Web composer for your organization is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your organization combines writing skills with a deep understanding of digital requirements, SEO for your organization, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your organization.
Here are the requirements to follow for Web composer for your organization:
A Web writer isn't just someone who writes well. Web composer for your organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your organization.
Web content for your organization has to be very precisely structured if you want to extend the time users spend on a website for your organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your organization!
Web composer for your organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Côte-des-Neiges, for your NPO in Notre-Dame-des-Pins, for your transportation company in Rivière-du-Loup, for your hockey league in Repentigny, for your hotel in Whitehorse, for your restaurant in Iqaluit, for your business in Halifax, for your company in Plessisville, for your SME in Calgary, for your car dealership in Saguenay-Lac-Saint-Jean, for your startup in Brossard, for your small town in Sherbrooke, for your store in Calgary, for your shop in Black Lake, for your thrift shop in Fredericton, for your shoe store in the Laurentians, for your clothing store in Anjou, for your electronics store in Magog, for your robotics store in Beauport, for your eyewear store in Lanaudière, for your furniture store in Granby, for your construction company in Whitehorse, for your hostel in Brossard, for your lodging in Bas-Saint-Laurent, for your camping in Rimouski, for your outfitter in Chambly, for your printing house in Lachine, for your financial service company in Yellowknife, for your organization in Bromont, for your nonprofit organization in Toronto, for your non profit organization in the Eastern Townships, for your small business in Trois-Rivières, for your insurance broker in Quebec, for your human ressources in Plateau-Mont-Royal, for your non profit in Ottawa, for your HR in Magog, for your warehouse in Edmonton, for your bed and breakfast in Trois-Rivières, for your spa in Estrie, for your brewery in Repentigny, for your city in Brossard, for your town in Nuns' Island, for your microbrewery in Hochelaga-Maisonneuve, for your association in Estrie, for your tourism association in Shawinigan, for your regional tourism association in Bromont, for your RTA in Lévis, for your pub in East-Broughton, for your bistro in La Prairie, for your salon in Sorel-Tracy, for your hairdressing salon in Lac-Saint-Jean, for your beauty salon in Saint-Hubert, for your plumbing company in Chicoutimi, for your sugar shack in Centre-du-Québec, for your agency in Notre-Dame-des-Pins, for your recruitment company in Baie-Comeau, for your headhunting company in Longueuil, for your Clinic in Robertsonville
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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