Web composer for your small business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business combines writing skills with a deep understanding of digital requirements, SEO for your small business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business.
Here are the requirements to follow for Web composer for your small business:
A Web writer isn't just someone who writes well. Web composer for your small business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your small business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your small business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business.
Web content for your small business has to be very precisely structured if you want to extend the time users spend on a website for your small business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business!
Web composer for your small business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Sherbrooke, for your NPO in Saint-Georges, for your transportation company in Lac-Saint-Jean, for your hockey league in Hochelaga-Maisonneuve, for your hotel in Notre-Dame-des-Pins, for your restaurant in Lachine, for your business in the South Shore, for your company in Boucherville, for your SME in Canada, for your car dealership in Regina, for your startup in Toronto, for your small town in Pointe-Claire, for your store in Lachenaie, for your shop in Côte-Nord, for your thrift shop in Centre-du-Québec, for your shoe store in Shawinigan, for your clothing store in Rimouski, for your electronics store in Saint-Jérôme, for your robotics store in Saint-Laurent, for your eyewear store in Princeville, for your furniture store in Calgary, for your construction company in Calgary, for your hostel in Verdun, for your lodging in Nuns' Island, for your camping in Tremblant, for your outfitter in Pointe-Claire, for your printing house in Saint-Hyacinthe, for your financial service company in Lanaudière, for your organization in Robertsonville, for your nonprofit organization in Outaouais, for your non profit organization in Bas-Saint-Laurent, for your small business in Rivière-du-Loup, for your insurance broker in Rosemont, for your human ressources in Pierrefonds, for your non profit in Longueuil, for your HR in Candiac, for your warehouse in the South Shore, for your bed and breakfast in Tremblant, for your spa in Lévis, for your brewery in Longueuil, for your city in Beauceville, for your town in Lasalle, for your microbrewery in the Laurentians, for your association in Yellowknife, for your tourism association in Edmonton, for your regional tourism association in Candiac, for your RTA in Calgary, for your pub in Tremblant, for your bistro in Mont-Tremblant, for your salon in Montreal, for your hairdressing salon in Outaouais, for your beauty salon in Centre-du-Québec, for your plumbing company in Saguenay-Lac-Saint-Jean, for your sugar shack in Bas-Saint-Laurent, for your agency in Sherbrooke, for your recruitment company in Calgary, for your headhunting company in the Laurentians, for your Clinic in Robertsonville
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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