Web composer for your microbrewery is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your microbrewery combines writing skills with a deep understanding of digital requirements, SEO for your microbrewery, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your microbrewery.
Here are the requirements to follow for Web composer for your microbrewery:
A Web writer isn't just someone who writes well. Web composer for your microbrewery is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your microbrewery and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your microbrewery, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your microbrewery aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your microbrewery just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your microbrewery that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your microbrewery, to help users find the information they want and then continue reading. That is the Web writer's main objective for your microbrewery.
Web content for your microbrewery has to be very precisely structured if you want to extend the time users spend on a website for your microbrewery. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your microbrewery!
Web composer for your microbrewery also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your microbrewery, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your microbrewery. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Repentigny, for your NPO in Thetford Mines, for your transportation company in Edmonton, for your hockey league in Ottawa, for your hotel in Hochelaga-Maisonneuve, for your restaurant in Hochelaga-Maisonneuve, for your business in Bromont, for your company in Pierrefonds, for your SME in Montérégie, for your car dealership in Quebec City, for your startup in Centre-du-Québec, for your small town in Baie-Comeau, for your store in Boucherville, for your shop in the Laurentians, for your thrift shop in Nuns' Island, for your shoe store in Plessisville, for your clothing store in Lévis, for your electronics store in Centre-du-Québec, for your robotics store in Saint-Hubert, for your eyewear store in Notre-Dame-des-Pins, for your furniture store in Saguenay, for your construction company in Shawinigan, for your hostel in the Laurentians, for your lodging in Sainte-Marie-de-Beauce, for your camping in Pierrefonds, for your outfitter in Granby, for your printing house in Saguenay-Lac-Saint-Jean, for your financial service company in East-Broughton, for your organization in Granby, for your nonprofit organization in Ottawa, for your non profit organization in Saguenay-Lac-Saint-Jean, for your small business in Saguenay-Lac-Saint-Jean, for your insurance broker in Rosemont, for your human ressources in Tremblant, for your non profit in Trois-Pistoles, for your HR in Saguenay-Lac-Saint-Jean, for your warehouse in Lachine, for your bed and breakfast in Notre-Dame-des-Pins, for your spa in Montérégie, for your brewery in Laval, for your city in Outaouais, for your town in Shawinigan, for your microbrewery in Quebec City, for your association in Lachine, for your tourism association in Brossard, for your regional tourism association in Trois-Pistoles, for your RTA in Regina, for your pub in Princeville, for your bistro in Thetford Mines, for your salon in Saint-Léonard, for your hairdressing salon in Sept-Îles, for your beauty salon in Chicoutimi, for your plumbing company in Robertsonville, for your sugar shack in Longueuil, for your agency in Gaspé, for your recruitment company in Drummondville, for your headhunting company in Laval, for your Clinic in Lanaudière
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe