Web composer for your business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your business combines writing skills with a deep understanding of digital requirements, SEO for your business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your business.
Here are the requirements to follow for Web composer for your business:
A Web writer isn't just someone who writes well. Web composer for your business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your business.
Web content for your business has to be very precisely structured if you want to extend the time users spend on a website for your business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your business!
Web composer for your business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Lévis, for your NPO in Laval, for your transportation company in Quebec City, for your hockey league in Halifax, for your hotel in Vancouver, for your restaurant in Napierville, for your business in Saint-Léonard, for your company in Mauricie, for your SME in Lac-Saint-Jean, for your car dealership in Saint-Jérôme, for your startup in Mirabel, for your small town in Saint-Léonard, for your store in Saint-Jean-sur-Richelieu, for your shop in Tremblant, for your thrift shop in Candiac, for your shoe store in the Magdalen Islands, for your clothing store in the Eastern Townships, for your electronics store in Victoriaville, for your robotics store in Lévis, for your eyewear store in Mascouche, for your furniture store in Repentigny, for your construction company in Saint-Laurent, for your hostel in Chambly, for your lodging in Saint-Hyacinthe, for your camping in the South Shore, for your outfitter in Pierrefonds, for your printing house in North Montreal, for your financial service company in Black Lake, for your organization in Saguenay, for your nonprofit organization in Regina, for your non profit organization in the Laurentians, for your small business in Sept-Îles, for your insurance broker in Nuns' Island, for your human ressources in Hochelaga-Maisonneuve, for your non profit in Côte-des-Neiges, for your HR in Iqaluit, for your warehouse in Saint-Jérôme, for your bed and breakfast in Baie-Comeau, for your spa in Regina, for your brewery in Vancouver, for your city in Lévis, for your town in Chaudière-Appalaches, for your microbrewery in Yellowknife, for your association in Rivière-du-Loup, for your tourism association in Repentigny, for your regional tourism association in Thetford Mines, for your RTA in Nuns' Island, for your pub in Outaouais, for your bistro in Bas-Saint-Laurent, for your salon in Chandler, for your hairdressing salon in Mauricie, for your beauty salon in Mauricie, for your plumbing company in Mascouche, for your sugar shack in Baie-Comeau, for your agency in Joliette, for your recruitment company in Baie-Comeau, for your headhunting company in Mirabel, for your Clinic in the South Shore
GET IN TOUCH
Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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