Web composer for your microbrewery is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your microbrewery combines writing skills with a deep understanding of digital requirements, SEO for your microbrewery, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your microbrewery.
Here are the requirements to follow for Web composer for your microbrewery:
A Web writer isn't just someone who writes well. Web composer for your microbrewery is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your microbrewery and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your microbrewery, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your microbrewery aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your microbrewery just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your microbrewery that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your microbrewery, to help users find the information they want and then continue reading. That is the Web writer's main objective for your microbrewery.
Web content for your microbrewery has to be very precisely structured if you want to extend the time users spend on a website for your microbrewery. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your microbrewery!
Web composer for your microbrewery also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your microbrewery, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your microbrewery. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Saint-Jérôme, for your NPO in Pointe-Claire, for your transportation company in Plateau-Mont-Royal, for your hockey league in Lasalle, for your hotel in Pointe-Claire, for your restaurant in NDG, for your business in Chicoutimi, for your company in Candiac, for your SME in Fredericton, for your car dealership in Lachenaie, for your startup in Baie-Comeau, for your small town in Côte-des-Neiges, for your store in Gaspé, for your shop in Edmonton, for your thrift shop in Hochelaga-Maisonneuve, for your shoe store in Toronto, for your clothing store in Bromont, for your electronics store in Rimouski, for your robotics store in NDG, for your eyewear store in Iqaluit, for your furniture store in Beauceville, for your construction company in Outaouais, for your hostel in Ottawa, for your lodging in Trois-Rivières, for your camping in Kirkland, for your outfitter in Lachine, for your printing house in Montérégie, for your financial service company in Rosemont, for your organization in Black Lake, for your nonprofit organization in Côte-Nord, for your non profit organization in Saint-Jean-sur-Richelieu, for your small business in Laval, for your insurance broker in Trois-Rivières, for your human ressources in Vancouver, for your non profit in Plateau-Mont-Royal, for your HR in Saint-Jean-sur-Richelieu, for your warehouse in Mirabel, for your bed and breakfast in Côte-des-Neiges, for your spa in Victoriaville, for your brewery in Winnipeg, for your city in Centre-du-Québec, for your town in Shawinigan, for your microbrewery in Rosemont, for your association in Canada, for your tourism association in Whitehorse, for your regional tourism association in La Prairie, for your RTA in Chandler, for your pub in Saint-Hyacinthe, for your bistro in Canada, for your salon in Sorel-Tracy, for your hairdressing salon in Lanaudière, for your beauty salon in Rivière-du-Loup, for your plumbing company in Terrebonne, for your sugar shack in Brossard, for your agency in Lachenaie, for your recruitment company in Sherbrooke, for your headhunting company in Saint-Jérôme, for your Clinic in Boisbriand
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe