Web composer for your company in Canada is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your company in Canada combines writing skills with a deep understanding of digital requirements, SEO for your company in Canada, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company in Canada.
Here are the requirements to follow for Web composer for your company in Canada:
A Web writer isn't just someone who writes well. Web composer for your company in Canada is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company in Canada and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your company in Canada, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your company in Canada aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company in Canada just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company in Canada that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company in Canada, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company in Canada.
Web content for your company in Canada has to be very precisely structured if you want to extend the time users spend on a website for your company in Canada. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company in Canada!
Web composer for your company in Canada also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company in Canada, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company in Canada. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Fredericton, for your NPO in Nuns' Island, for your transportation company in Shawinigan, for your hockey league in Vallée-Jonction, for your hotel in Sorel-Tracy, for your restaurant in Nord-du-Québec, for your business in Drummondville, for your company in La Tuque, for your SME in Nord-du-Québec, for your car dealership in Lanaudière, for your startup in Montmagny, for your small town in Mirabel, for your store in Mascouche, for your shop in Canada, for your thrift shop in Lanaudière, for your shoe store in Saint-Léonard, for your clothing store in Tremblant, for your electronics store in Rosemont, for your robotics store in Dorval, for your eyewear store in Plateau-Mont-Royal, for your furniture store in Chicoutimi, for your construction company in Gaspésie, for your hostel in Lac-Saint-Jean, for your lodging in La Prairie, for your camping in Saint-Joseph-de-Beauce, for your outfitter in Halifax, for your printing house in Chandler, for your financial service company in Saint-Jérôme, for your organization in Montmagny, for your nonprofit organization in Yellowknife, for your non profit organization in Edmonton, for your small business in Sainte-Thérèse, for your insurance broker in Winnipeg, for your human ressources in Côte-Nord, for your non profit in Bas-Saint-Laurent, for your HR in Princeville, for your warehouse in the South Shore, for your bed and breakfast in Chambly, for your spa in Calgary, for your brewery in Bas-Saint-Laurent, for your city in Joliette, for your town in Regina, for your microbrewery in Saint-Hubert, for your association in Gatineau, for your tourism association in Mirabel, for your regional tourism association in Chambly, for your RTA in NDG, for your pub in Edmonton, for your bistro in Saint-Georges, for your salon in Boucherville, for your hairdressing salon in Saint-Joseph-de-Beauce, for your beauty salon in Sept-Îles, for your plumbing company in Quebec City, for your sugar shack in Scott, for your agency in Saguenay-Lac-Saint-Jean, for your recruitment company in Chambly, for your headhunting company in Hochelaga-Maisonneuve, for your Clinic in Saint-Joseph-de-Beauce
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe