Web composer for your pub is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your pub combines writing skills with a deep understanding of digital requirements, SEO for your pub, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your pub.
Here are the requirements to follow for Web composer for your pub:
A Web writer isn't just someone who writes well. Web composer for your pub is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your pub and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your pub, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your pub aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your pub just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your pub that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your pub, to help users find the information they want and then continue reading. That is the Web writer's main objective for your pub.
Web content for your pub has to be very precisely structured if you want to extend the time users spend on a website for your pub. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your pub!
Web composer for your pub also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your pub, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your pub. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Charlottetown, for your NPO in Vallée-Jonction, for your transportation company in Nord-du-Québec, for your hockey league in Boisbriand, for your hotel in Beauport, for your restaurant in Sainte-Marie-de-Beauce, for your business in Edmonton, for your company in Beauceville, for your SME in Saint-Joseph-de-Beauce, for your car dealership in Chandler, for your startup in Saint-Léonard, for your small town in Lachenaie, for your store in the Laurentians, for your shop in Yellowknife, for your thrift shop in Québec Maritime, for your shoe store in Lanaudière, for your clothing store in Ottawa, for your electronics store in Chateauguay, for your robotics store in Boucherville, for your eyewear store in Saguenay, for your furniture store in Canada, for your construction company in Saint-Jean-sur-Richelieu, for your hostel in Nord-du-Québec, for your lodging in Outaouais, for your camping in Charlottetown, for your outfitter in Granby, for your printing house in Dorval, for your financial service company in Shawinigan, for your organization in Mauricie, for your nonprofit organization in Robertsonville, for your non profit organization in Pierrefonds, for your small business in Mascouche, for your insurance broker in Québec Maritime, for your human ressources in Whitehorse, for your non profit in Saint-Laurent, for your HR in Terrebonne, for your warehouse in the Eastern Townships, for your bed and breakfast in Repentigny, for your spa in Saint-Eustache, for your brewery in Regina, for your city in Chateauguay, for your town in NDG, for your microbrewery in Verdun, for your association in Mauricie, for your tourism association in La Tuque, for your regional tourism association in Shawinigan, for your RTA in Saint-Léonard, for your pub in Ottawa, for your bistro in Napierville, for your salon in Winnipeg, for your hairdressing salon in Trois-Rivières, for your beauty salon in Edmonton, for your plumbing company in Mauricie, for your sugar shack in Gatineau, for your agency in Mont-Tremblant, for your recruitment company in La Prairie, for your headhunting company in Victoriaville, for your Clinic in Baie-Comeau
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe