Web composer for your organization is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your organization combines writing skills with a deep understanding of digital requirements, SEO for your organization, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization.
Here are the requirements to follow for Web composer for your organization:
A Web writer isn't just someone who writes well. Web composer for your organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization.
Web content for your organization has to be very precisely structured if you want to extend the time users spend on a website for your organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization!
Web composer for your organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Terrebonne, for your NPO in the Eastern Townships, for your transportation company in Charlottetown, for your hockey league in Chaudière-Appalaches, for your hotel in Plessisville, for your restaurant in Anjou, for your business in Saint-Hubert, for your company in Pointe-Claire, for your SME in Lachenaie, for your car dealership in Pierrefonds, for your startup in Plessisville, for your small town in NDG, for your store in the Eastern Townships, for your shop in Magog, for your thrift shop in Victoriaville, for your shoe store in Centre-du-Québec, for your clothing store in Sorel-Tracy, for your electronics store in Vancouver, for your robotics store in Rimouski, for your eyewear store in Black Lake, for your furniture store in Vancouver, for your construction company in Plateau-Mont-Royal, for your hostel in Saint-Eustache, for your lodging in Outaouais, for your camping in Canada, for your outfitter in Plessisville, for your printing house in Saint-Georges, for your financial service company in La Prairie, for your organization in Trois-Pistoles, for your nonprofit organization in Beauport, for your non profit organization in Yellowknife, for your small business in Boucherville, for your insurance broker in Montmagny, for your human ressources in Saint-Joseph-de-Beauce, for your non profit in Princeville, for your HR in Black Lake, for your warehouse in Centre-du-Québec, for your bed and breakfast in Abitibi-Témiscamingue, for your spa in Boisbriand, for your brewery in Winnipeg, for your city in Québec Maritime, for your town in Vancouver, for your microbrewery in Lasalle, for your association in Victoriaville, for your tourism association in Lachine, for your regional tourism association in Saint-Hyacinthe, for your RTA in Saint-Léonard, for your pub in Hochelaga-Maisonneuve, for your bistro in Nord-du-Québec, for your salon in Hochelaga-Maisonneuve, for your hairdressing salon in Regina, for your beauty salon in Yellowknife, for your plumbing company in Montreal, for your sugar shack in Sainte-Thérèse, for your agency in Longueuil, for your recruitment company in Robertsonville, for your headhunting company in Rosemont, for your Clinic in Calgary
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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