Web composer for your organization is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your organization combines writing skills with a deep understanding of digital requirements, SEO for your organization, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization.
Here are the requirements to follow for Web composer for your organization:
A Web writer isn't just someone who writes well. Web composer for your organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization.
Web content for your organization has to be very precisely structured if you want to extend the time users spend on a website for your organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization!
Web composer for your organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Candiac, for your NPO in Pierrefonds, for your transportation company in Iqaluit, for your hockey league in NDG, for your hotel in Trois-Rivières, for your restaurant in La Prairie, for your business in Edmonton, for your company in Gaspésie, for your SME in Gatineau, for your car dealership in Chambly, for your startup in Robertsonville, for your small town in Joliette, for your store in Canada, for your shop in Rivière-du-Loup, for your thrift shop in Chambly, for your shoe store in Bas-Saint-Laurent, for your clothing store in Mirabel, for your electronics store in Estrie, for your robotics store in Mascouche, for your eyewear store in Baie-Comeau, for your furniture store in Scott, for your construction company in Mauricie, for your hostel in Baie-Comeau, for your lodging in Saint-Jean-sur-Richelieu, for your camping in Rivière-du-Loup, for your outfitter in Montreal, for your printing house in Winnipeg, for your financial service company in East-Broughton, for your organization in Quebec, for your nonprofit organization in Chandler, for your non profit organization in Thetford Mines, for your small business in NDG, for your insurance broker in Saint-Hyacinthe, for your human ressources in Saguenay-Lac-Saint-Jean, for your non profit in Ottawa, for your HR in Calgary, for your warehouse in Toronto, for your bed and breakfast in Iqaluit, for your spa in Saint-Hyacinthe, for your brewery in Toronto, for your city in Vancouver, for your town in Saint-Laurent, for your microbrewery in Saint-Jean-sur-Richelieu, for your association in Gaspé, for your tourism association in Côte-Nord, for your regional tourism association in Quebec, for your RTA in Shawinigan, for your pub in Nord-du-Québec, for your bistro in Lasalle, for your salon in Pointe-Claire, for your hairdressing salon in Sherbrooke, for your beauty salon in Lachenaie, for your plumbing company in Montérégie, for your sugar shack in Montérégie, for your agency in Scott, for your recruitment company in Victoriaville, for your headhunting company in Chambly, for your Clinic in Charlottetown
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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