Web composer for your NPO is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your NPO combines writing skills with a deep understanding of digital requirements, SEO for your NPO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO.
Here are the requirements to follow for Web composer for your NPO:
A Web writer isn't just someone who writes well. Web composer for your NPO is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your NPO, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your NPO aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO.
Web content for your NPO has to be very precisely structured if you want to extend the time users spend on a website for your NPO. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO!
Web composer for your NPO also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Magog, for your NPO in Nord-du-Québec, for your transportation company in Black Lake, for your hockey league in Iqaluit, for your hotel in Scott, for your restaurant in Saint-Eustache, for your business in Napierville, for your company in Rosemont, for your SME in Whitehorse, for your car dealership in La Prairie, for your startup in Côte-Nord, for your small town in Mascouche, for your store in Saint-Laurent, for your shop in Saint-Hyacinthe, for your thrift shop in Baie-Comeau, for your shoe store in La Prairie, for your clothing store in Saint-Eustache, for your electronics store in Thetford Mines, for your robotics store in Napierville, for your eyewear store in Regina, for your furniture store in Outaouais, for your construction company in Sainte-Thérèse, for your hostel in Granby, for your lodging in Sorel-Tracy, for your camping in Chambly, for your outfitter in Sainte-Thérèse, for your printing house in Boucherville, for your financial service company in Quebec, for your organization in Verdun, for your nonprofit organization in Lanaudière, for your non profit organization in Candiac, for your small business in Granby, for your insurance broker in Sainte-Thérèse, for your human ressources in Tremblant, for your non profit in Shawinigan, for your HR in Regina, for your warehouse in Charlottetown, for your bed and breakfast in Beauceville, for your spa in Charlottetown, for your brewery in Kirkland, for your city in Black Lake, for your town in Montmagny, for your microbrewery in Candiac, for your association in Chateauguay, for your tourism association in Chandler, for your regional tourism association in Nuns' Island, for your RTA in Magog, for your pub in Mauricie, for your bistro in Regina, for your salon in Rosemont, for your hairdressing salon in Plessisville, for your beauty salon in Bas-Saint-Laurent, for your plumbing company in Candiac, for your sugar shack in Rosemont, for your agency in Lachenaie, for your recruitment company in Montérégie, for your headhunting company in Beauceville, for your Clinic in Magog
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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