Web composer for your company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your company combines writing skills with a deep understanding of digital requirements, SEO for your company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company.
Here are the requirements to follow for Web composer for your company:
A Web writer isn't just someone who writes well. Web composer for your company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company.
Web content for your company has to be very precisely structured if you want to extend the time users spend on a website for your company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company!
Web composer for your company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lachenaie, for your NPO in the Eastern Townships, for your transportation company in Boisbriand, for your hockey league in Terrebonne, for your hotel in Chateauguay, for your restaurant in Sainte-Thérèse, for your business in Black Lake, for your company in Iqaluit, for your SME in Saint-Eustache, for your car dealership in the Laurentians, for your startup in Pointe-Claire, for your small town in Terrebonne, for your store in Laval, for your shop in Saint-Joseph-de-Beauce, for your thrift shop in Plessisville, for your shoe store in Chaudière-Appalaches, for your clothing store in Gatineau, for your electronics store in Hochelaga-Maisonneuve, for your robotics store in Lasalle, for your eyewear store in Dorval, for your furniture store in Trois-Pistoles, for your construction company in Anjou, for your hostel in Saint-Jérôme, for your lodging in Gaspé, for your camping in Quebec, for your outfitter in Trois-Pistoles, for your printing house in Rimouski, for your financial service company in Mont-Tremblant, for your organization in the Eastern Townships, for your nonprofit organization in Lachenaie, for your non profit organization in Yellowknife, for your small business in Vancouver, for your insurance broker in Shawinigan, for your human ressources in Magog, for your non profit in Côte-des-Neiges, for your HR in Saint-Hubert, for your warehouse in Tremblant, for your bed and breakfast in Montreal, for your spa in Pointe-Claire, for your brewery in Kirkland, for your city in Joliette, for your town in Saint-Georges, for your microbrewery in Princeville, for your association in Lévis, for your tourism association in Robertsonville, for your regional tourism association in Sainte-Marie-de-Beauce, for your RTA in Napierville, for your pub in Quebec, for your bistro in Montérégie, for your salon in Toronto, for your hairdressing salon in Mascouche, for your beauty salon in Beauceville, for your plumbing company in Sainte-Thérèse, for your sugar shack in Sainte-Marie-de-Beauce, for your agency in La Tuque, for your recruitment company in Centre-du-Québec, for your headhunting company in Quebec, for your Clinic in Notre-Dame-des-Pins
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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