Web composer for your NPO is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your NPO combines writing skills with a deep understanding of digital requirements, SEO for your NPO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO.
Here are the requirements to follow for Web composer for your NPO:
A Web writer isn't just someone who writes well. Web composer for your NPO is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your NPO, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your NPO aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO.
Web content for your NPO has to be very precisely structured if you want to extend the time users spend on a website for your NPO. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO!
Web composer for your NPO also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the South Shore, for your NPO in Victoriaville, for your transportation company in Iqaluit, for your hockey league in Nord-du-Québec, for your hotel in Chaudière-Appalaches, for your restaurant in Nord-du-Québec, for your business in Chaudière-Appalaches, for your company in Gaspésie, for your SME in Mirabel, for your car dealership in Saguenay-Lac-Saint-Jean, for your startup in Hochelaga-Maisonneuve, for your small town in Winnipeg, for your store in Scott, for your shop in Saint-Joseph-de-Beauce, for your thrift shop in Saguenay, for your shoe store in Chaudière-Appalaches, for your clothing store in Estrie, for your electronics store in Sainte-Thérèse, for your robotics store in North Montreal, for your eyewear store in Chandler, for your furniture store in Mont-Tremblant, for your construction company in Sainte-Marie-de-Beauce, for your hostel in Lévis, for your lodging in Shawinigan, for your camping in Toronto, for your outfitter in Regina, for your printing house in Gaspésie, for your financial service company in Napierville, for your organization in Rivière-du-Loup, for your nonprofit organization in the Eastern Townships, for your non profit organization in Estrie, for your small business in Ottawa, for your insurance broker in NDG, for your human ressources in Notre-Dame-des-Pins, for your non profit in La Prairie, for your HR in Granby, for your warehouse in Halifax, for your bed and breakfast in Mont-Tremblant, for your spa in Sorel-Tracy, for your brewery in Granby, for your city in Baie-Comeau, for your town in Baie-Comeau, for your microbrewery in Vancouver, for your association in Saint-Eustache, for your tourism association in Mont-Tremblant, for your regional tourism association in Gaspésie, for your RTA in Lachenaie, for your pub in Saint-Eustache, for your bistro in Iqaluit, for your salon in Chambly, for your hairdressing salon in Abitibi-Témiscamingue, for your beauty salon in Nord-du-Québec, for your plumbing company in Rimouski, for your sugar shack in Saint-Laurent, for your agency in Laval, for your recruitment company in Centre-du-Québec, for your headhunting company in Laval, for your Clinic in Lévis
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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