Web composer for your NPO in Ottawa is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your NPO in Ottawa combines writing skills with a deep understanding of digital requirements, SEO for your NPO in Ottawa, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO in Ottawa.
Here are the requirements to follow for Web composer for your NPO in Ottawa:
A Web writer isn't just someone who writes well. Web composer for your NPO in Ottawa is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO in Ottawa and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your NPO in Ottawa, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your NPO in Ottawa aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO in Ottawa just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO in Ottawa that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO in Ottawa, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO in Ottawa.
Web content for your NPO in Ottawa has to be very precisely structured if you want to extend the time users spend on a website for your NPO in Ottawa. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO in Ottawa!
Web composer for your NPO in Ottawa also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO in Ottawa, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO in Ottawa. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Montérégie, for your NPO in East-Broughton, for your transportation company in Lac-Saint-Jean, for your hockey league in Outaouais, for your hotel in Sainte-Marie-de-Beauce, for your restaurant in Yellowknife, for your business in Sept-Îles, for your company in Rivière-du-Loup, for your SME in Lachenaie, for your car dealership in Edmonton, for your startup in Chandler, for your small town in Chaudière-Appalaches, for your store in Centre-du-Québec, for your shop in Sainte-Thérèse, for your thrift shop in Abitibi-Témiscamingue, for your shoe store in Montérégie, for your clothing store in Shawinigan, for your electronics store in Drummondville, for your robotics store in Canada, for your eyewear store in Chateauguay, for your furniture store in Magog, for your construction company in Verdun, for your hostel in Gaspé, for your lodging in Sherbrooke, for your camping in Saint-Laurent, for your outfitter in Magog, for your printing house in Lanaudière, for your financial service company in Drummondville, for your organization in Regina, for your nonprofit organization in Halifax, for your non profit organization in Regina, for your small business in Mont-Tremblant, for your insurance broker in Pierrefonds, for your human ressources in Lasalle, for your non profit in Saint-Laurent, for your HR in Candiac, for your warehouse in Quebec, for your bed and breakfast in Plessisville, for your spa in Regina, for your brewery in Hochelaga-Maisonneuve, for your city in Repentigny, for your town in Robertsonville, for your microbrewery in Charlottetown, for your association in the Eastern Townships, for your tourism association in Saint-Hubert, for your regional tourism association in Mirabel, for your RTA in North Montreal, for your pub in Winnipeg, for your bistro in the South Shore, for your salon in Notre-Dame-des-Pins, for your hairdressing salon in Chicoutimi, for your beauty salon in Saguenay-Lac-Saint-Jean, for your plumbing company in Whitehorse, for your sugar shack in Saint-Jean-sur-Richelieu, for your agency in Drummondville, for your recruitment company in Iqaluit, for your headhunting company in Ottawa, for your Clinic in Chicoutimi
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe