Web composer for your non profit organization is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your non profit organization combines writing skills with a deep understanding of digital requirements, SEO for your non profit organization, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit organization.
Here are the requirements to follow for Web composer for your non profit organization:
A Web writer isn't just someone who writes well. Web composer for your non profit organization is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit organization and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your non profit organization, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your non profit organization aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit organization just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit organization that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit organization, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit organization.
Web content for your non profit organization has to be very precisely structured if you want to extend the time users spend on a website for your non profit organization. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit organization!
Web composer for your non profit organization also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit organization, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit organization. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Trois-Pistoles, for your NPO in Charlottetown, for your transportation company in Sainte-Marie-de-Beauce, for your hockey league in Centre-du-Québec, for your hotel in Calgary, for your restaurant in Gatineau, for your business in Sainte-Marie-de-Beauce, for your company in Napierville, for your SME in Anjou, for your car dealership in Sherbrooke, for your startup in Fredericton, for your small town in Black Lake, for your store in Notre-Dame-des-Pins, for your shop in Sainte-Marie-de-Beauce, for your thrift shop in La Tuque, for your shoe store in Fredericton, for your clothing store in Rimouski, for your electronics store in Hochelaga-Maisonneuve, for your robotics store in Abitibi-Témiscamingue, for your eyewear store in Lac-Saint-Jean, for your furniture store in Boisbriand, for your construction company in Princeville, for your hostel in Beauceville, for your lodging in Rimouski, for your camping in Chateauguay, for your outfitter in Regina, for your printing house in Regina, for your financial service company in Saint-Eustache, for your organization in Saint-Hyacinthe, for your nonprofit organization in Granby, for your non profit organization in Fredericton, for your small business in Bromont, for your insurance broker in Trois-Rivières, for your human ressources in Sept-Îles, for your non profit in Gaspésie, for your HR in the Laurentians, for your warehouse in Iqaluit, for your bed and breakfast in Toronto, for your spa in Lanaudière, for your brewery in Robertsonville, for your city in Saguenay-Lac-Saint-Jean, for your town in Laval, for your microbrewery in Fredericton, for your association in Chaudière-Appalaches, for your tourism association in Vancouver, for your regional tourism association in Halifax, for your RTA in Edmonton, for your pub in Vallée-Jonction, for your bistro in Rivière-du-Loup, for your salon in Nord-du-Québec, for your hairdressing salon in Joliette, for your beauty salon in Chateauguay, for your plumbing company in Gaspésie, for your sugar shack in Calgary, for your agency in Charlottetown, for your recruitment company in Robertsonville, for your headhunting company in Chandler, for your Clinic in Vallée-Jonction
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe