Web composer for your non profit in Calgary is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your non profit in Calgary combines writing skills with a deep understanding of digital requirements, SEO for your non profit in Calgary, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit in Calgary.
Here are the requirements to follow for Web composer for your non profit in Calgary:
A Web writer isn't just someone who writes well. Web composer for your non profit in Calgary is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit in Calgary and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your non profit in Calgary, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your non profit in Calgary aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit in Calgary just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit in Calgary that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit in Calgary, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit in Calgary.
Web content for your non profit in Calgary has to be very precisely structured if you want to extend the time users spend on a website for your non profit in Calgary. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit in Calgary!
Web composer for your non profit in Calgary also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit in Calgary, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit in Calgary. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Plateau-Mont-Royal, for your NPO in Rivière-du-Loup, for your transportation company in Brossard, for your hockey league in Rosemont, for your hotel in Quebec, for your restaurant in Charlottetown, for your business in East-Broughton, for your company in Vancouver, for your SME in Chandler, for your car dealership in Bas-Saint-Laurent, for your startup in Winnipeg, for your small town in Drummondville, for your store in the Eastern Townships, for your shop in Chicoutimi, for your thrift shop in Boucherville, for your shoe store in Sept-Îles, for your clothing store in Rimouski, for your electronics store in Montérégie, for your robotics store in Dorval, for your eyewear store in Dorval, for your furniture store in Saint-Hubert, for your construction company in Gatineau, for your hostel in Longueuil, for your lodging in Sept-Îles, for your camping in Napierville, for your outfitter in Thetford Mines, for your printing house in Gaspésie, for your financial service company in La Tuque, for your organization in Saint-Jérôme, for your nonprofit organization in Bromont, for your non profit organization in Rimouski, for your small business in Dorval, for your insurance broker in the Magdalen Islands, for your human ressources in Princeville, for your non profit in Nord-du-Québec, for your HR in La Tuque, for your warehouse in Thetford Mines, for your bed and breakfast in Laval, for your spa in Gaspésie, for your brewery in Gaspésie, for your city in Chateauguay, for your town in Beauceville, for your microbrewery in Saguenay, for your association in Bas-Saint-Laurent, for your tourism association in Mauricie, for your regional tourism association in Chateauguay, for your RTA in Vancouver, for your pub in Quebec City, for your bistro in Ottawa, for your salon in Saint-Jean-sur-Richelieu, for your hairdressing salon in Saint-Georges, for your beauty salon in Saint-Joseph-de-Beauce, for your plumbing company in Joliette, for your sugar shack in Trois-Rivières, for your agency in Victoriaville, for your recruitment company in Saint-Eustache, for your headhunting company in Ottawa, for your Clinic in North Montreal
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe