Web composer for your small business in Edmonton is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business in Edmonton combines writing skills with a deep understanding of digital requirements, SEO for your small business in Edmonton, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business in Edmonton.
Here are the requirements to follow for Web composer for your small business in Edmonton:
A Web writer isn't just someone who writes well. Web composer for your small business in Edmonton is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business in Edmonton and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your small business in Edmonton, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your small business in Edmonton aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business in Edmonton just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business in Edmonton that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business in Edmonton, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business in Edmonton.
Web content for your small business in Edmonton has to be very precisely structured if you want to extend the time users spend on a website for your small business in Edmonton. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business in Edmonton!
Web composer for your small business in Edmonton also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business in Edmonton, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business in Edmonton. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sorel-Tracy, for your NPO in Yellowknife, for your transportation company in Rivière-du-Loup, for your hockey league in Lachine, for your hotel in Saint-Hubert, for your restaurant in North Montreal, for your business in Ottawa, for your company in East-Broughton, for your SME in Calgary, for your car dealership in Sept-Îles, for your startup in Centre-du-Québec, for your small town in Gatineau, for your store in Tremblant, for your shop in Yellowknife, for your thrift shop in Chicoutimi, for your shoe store in East-Broughton, for your clothing store in Outaouais, for your electronics store in Brossard, for your robotics store in Lac-Saint-Jean, for your eyewear store in Longueuil, for your furniture store in Tremblant, for your construction company in Mirabel, for your hostel in Abitibi-Témiscamingue, for your lodging in Saguenay-Lac-Saint-Jean, for your camping in Chicoutimi, for your outfitter in Iqaluit, for your printing house in the Eastern Townships, for your financial service company in Dorval, for your organization in Calgary, for your nonprofit organization in Saint-Jérôme, for your non profit organization in Pointe-Claire, for your small business in Mascouche, for your insurance broker in Dorval, for your human ressources in Mirabel, for your non profit in Lévis, for your HR in Pointe-Claire, for your warehouse in Plateau-Mont-Royal, for your bed and breakfast in Dorval, for your spa in Lanaudière, for your brewery in Candiac, for your city in Princeville, for your town in Saint-Hubert, for your microbrewery in Brossard, for your association in Charlottetown, for your tourism association in Gaspésie, for your regional tourism association in Rosemont, for your RTA in Mauricie, for your pub in Winnipeg, for your bistro in Winnipeg, for your salon in Beauport, for your hairdressing salon in Longueuil, for your beauty salon in Mauricie, for your plumbing company in the Laurentians, for your sugar shack in Sainte-Thérèse, for your agency in Chandler, for your recruitment company in Dorval, for your headhunting company in Ottawa, for your Clinic in Granby
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe