial service company in Hochelaga-Maisonneuve, for your organization in Nuns' Island, for your nonprofit organization in Bas-Saint-Laurent, for your non profit organization in Chandler, for your small business in Saint-Hubert, for your insurance broker in Winnipeg, for your human ressources in North Montreal, for your non profit in La Tuque, for your HR in Gaspésie, for your warehouse in Côte-des-Neiges, for your bed and breakfast in Chicoutimi, for your spa in Mascouche, for your brewery in Plateau-Mont-Royal, for your city in Pierrefonds, for your town in the South Shore, for your microbrewery in Centre-du-Québec, for your association in the Eastern Townships, for your tourism association in Sherbrooke, for your regional tourism association in Winnipeg, for your RTA in Saint-Georges, for your pub in Regina, for your bistro in Boisbriand, for your salon in Gatineau, for your hairdressing salon in Winnipeg, for your beauty salon in Saguenay, for your plumbing company in Yellowknife, for your sugar shack in Canada, for your agency in Rivière-du-Loup, for your recruitment company in Côte-des-Neiges, for your headhunting company in Saint-Jérôme, for your Clinic in Mirabel
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe