Web composer for your small business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your small business combines writing skills with a deep understanding of digital requirements, SEO for your small business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your small business.
Here are the requirements to follow for Web composer for your small business:
A Web writer isn't just someone who writes well. Web composer for your small business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your small business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your small business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your small business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your small business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your small business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your small business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your small business.
Web content for your small business has to be very precisely structured if you want to extend the time users spend on a website for your small business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your small business!
Web composer for your small business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your small business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your small business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in NDG, for your NPO in Princeville, for your transportation company in Joliette, for your hockey league in Iqaluit, for your hotel in Drummondville, for your restaurant in Sorel-Tracy, for your business in the Laurentians, for your company in Lanaudière, for your SME in Centre-du-Québec, for your car dealership in Québec Maritime, for your startup in Plessisville, for your small town in Fredericton, for your store in Trois-Pistoles, for your shop in Sept-Îles, for your thrift shop in Abitibi-Témiscamingue, for your shoe store in Shawinigan, for your clothing store in Verdun, for your electronics store in Lasalle, for your robotics store in Boucherville, for your eyewear store in Longueuil, for your furniture store in Sorel-Tracy, for your construction company in Trois-Pistoles, for your hostel in La Tuque, for your lodging in Côte-des-Neiges, for your camping in Centre-du-Québec, for your outfitter in Plessisville, for your printing house in Chaudière-Appalaches, for your financial service company in Quebec, for your organization in Centre-du-Québec, for your nonprofit organization in Scott, for your non profit organization in Québec Maritime, for your small business in Saint-Hubert, for your insurance broker in Saint-Jean-sur-Richelieu, for your human ressources in Beauport, for your non profit in Joliette, for your HR in Anjou, for your warehouse in Boucherville, for your bed and breakfast in Canada, for your spa in Plessisville, for your brewery in Sainte-Marie-de-Beauce, for your city in La Tuque, for your town in Sept-Îles, for your microbrewery in the South Shore, for your association in Montreal, for your tourism association in Pierrefonds, for your regional tourism association in Longueuil, for your RTA in Sainte-Thérèse, for your pub in NDG, for your bistro in the Laurentians, for your salon in Quebec, for your hairdressing salon in Lanaudière, for your beauty salon in Sainte-Thérèse, for your plumbing company in Gatineau, for your sugar shack in Chateauguay, for your agency in Anjou, for your recruitment company in Saint-Joseph-de-Beauce, for your headhunting company in Beauport, for your Clinic in Anjou
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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