Web composer for your non profit is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your non profit combines writing skills with a deep understanding of digital requirements, SEO for your non profit, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit.
Here are the requirements to follow for Web composer for your non profit:
A Web writer isn't just someone who writes well. Web composer for your non profit is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your non profit, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your non profit aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit.
Web content for your non profit has to be very precisely structured if you want to extend the time users spend on a website for your non profit. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit!
Web composer for your non profit also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Côte-des-Neiges, for your NPO in Dorval, for your transportation company in Saguenay, for your hockey league in Ottawa, for your hotel in Joliette, for your restaurant in Repentigny, for your business in the Magdalen Islands, for your company in Saint-Eustache, for your SME in Sept-Îles, for your car dealership in Mascouche, for your startup in Nord-du-Québec, for your small town in Côte-Nord, for your store in Iqaluit, for your shop in Whitehorse, for your thrift shop in Kirkland, for your shoe store in Anjou, for your clothing store in Anjou, for your electronics store in Saguenay-Lac-Saint-Jean, for your robotics store in Calgary, for your eyewear store in Saint-Laurent, for your furniture store in Calgary, for your construction company in Gaspé, for your hostel in Chandler, for your lodging in Chandler, for your camping in Saint-Georges, for your outfitter in Boisbriand, for your printing house in Granby, for your financial service company in Lasalle, for your organization in Québec Maritime, for your nonprofit organization in Pointe-Claire, for your non profit organization in Saint-Laurent, for your small business in Magog, for your insurance broker in Laval, for your human ressources in Verdun, for your non profit in Sorel-Tracy, for your HR in Beauceville, for your warehouse in Montreal, for your bed and breakfast in Halifax, for your spa in Montreal, for your brewery in Princeville, for your city in the Magdalen Islands, for your town in Regina, for your microbrewery in Anjou, for your association in Canada, for your tourism association in Joliette, for your regional tourism association in Victoriaville, for your RTA in Brossard, for your pub in Ottawa, for your bistro in Plessisville, for your salon in Lachine, for your hairdressing salon in Robertsonville, for your beauty salon in Dorval, for your plumbing company in Quebec City, for your sugar shack in Gaspésie, for your agency in Black Lake, for your recruitment company in La Prairie, for your headhunting company in Tremblant, for your Clinic in Beauport
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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