Web composer for your small business in Gatineau is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business in Gatineau combines writing skills with a deep understanding of digital requirements, SEO for your small business in Gatineau, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Gatineau.
Here are the requirements to follow for Web composer for your small business in Gatineau:
A Web writer isn't just someone who writes well. Web composer for your small business in Gatineau is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Gatineau and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your small business in Gatineau, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your small business in Gatineau aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Gatineau just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Gatineau that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Gatineau, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Gatineau.
Web content for your small business in Gatineau has to be very precisely structured if you want to extend the time users spend on a website for your small business in Gatineau. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Gatineau!
Web composer for your small business in Gatineau also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Gatineau, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Gatineau. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Laval, for your NPO in Saint-Léonard, for your transportation company in Saint-Eustache, for your hockey league in Vancouver, for your hotel in the Laurentians, for your restaurant in Rimouski, for your business in Chicoutimi, for your company in Rivière-du-Loup, for your SME in the Laurentians, for your car dealership in Hochelaga-Maisonneuve, for your startup in Granby, for your small town in Québec Maritime, for your store in Baie-Comeau, for your shop in Saguenay-Lac-Saint-Jean, for your thrift shop in Saguenay-Lac-Saint-Jean, for your shoe store in Lévis, for your clothing store in Vancouver, for your electronics store in Brossard, for your robotics store in Gaspé, for your eyewear store in Shawinigan, for your furniture store in Sorel-Tracy, for your construction company in Saint-Jérôme, for your hostel in Saint-Eustache, for your lodging in the Laurentians, for your camping in the South Shore, for your outfitter in Chandler, for your printing house in Black Lake, for your financial service company in Sept-Îles, for your organization in Regina, for your nonprofit organization in Rosemont, for your non profit organization in Thetford Mines, for your small business in Saint-Laurent, for your insurance broker in Dorval, for your human ressources in Plateau-Mont-Royal, for your non profit in Nuns' Island, for your HR in Quebec, for your warehouse in Saint-Jérôme, for your bed and breakfast in Chicoutimi, for your spa in Brossard, for your brewery in Yellowknife, for your city in Kirkland, for your town in Lachenaie, for your microbrewery in Lévis, for your association in Rosemont, for your tourism association in Quebec, for your regional tourism association in Mont-Tremblant, for your RTA in Quebec City, for your pub in Drummondville, for your bistro in Montérégie, for your salon in Magog, for your hairdressing salon in Côte-des-Neiges, for your beauty salon in Outaouais, for your plumbing company in Candiac, for your sugar shack in Pointe-Claire, for your agency in Robertsonville, for your recruitment company in Kirkland, for your headhunting company in Baie-Comeau, for your Clinic in Beauceville
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe