Web composer in NDG is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing in NDG combines writing skills with a deep understanding of digital requirements, SEO in NDG, and online user expectations. It plays a crucial role in the efficiency and performance of SEO in NDG.
Here are the requirements to follow for Web composer in NDG:
A Web writer isn't just someone who writes well. Web composer in NDG is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website in NDG and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency in NDG, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer in NDG aims to index your site in search engines, using SEO (search engine optimization). You want visibility in NDG just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content in NDG that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content in NDG, to help users find the information they want and then continue reading. That is the Web writer's main objective in NDG.
Web content in NDG has to be very precisely structured if you want to extend the time users spend on a website in NDG. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer in NDG!
Web composer in NDG also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience in NDG, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience in NDG. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Charlottetown, for your NPO in Iqaluit, for your transportation company in Gaspésie, for your hockey league in Vancouver, for your hotel in Canada, for your restaurant in Toronto, for your business in Gaspésie, for your company in Magog, for your SME in Yellowknife, for your car dealership in Notre-Dame-des-Pins, for your startup in Scott, for your small town in Vallée-Jonction, for your store in Estrie, for your shop in Anjou, for your thrift shop in Trois-Pistoles, for your shoe store in Magog, for your clothing store in Rosemont, for your electronics store in Nord-du-Québec, for your robotics store in Canada, for your eyewear store in Quebec, for your furniture store in Chambly, for your construction company in Terrebonne, for your hostel in Montreal, for your lodging in Mauricie, for your camping in Drummondville, for your outfitter in Magog, for your printing house in Pointe-Claire, for your financial service company in Saint-Georges, for your organization in East-Broughton, for your nonprofit organization in Rivière-du-Loup, for your non profit organization in La Tuque, for your small business in Lévis, for your insurance broker in Whitehorse, for your human ressources in Saguenay-Lac-Saint-Jean, for your non profit in Iqaluit, for your HR in Centre-du-Québec, for your warehouse in Iqaluit, for your bed and breakfast in Mirabel, for your spa in Baie-Comeau, for your brewery in Quebec, for your city in Notre-Dame-des-Pins, for your town in Saint-Hubert, for your microbrewery in Robertsonville, for your association in Chandler, for your tourism association in Anjou, for your regional tourism association in Toronto, for your RTA in Quebec, for your pub in Laval, for your bistro in Granby, for your salon in Lévis, for your hairdressing salon in Sainte-Thérèse, for your beauty salon in Bas-Saint-Laurent, for your plumbing company in Lévis, for your sugar shack in Mont-Tremblant, for your agency in Terrebonne, for your recruitment company in Baie-Comeau, for your headhunting company in Ottawa, for your Clinic in Saint-Hubert
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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