Web composer for your small business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business combines writing skills with a deep understanding of digital requirements, SEO for your small business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business.
Here are the requirements to follow for Web composer for your small business:
A Web writer isn't just someone who writes well. Web composer for your small business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your small business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your small business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business.
Web content for your small business has to be very precisely structured if you want to extend the time users spend on a website for your small business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business!
Web composer for your small business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Ottawa, for your NPO in Canada, for your transportation company in Saguenay-Lac-Saint-Jean, for your hockey league in Montérégie, for your hotel in Joliette, for your restaurant in Mascouche, for your business in Saint-Léonard, for your company in Montérégie, for your SME in Mascouche, for your car dealership in Charlottetown, for your startup in Bas-Saint-Laurent, for your small town in Laval, for your store in Vancouver, for your shop in Longueuil, for your thrift shop in Sainte-Marie-de-Beauce, for your shoe store in Chandler, for your clothing store in Trois-Pistoles, for your electronics store in Saint-Jérôme, for your robotics store in Bromont, for your eyewear store in North Montreal, for your furniture store in Saguenay, for your construction company in Sept-Îles, for your hostel in Mont-Tremblant, for your lodging in Saint-Léonard, for your camping in Vancouver, for your outfitter in Kirkland, for your printing house in Lasalle, for your financial service company in Montérégie, for your organization in Thetford Mines, for your nonprofit organization in Terrebonne, for your non profit organization in Sherbrooke, for your small business in Baie-Comeau, for your insurance broker in Outaouais, for your human ressources in the Eastern Townships, for your non profit in Yellowknife, for your HR in Saint-Joseph-de-Beauce, for your warehouse in Halifax, for your bed and breakfast in Sept-Îles, for your spa in Lévis, for your brewery in Charlottetown, for your city in Montérégie, for your town in Fredericton, for your microbrewery in Plessisville, for your association in Victoriaville, for your tourism association in NDG, for your regional tourism association in Saguenay-Lac-Saint-Jean, for your RTA in Iqaluit, for your pub in Laval, for your bistro in Boisbriand, for your salon in Rosemont, for your hairdressing salon in Bromont, for your beauty salon in Chicoutimi, for your plumbing company in Toronto, for your sugar shack in Mascouche, for your agency in the South Shore, for your recruitment company in the Magdalen Islands, for your headhunting company in Kirkland, for your Clinic in Gaspésie
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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