Web composer for your city is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your city combines writing skills with a deep understanding of digital requirements, SEO for your city, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your city.
Here are the requirements to follow for Web composer for your city:
A Web writer isn't just someone who writes well. Web composer for your city is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your city and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your city, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your city aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your city just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your city that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your city, to help users find the information they want and then continue reading. That is the Web writer's main objective for your city.
Web content for your city has to be very precisely structured if you want to extend the time users spend on a website for your city. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your city!
Web composer for your city also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your city, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your city. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Victoriaville, for your NPO in Dorval, for your transportation company in Charlottetown, for your hockey league in Saint-Léonard, for your hotel in Saguenay-Lac-Saint-Jean, for your restaurant in Lachenaie, for your business in Laval, for your company in Saint-Laurent, for your SME in Mirabel, for your car dealership in Winnipeg, for your startup in Gatineau, for your small town in Black Lake, for your store in Thetford Mines, for your shop in Rivière-du-Loup, for your thrift shop in Quebec City, for your shoe store in Joliette, for your clothing store in Brossard, for your electronics store in Longueuil, for your robotics store in Vallée-Jonction, for your eyewear store in Plateau-Mont-Royal, for your furniture store in Quebec City, for your construction company in Napierville, for your hostel in Halifax, for your lodging in Saint-Georges, for your camping in Toronto, for your outfitter in Regina, for your printing house in Trois-Rivières, for your financial service company in Saint-Jérôme, for your organization in Terrebonne, for your nonprofit organization in Verdun, for your non profit organization in the Laurentians, for your small business in Chateauguay, for your insurance broker in Saint-Joseph-de-Beauce, for your human ressources in Estrie, for your non profit in Whitehorse, for your HR in Saguenay-Lac-Saint-Jean, for your warehouse in Plessisville, for your bed and breakfast in Chambly, for your spa in Sept-Îles, for your brewery in Bromont, for your city in Chaudière-Appalaches, for your town in Sainte-Marie-de-Beauce, for your microbrewery in Saint-Jean-sur-Richelieu, for your association in Tremblant, for your tourism association in Thetford Mines, for your regional tourism association in Saint-Georges, for your RTA in Gaspésie, for your pub in Tremblant, for your bistro in NDG, for your salon in Quebec, for your hairdressing salon in Chambly, for your beauty salon in Scott, for your plumbing company in Mauricie, for your sugar shack in Chaudière-Appalaches, for your agency in the Laurentians, for your recruitment company in Quebec, for your headhunting company in Beauceville, for your Clinic in Saint-Georges
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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