Web composer for your small business in Montreal is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business in Montreal combines writing skills with a deep understanding of digital requirements, SEO for your small business in Montreal, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Montreal.
Here are the requirements to follow for Web composer for your small business in Montreal:
A Web writer isn't just someone who writes well. Web composer for your small business in Montreal is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Montreal and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your small business in Montreal, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your small business in Montreal aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Montreal just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Montreal that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Montreal, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Montreal.
Web content for your small business in Montreal has to be very precisely structured if you want to extend the time users spend on a website for your small business in Montreal. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Montreal!
Web composer for your small business in Montreal also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Montreal, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Montreal. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Chateauguay, for your NPO in Gaspésie, for your transportation company in Whitehorse, for your hockey league in Terrebonne, for your hotel in Pointe-Claire, for your restaurant in Pointe-Claire, for your business in Mirabel, for your company in Joliette, for your SME in Drummondville, for your car dealership in Centre-du-Québec, for your startup in Brossard, for your small town in Sherbrooke, for your store in Scott, for your shop in Saint-Laurent, for your thrift shop in Anjou, for your shoe store in Lévis, for your clothing store in Granby, for your electronics store in Rosemont, for your robotics store in Saint-Hyacinthe, for your eyewear store in Drummondville, for your furniture store in Halifax, for your construction company in Saint-Hubert, for your hostel in Lanaudière, for your lodging in Montmagny, for your camping in Terrebonne, for your outfitter in Saint-Laurent, for your printing house in North Montreal, for your financial service company in Rimouski, for your organization in Granby, for your nonprofit organization in Nuns' Island, for your non profit organization in Verdun, for your small business in Sorel-Tracy, for your insurance broker in Ottawa, for your human ressources in Chandler, for your non profit in Saint-Joseph-de-Beauce, for your HR in Beauport, for your warehouse in Candiac, for your bed and breakfast in Robertsonville, for your spa in Nord-du-Québec, for your brewery in Calgary, for your city in Chateauguay, for your town in Terrebonne, for your microbrewery in Lac-Saint-Jean, for your association in Beauport, for your tourism association in Mont-Tremblant, for your regional tourism association in Granby, for your RTA in Repentigny, for your pub in Scott, for your bistro in Sept-Îles, for your salon in Granby, for your hairdressing salon in Robertsonville, for your beauty salon in Quebec, for your plumbing company in Nuns' Island, for your sugar shack in Sorel-Tracy, for your agency in Bas-Saint-Laurent, for your recruitment company in Saint-Jérôme, for your headhunting company in Repentigny, for your Clinic in Anjou
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe