Web composer for your company is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your company combines writing skills with a deep understanding of digital requirements, SEO for your company, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your company.
Here are the requirements to follow for Web composer for your company:
A Web writer isn't just someone who writes well. Web composer for your company is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your company and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your company, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your company aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your company just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your company that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your company, to help users find the information they want and then continue reading. That is the Web writer's main objective for your company.
Web content for your company has to be very precisely structured if you want to extend the time users spend on a website for your company. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your company!
Web composer for your company also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your company, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your company. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Abitibi-Témiscamingue, for your NPO in Scott, for your transportation company in Mauricie, for your hockey league in Chicoutimi, for your hotel in Gatineau, for your restaurant in Laval, for your business in Vancouver, for your company in Saint-Jean-sur-Richelieu, for your SME in Dorval, for your car dealership in Pointe-Claire, for your startup in the Eastern Townships, for your small town in Rimouski, for your store in Sainte-Thérèse, for your shop in Montmagny, for your thrift shop in Montérégie, for your shoe store in NDG, for your clothing store in Côte-Nord, for your electronics store in Centre-du-Québec, for your robotics store in Boisbriand, for your eyewear store in Ottawa, for your furniture store in Saint-Joseph-de-Beauce, for your construction company in Lévis, for your hostel in Rosemont, for your lodging in Fredericton, for your camping in Victoriaville, for your outfitter in Iqaluit, for your printing house in Bromont, for your financial service company in Pierrefonds, for your organization in Saint-Hubert, for your nonprofit organization in Robertsonville, for your non profit organization in Saint-Hubert, for your small business in Mascouche, for your insurance broker in Saint-Hyacinthe, for your human ressources in Black Lake, for your non profit in Sainte-Thérèse, for your HR in NDG, for your warehouse in Lachine, for your bed and breakfast in Saint-Léonard, for your spa in Fredericton, for your brewery in Lachine, for your city in Black Lake, for your town in Côte-des-Neiges, for your microbrewery in Sainte-Thérèse, for your association in North Montreal, for your tourism association in Trois-Pistoles, for your regional tourism association in Chandler, for your RTA in Nord-du-Québec, for your pub in the South Shore, for your bistro in Granby, for your salon in Sainte-Thérèse, for your hairdressing salon in Chateauguay, for your beauty salon in Scott, for your plumbing company in Côte-Nord, for your sugar shack in Halifax, for your agency in Rosemont, for your recruitment company in Lévis, for your headhunting company in Regina, for your Clinic in Granby
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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