Web composer for your hotel is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your hotel combines writing skills with a deep understanding of digital requirements, SEO for your hotel, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your hotel.
Here are the requirements to follow for Web composer for your hotel:
A Web writer isn't just someone who writes well. Web composer for your hotel is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your hotel and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your hotel, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your hotel aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your hotel just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your hotel that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your hotel, to help users find the information they want and then continue reading. That is the Web writer's main objective for your hotel.
Web content for your hotel has to be very precisely structured if you want to extend the time users spend on a website for your hotel. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your hotel!
Web composer for your hotel also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your hotel, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your hotel. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Joliette, for your NPO in Lévis, for your transportation company in Abitibi-Témiscamingue, for your hockey league in Kirkland, for your hotel in Joliette, for your restaurant in North Montreal, for your business in Mont-Tremblant, for your company in Montreal, for your SME in Chambly, for your car dealership in Pierrefonds, for your startup in Sorel-Tracy, for your small town in Gaspésie, for your store in Gaspésie, for your shop in the South Shore, for your thrift shop in Sainte-Marie-de-Beauce, for your shoe store in Montmagny, for your clothing store in Gatineau, for your electronics store in Lachine, for your robotics store in Nord-du-Québec, for your eyewear store in Yellowknife, for your furniture store in Chateauguay, for your construction company in Abitibi-Témiscamingue, for your hostel in Pointe-Claire, for your lodging in Rimouski, for your camping in Terrebonne, for your outfitter in Côte-Nord, for your printing house in Saint-Léonard, for your financial service company in Regina, for your organization in Edmonton, for your nonprofit organization in the Eastern Townships, for your non profit organization in Dorval, for your small business in Beauceville, for your insurance broker in Notre-Dame-des-Pins, for your human ressources in Canada, for your non profit in Côte-des-Neiges, for your HR in Vallée-Jonction, for your warehouse in Pointe-Claire, for your bed and breakfast in Nord-du-Québec, for your spa in Sorel-Tracy, for your brewery in Plateau-Mont-Royal, for your city in Saint-Joseph-de-Beauce, for your town in Quebec, for your microbrewery in Verdun, for your association in La Tuque, for your tourism association in Edmonton, for your regional tourism association in Lanaudière, for your RTA in Ottawa, for your pub in Outaouais, for your bistro in Estrie, for your salon in Lachine, for your hairdressing salon in NDG, for your beauty salon in Joliette, for your plumbing company in Sainte-Thérèse, for your sugar shack in Mascouche, for your agency in Iqaluit, for your recruitment company in Beauport, for your headhunting company in Laval, for your Clinic in Calgary
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe