Web composer for your small business in Quebec is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business in Quebec combines writing skills with a deep understanding of digital requirements, SEO for your small business in Quebec, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Quebec.
Here are the requirements to follow for Web composer for your small business in Quebec:
A Web writer isn't just someone who writes well. Web composer for your small business in Quebec is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Quebec and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your small business in Quebec, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your small business in Quebec aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Quebec just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Quebec that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Quebec, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Quebec.
Web content for your small business in Quebec has to be very precisely structured if you want to extend the time users spend on a website for your small business in Quebec. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Quebec!
Web composer for your small business in Quebec also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Quebec, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Quebec. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Quebec City, for your NPO in Yellowknife, for your transportation company in Boisbriand, for your hockey league in Verdun, for your hotel in Granby, for your restaurant in Napierville, for your business in Saguenay-Lac-Saint-Jean, for your company in Granby, for your SME in NDG, for your car dealership in Montreal, for your startup in Saint-Hyacinthe, for your small town in Chaudière-Appalaches, for your store in Lasalle, for your shop in Regina, for your thrift shop in Vallée-Jonction, for your shoe store in Thetford Mines, for your clothing store in Chicoutimi, for your electronics store in Rosemont, for your robotics store in Kirkland, for your eyewear store in Montmagny, for your furniture store in Drummondville, for your construction company in Canada, for your hostel in Dorval, for your lodging in Magog, for your camping in Côte-Nord, for your outfitter in Drummondville, for your printing house in Verdun, for your financial service company in Edmonton, for your organization in Repentigny, for your nonprofit organization in Lasalle, for your non profit organization in Estrie, for your small business in Edmonton, for your insurance broker in Lasalle, for your human ressources in Centre-du-Québec, for your non profit in Chateauguay, for your HR in Vancouver, for your warehouse in Rimouski, for your bed and breakfast in Saint-Hyacinthe, for your spa in Robertsonville, for your brewery in Canada, for your city in Brossard, for your town in Candiac, for your microbrewery in Saguenay-Lac-Saint-Jean, for your association in Gatineau, for your tourism association in Mauricie, for your regional tourism association in Granby, for your RTA in Mauricie, for your pub in Notre-Dame-des-Pins, for your bistro in Quebec, for your salon in Abitibi-Témiscamingue, for your hairdressing salon in Abitibi-Témiscamingue, for your beauty salon in Iqaluit, for your plumbing company in Vancouver, for your sugar shack in Lachenaie, for your agency in Victoriaville, for your recruitment company in Chateauguay, for your headhunting company in Gaspé, for your Clinic in Chicoutimi
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe