Web composer for your city is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your city combines writing skills with a deep understanding of digital requirements, SEO for your city, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your city.
Here are the requirements to follow for Web composer for your city:
A Web writer isn't just someone who writes well. Web composer for your city is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your city and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your city, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your city aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your city just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your city that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your city, to help users find the information they want and then continue reading. That is the Web writer's main objective for your city.
Web content for your city has to be very precisely structured if you want to extend the time users spend on a website for your city. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your city!
Web composer for your city also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your city, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your city. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Côte-des-Neiges, for your NPO in Regina, for your transportation company in Sorel-Tracy, for your hockey league in the Magdalen Islands, for your hotel in Estrie, for your restaurant in Ottawa, for your business in Chateauguay, for your company in Quebec, for your SME in Côte-Nord, for your car dealership in Chateauguay, for your startup in the Magdalen Islands, for your small town in Saint-Laurent, for your store in Chaudière-Appalaches, for your shop in Regina, for your thrift shop in Verdun, for your shoe store in Tremblant, for your clothing store in Estrie, for your electronics store in Sainte-Thérèse, for your robotics store in Lasalle, for your eyewear store in Lasalle, for your furniture store in Black Lake, for your construction company in Bas-Saint-Laurent, for your hostel in Canada, for your lodging in Saint-Hyacinthe, for your camping in Vallée-Jonction, for your outfitter in the Eastern Townships, for your printing house in Vallée-Jonction, for your financial service company in Lachine, for your organization in Lachine, for your nonprofit organization in Thetford Mines, for your non profit organization in Thetford Mines, for your small business in Côte-Nord, for your insurance broker in Robertsonville, for your human ressources in Québec Maritime, for your non profit in Scott, for your HR in Chicoutimi, for your warehouse in Repentigny, for your bed and breakfast in the Laurentians, for your spa in Lévis, for your brewery in Tremblant, for your city in Mont-Tremblant, for your town in Charlottetown, for your microbrewery in Chandler, for your association in Fredericton, for your tourism association in Sainte-Marie-de-Beauce, for your regional tourism association in Tremblant, for your RTA in Magog, for your pub in Granby, for your bistro in Ottawa, for your salon in Scott, for your hairdressing salon in Saint-Jérôme, for your beauty salon in Saint-Jérôme, for your plumbing company in Beauceville, for your sugar shack in Plessisville, for your agency in Saint-Jérôme, for your recruitment company in Brossard, for your headhunting company in Magog, for your Clinic in Black Lake
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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