Web composer for your NPO is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your NPO combines writing skills with a deep understanding of digital requirements, SEO for your NPO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO.
Here are the requirements to follow for Web composer for your NPO:
A Web writer isn't just someone who writes well. Web composer for your NPO is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your NPO, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your NPO aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO.
Web content for your NPO has to be very precisely structured if you want to extend the time users spend on a website for your NPO. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO!
Web composer for your NPO also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in the Laurentians, for your NPO in Beauport, for your transportation company in Quebec City, for your hockey league in Sept-Îles, for your hotel in Bromont, for your restaurant in Lac-Saint-Jean, for your business in Candiac, for your company in Laval, for your SME in Saint-Hubert, for your car dealership in Shawinigan, for your startup in Abitibi-Témiscamingue, for your small town in Lévis, for your store in Granby, for your shop in Lasalle, for your thrift shop in Outaouais, for your shoe store in Saguenay-Lac-Saint-Jean, for your clothing store in Boucherville, for your electronics store in Quebec, for your robotics store in Estrie, for your eyewear store in Shawinigan, for your furniture store in Vallée-Jonction, for your construction company in Estrie, for your hostel in Quebec, for your lodging in Gaspé, for your camping in Shawinigan, for your outfitter in Montmagny, for your printing house in Saguenay, for your financial service company in Boisbriand, for your organization in Beauceville, for your nonprofit organization in Shawinigan, for your non profit organization in Quebec, for your small business in Canada, for your insurance broker in Whitehorse, for your human ressources in Fredericton, for your non profit in Robertsonville, for your HR in Hochelaga-Maisonneuve, for your warehouse in Calgary, for your bed and breakfast in Chambly, for your spa in La Prairie, for your brewery in Quebec City, for your city in Sept-Îles, for your town in Victoriaville, for your microbrewery in Fredericton, for your association in Beauceville, for your tourism association in Victoriaville, for your regional tourism association in Outaouais, for your RTA in Saint-Eustache, for your pub in Gaspé, for your bistro in Pointe-Claire, for your salon in Granby, for your hairdressing salon in Montérégie, for your beauty salon in Regina, for your plumbing company in Rosemont, for your sugar shack in Estrie, for your agency in Trois-Rivières, for your recruitment company in Mont-Tremblant, for your headhunting company in Rivière-du-Loup, for your Clinic in Trois-Pistoles
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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