Web composer for your city is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your city combines writing skills with a deep understanding of digital requirements, SEO for your city, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your city.
Here are the requirements to follow for Web composer for your city:
A Web writer isn't just someone who writes well. Web composer for your city is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your city and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your city, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your city aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your city just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your city that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your city, to help users find the information they want and then continue reading. That is the Web writer's main objective for your city.
Web content for your city has to be very precisely structured if you want to extend the time users spend on a website for your city. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your city!
Web composer for your city also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your city, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your city. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Gaspésie, for your NPO in Chaudière-Appalaches, for your transportation company in Hochelaga-Maisonneuve, for your hockey league in Saint-Laurent, for your hotel in Estrie, for your restaurant in Nuns' Island, for your business in Joliette, for your company in Saint-Eustache, for your SME in the South Shore, for your car dealership in Magog, for your startup in East-Broughton, for your small town in Vallée-Jonction, for your store in Gaspésie, for your shop in Sherbrooke, for your thrift shop in Pierrefonds, for your shoe store in Robertsonville, for your clothing store in Plateau-Mont-Royal, for your electronics store in Canada, for your robotics store in Black Lake, for your eyewear store in Quebec, for your furniture store in Sainte-Marie-de-Beauce, for your construction company in La Prairie, for your hostel in Calgary, for your lodging in Saint-Léonard, for your camping in Granby, for your outfitter in Halifax, for your printing house in Chambly, for your financial service company in Trois-Rivières, for your organization in Estrie, for your nonprofit organization in Saint-Jérôme, for your non profit organization in Trois-Pistoles, for your small business in Kirkland, for your insurance broker in Quebec, for your human ressources in Lanaudière, for your non profit in Fredericton, for your HR in the Magdalen Islands, for your warehouse in Tremblant, for your bed and breakfast in Gatineau, for your spa in Rivière-du-Loup, for your brewery in the Laurentians, for your city in Saint-Jérôme, for your town in Regina, for your microbrewery in Sherbrooke, for your association in Nord-du-Québec, for your tourism association in Napierville, for your regional tourism association in Abitibi-Témiscamingue, for your RTA in Plessisville, for your pub in Saint-Joseph-de-Beauce, for your bistro in Nuns' Island, for your salon in Baie-Comeau, for your hairdressing salon in Saint-Eustache, for your beauty salon in Nord-du-Québec, for your plumbing company in Trois-Rivières, for your sugar shack in Trois-Rivières, for your agency in Sorel-Tracy, for your recruitment company in Nuns' Island, for your headhunting company in Lasalle, for your Clinic in Saint-Eustache
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
Subscribe to
Numérique.ca's newsletter
Subscribe