Web composer for your pub is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your pub combines writing skills with a deep understanding of digital requirements, SEO for your pub, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your pub.
Here are the requirements to follow for Web composer for your pub:
A Web writer isn't just someone who writes well. Web composer for your pub is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your pub and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your pub, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your pub aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your pub just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your pub that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your pub, to help users find the information they want and then continue reading. That is the Web writer's main objective for your pub.
Web content for your pub has to be very precisely structured if you want to extend the time users spend on a website for your pub. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your pub!
Web composer for your pub also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your pub, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your pub. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Terrebonne, for your NPO in Halifax, for your transportation company in Repentigny, for your hockey league in Abitibi-Témiscamingue, for your hotel in Beauceville, for your restaurant in Chateauguay, for your business in La Prairie, for your company in Fredericton, for your SME in Plessisville, for your car dealership in Rivière-du-Loup, for your startup in Vancouver, for your small town in Chateauguay, for your store in Mont-Tremblant, for your shop in Victoriaville, for your thrift shop in Saint-Jérôme, for your shoe store in Montreal, for your clothing store in Longueuil, for your electronics store in Canada, for your robotics store in Iqaluit, for your eyewear store in Boisbriand, for your furniture store in Pierrefonds, for your construction company in Bas-Saint-Laurent, for your hostel in Quebec City, for your lodging in Canada, for your camping in Black Lake, for your outfitter in Boucherville, for your printing house in Trois-Rivières, for your financial service company in Saint-Hyacinthe, for your organization in Pointe-Claire, for your nonprofit organization in Kirkland, for your non profit organization in Napierville, for your small business in Verdun, for your insurance broker in Fredericton, for your human ressources in Rivière-du-Loup, for your non profit in Montérégie, for your HR in Estrie, for your warehouse in Sept-Îles, for your bed and breakfast in Saint-Jean-sur-Richelieu, for your spa in Verdun, for your brewery in Quebec City, for your city in Bromont, for your town in Yellowknife, for your microbrewery in La Tuque, for your association in Quebec, for your tourism association in Bas-Saint-Laurent, for your regional tourism association in Montreal, for your RTA in Chateauguay, for your pub in North Montreal, for your bistro in Boucherville, for your salon in the Eastern Townships, for your hairdressing salon in Saint-Jérôme, for your beauty salon in Boucherville, for your plumbing company in Québec Maritime, for your sugar shack in Edmonton, for your agency in Côte-Nord, for your recruitment company in Robertsonville, for your headhunting company in the Laurentians, for your Clinic in Rivière-du-Loup
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe