Web composer for your non profit is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your non profit combines writing skills with a deep understanding of digital requirements, SEO for your non profit, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your non profit.
Here are the requirements to follow for Web composer for your non profit:
A Web writer isn't just someone who writes well. Web composer for your non profit is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your non profit and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your non profit, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your non profit aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your non profit just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your non profit that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your non profit, to help users find the information they want and then continue reading. That is the Web writer's main objective for your non profit.
Web content for your non profit has to be very precisely structured if you want to extend the time users spend on a website for your non profit. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your non profit!
Web composer for your non profit also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your non profit, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your non profit. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Georges, for your NPO in Dorval, for your transportation company in Kirkland, for your hockey league in Whitehorse, for your hotel in Anjou, for your restaurant in Ottawa, for your business in Lanaudière, for your company in Shawinigan, for your SME in Terrebonne, for your car dealership in the Magdalen Islands, for your startup in Montérégie, for your small town in Beauceville, for your store in Vallée-Jonction, for your shop in the Laurentians, for your thrift shop in Hochelaga-Maisonneuve, for your shoe store in Nord-du-Québec, for your clothing store in Repentigny, for your electronics store in Calgary, for your robotics store in Lasalle, for your eyewear store in Bromont, for your furniture store in Candiac, for your construction company in Saguenay-Lac-Saint-Jean, for your hostel in Pointe-Claire, for your lodging in Napierville, for your camping in Lachine, for your outfitter in Outaouais, for your printing house in Tremblant, for your financial service company in Notre-Dame-des-Pins, for your organization in Magog, for your nonprofit organization in NDG, for your non profit organization in the Magdalen Islands, for your small business in Magog, for your insurance broker in Saint-Hubert, for your human ressources in La Tuque, for your non profit in Granby, for your HR in Saint-Joseph-de-Beauce, for your warehouse in Lac-Saint-Jean, for your bed and breakfast in La Prairie, for your spa in Joliette, for your brewery in Trois-Rivières, for your city in Trois-Rivières, for your town in Dorval, for your microbrewery in Victoriaville, for your association in Magog, for your tourism association in Pointe-Claire, for your regional tourism association in East-Broughton, for your RTA in Saint-Eustache, for your pub in Trois-Pistoles, for your bistro in Repentigny, for your salon in Terrebonne, for your hairdressing salon in Scott, for your beauty salon in Lac-Saint-Jean, for your plumbing company in Rivière-du-Loup, for your sugar shack in Lachenaie, for your agency in Regina, for your recruitment company in NDG, for your headhunting company in Saint-Hyacinthe, for your Clinic in Lac-Saint-Jean
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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