Web composer for your small business in Quebec City is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business in Quebec City combines writing skills with a deep understanding of digital requirements, SEO for your small business in Quebec City, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Quebec City.
Here are the requirements to follow for Web composer for your small business in Quebec City:
A Web writer isn't just someone who writes well. Web composer for your small business in Quebec City is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Quebec City and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your small business in Quebec City, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your small business in Quebec City aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Quebec City just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Quebec City that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Quebec City, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Quebec City.
Web content for your small business in Quebec City has to be very precisely structured if you want to extend the time users spend on a website for your small business in Quebec City. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Quebec City!
Web composer for your small business in Quebec City also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Quebec City, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Quebec City. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Thetford Mines, for your NPO in Magog, for your transportation company in Shawinigan, for your hockey league in Saguenay-Lac-Saint-Jean, for your hotel in Toronto, for your restaurant in Napierville, for your business in Bromont, for your company in Saint-Joseph-de-Beauce, for your SME in Lanaudière, for your car dealership in Anjou, for your startup in Centre-du-Québec, for your small town in Dorval, for your store in Thetford Mines, for your shop in Estrie, for your thrift shop in Laval, for your shoe store in Victoriaville, for your clothing store in Shawinigan, for your electronics store in Rosemont, for your robotics store in Dorval, for your eyewear store in Gatineau, for your furniture store in Calgary, for your construction company in Nord-du-Québec, for your hostel in Brossard, for your lodging in Granby, for your camping in Black Lake, for your outfitter in Tremblant, for your printing house in Montmagny, for your financial service company in the Eastern Townships, for your organization in Boucherville, for your nonprofit organization in Sept-Îles, for your non profit organization in Saint-Georges, for your small business in Estrie, for your insurance broker in Estrie, for your human ressources in Terrebonne, for your non profit in Laval, for your HR in Quebec City, for your warehouse in Mauricie, for your bed and breakfast in Saint-Laurent, for your spa in Baie-Comeau, for your brewery in Tremblant, for your city in Magog, for your town in Sorel-Tracy, for your microbrewery in Gatineau, for your association in Sorel-Tracy, for your tourism association in Calgary, for your regional tourism association in Montmagny, for your RTA in Gaspésie, for your pub in La Prairie, for your bistro in Rimouski, for your salon in Victoriaville, for your hairdressing salon in Sainte-Thérèse, for your beauty salon in Lachine, for your plumbing company in Rivière-du-Loup, for your sugar shack in Regina, for your agency in Scott, for your recruitment company in Hochelaga-Maisonneuve, for your headhunting company in Mont-Tremblant, for your Clinic in La Tuque
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe