Web composer for your small business in Saint-Jérôme is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business in Saint-Jérôme combines writing skills with a deep understanding of digital requirements, SEO for your small business in Saint-Jérôme, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Saint-Jérôme.
Here are the requirements to follow for Web composer for your small business in Saint-Jérôme:
A Web writer isn't just someone who writes well. Web composer for your small business in Saint-Jérôme is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Saint-Jérôme and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your small business in Saint-Jérôme, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your small business in Saint-Jérôme aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Saint-Jérôme just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Saint-Jérôme that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Saint-Jérôme, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Saint-Jérôme.
Web content for your small business in Saint-Jérôme has to be very precisely structured if you want to extend the time users spend on a website for your small business in Saint-Jérôme. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Saint-Jérôme!
Web composer for your small business in Saint-Jérôme also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Saint-Jérôme, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Saint-Jérôme. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Drummondville, for your NPO in Hochelaga-Maisonneuve, for your transportation company in Ottawa, for your hockey league in Rosemont, for your hotel in Chicoutimi, for your restaurant in Saint-Laurent, for your business in Boucherville, for your company in Boucherville, for your SME in Toronto, for your car dealership in Québec Maritime, for your startup in Ottawa, for your small town in Vallée-Jonction, for your store in Saint-Georges, for your shop in Joliette, for your thrift shop in Yellowknife, for your shoe store in Beauceville, for your clothing store in Beauceville, for your electronics store in Chaudière-Appalaches, for your robotics store in Shawinigan, for your eyewear store in Saint-Eustache, for your furniture store in Kirkland, for your construction company in Charlottetown, for your hostel in the Eastern Townships, for your lodging in North Montreal, for your camping in Joliette, for your outfitter in Centre-du-Québec, for your printing house in Montreal, for your financial service company in North Montreal, for your organization in Beauport, for your nonprofit organization in Scott, for your non profit organization in Gaspésie, for your small business in Saint-Eustache, for your insurance broker in Saint-Léonard, for your human ressources in the Eastern Townships, for your non profit in Candiac, for your HR in Sainte-Thérèse, for your warehouse in Dorval, for your bed and breakfast in Pointe-Claire, for your spa in Lachine, for your brewery in Sainte-Marie-de-Beauce, for your city in La Prairie, for your town in Beauport, for your microbrewery in Saint-Laurent, for your association in Fredericton, for your tourism association in Longueuil, for your regional tourism association in Toronto, for your RTA in Plateau-Mont-Royal, for your pub in Calgary, for your bistro in Terrebonne, for your salon in Chicoutimi, for your hairdressing salon in Victoriaville, for your beauty salon in Quebec, for your plumbing company in Saint-Jérôme, for your sugar shack in La Tuque, for your agency in Chambly, for your recruitment company in Saint-Hubert, for your headhunting company in Abitibi-Témiscamingue, for your Clinic in Outaouais
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe