Web composer for your company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your company combines writing skills with a deep understanding of digital requirements, SEO for your company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company.
Here are the requirements to follow for Web composer for your company:
A Web writer isn't just someone who writes well. Web composer for your company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company.
Web content for your company has to be very precisely structured if you want to extend the time users spend on a website for your company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company!
Web composer for your company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Baie-Comeau, for your NPO in Chicoutimi, for your transportation company in Saint-Eustache, for your hockey league in Tremblant, for your hotel in Mont-Tremblant, for your restaurant in Chambly, for your business in Scott, for your company in Québec Maritime, for your SME in Pointe-Claire, for your car dealership in Mauricie, for your startup in Nuns' Island, for your small town in Lac-Saint-Jean, for your store in Dorval, for your shop in Granby, for your thrift shop in NDG, for your shoe store in Drummondville, for your clothing store in Notre-Dame-des-Pins, for your electronics store in Victoriaville, for your robotics store in La Prairie, for your eyewear store in La Tuque, for your furniture store in Mirabel, for your construction company in Magog, for your hostel in Saguenay, for your lodging in Mont-Tremblant, for your camping in Beauceville, for your outfitter in Sainte-Marie-de-Beauce, for your printing house in Rivière-du-Loup, for your financial service company in Saint-Laurent, for your organization in Thetford Mines, for your nonprofit organization in Laval, for your non profit organization in Quebec, for your small business in Lac-Saint-Jean, for your insurance broker in Boucherville, for your human ressources in Lasalle, for your non profit in Baie-Comeau, for your HR in Pierrefonds, for your warehouse in Sherbrooke, for your bed and breakfast in Boisbriand, for your spa in Quebec City, for your brewery in Sherbrooke, for your city in Scott, for your town in Gaspé, for your microbrewery in Saint-Jérôme, for your association in Boucherville, for your tourism association in Saint-Joseph-de-Beauce, for your regional tourism association in Lachenaie, for your RTA in Kirkland, for your pub in Chambly, for your bistro in Pierrefonds, for your salon in Canada, for your hairdressing salon in Lévis, for your beauty salon in Lac-Saint-Jean, for your plumbing company in Princeville, for your sugar shack in Saint-Hubert, for your agency in Pointe-Claire, for your recruitment company in Laval, for your headhunting company in Scott, for your Clinic in East-Broughton
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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