Web composer for your NPO is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your NPO combines writing skills with a deep understanding of digital requirements, SEO for your NPO, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your NPO.
Here are the requirements to follow for Web composer for your NPO:
A Web writer isn't just someone who writes well. Web composer for your NPO is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your NPO and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your NPO, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your NPO aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your NPO just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your NPO that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your NPO, to help users find the information they want and then continue reading. That is the Web writer's main objective for your NPO.
Web content for your NPO has to be very precisely structured if you want to extend the time users spend on a website for your NPO. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your NPO!
Web composer for your NPO also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your NPO, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your NPO. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Quebec, for your NPO in Terrebonne, for your transportation company in Brossard, for your hockey league in Granby, for your hotel in Edmonton, for your restaurant in Saint-Jean-sur-Richelieu, for your business in Montérégie, for your company in Dorval, for your SME in Toronto, for your car dealership in Hochelaga-Maisonneuve, for your startup in Montérégie, for your small town in Boisbriand, for your store in Chicoutimi, for your shop in Vancouver, for your thrift shop in Edmonton, for your shoe store in East-Broughton, for your clothing store in Lachenaie, for your electronics store in the Eastern Townships, for your robotics store in Brossard, for your eyewear store in Quebec, for your furniture store in Québec Maritime, for your construction company in Halifax, for your hostel in Halifax, for your lodging in Lachenaie, for your camping in Canada, for your outfitter in Boisbriand, for your printing house in Whitehorse, for your financial service company in Gaspésie, for your organization in Princeville, for your nonprofit organization in Iqaluit, for your non profit organization in Beauceville, for your small business in NDG, for your insurance broker in Ottawa, for your human ressources in Halifax, for your non profit in Kirkland, for your HR in Iqaluit, for your warehouse in Gatineau, for your bed and breakfast in Gaspésie, for your spa in Charlottetown, for your brewery in Drummondville, for your city in Shawinigan, for your town in Québec Maritime, for your microbrewery in Sainte-Thérèse, for your association in Rivière-du-Loup, for your tourism association in Chicoutimi, for your regional tourism association in Robertsonville, for your RTA in Quebec City, for your pub in Nuns' Island, for your bistro in Rivière-du-Loup, for your salon in Dorval, for your hairdressing salon in Tremblant, for your beauty salon in North Montreal, for your plumbing company in Whitehorse, for your sugar shack in Ottawa, for your agency in Saint-Hubert, for your recruitment company in Fredericton, for your headhunting company in Rivière-du-Loup, for your Clinic in Côte-des-Neiges
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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