Web composer for your business is a specific form of writing aimed at producing content tailored to the needs and requirements of the Internet. Web writing for your business combines writing skills with a deep understanding of digital requirements, SEO for your business, and online user expectations. It plays a crucial role in the efficiency and performance of SEO for your business.
Here are the requirements to follow for Web composer for your business:
A Web writer isn't just someone who writes well. Web composer for your business is now viewed in terms of “content creation.” What is more, reading has become multi-sensory, involving text, but also images, sound and interaction between the website for your business and its user. Users want an optimal experience and a site that meets their specific needs
The goal of Web composer is to improve your website's SEO efficiency for your business, attract readers and extend the time they spend on your site by optimizing the experience, so that visitors become customers. This requires good knowledge of the users.
First and foremost, Web composer for your business aims to index your site in search engines, using SEO (search engine optimization). You want visibility for your business just as much as users want to find you! Analyses are therefore conducted on several levels, which are all interrelated:
A good Web writer will create quality content for your business that is significant to the target audience (making it more popular in search engines) and structure it based on the keywords and semantic field while making sure that the text flows naturally and is enjoyable to read
Three types of people will visit your website: those who will leave after 10 seconds, those who will spend two or three minutes and those who will browse for 10 to 20 minutes. It's impossible to make every visitor spend 20 minutes on your site, but if the information is well-organized, the text is spaced out and the message is simple, it will certainly reduce the number of readers who leave right away.
A neurosensory analysis has shown that people visually scan Web content in an F-shaped pattern, as seen below:
Source: Jakob Nielsen's Alertbox: F-Shaped Pattern For Reading Web Content ( www.nngroup.com/articles/f-shaped-pattern-reading-web-content/)
There is therefore a hierarchy to apply to a website's textual content for your business, to help users find the information they want and then continue reading. That is the Web writer's main objective for your business.
Web content for your business has to be very precisely structured if you want to extend the time users spend on a website for your business. This is done by applying the inverted pyramid model:
If you're able to hook readers with the title and lead, they will extend their stay, greatly increasing the likelihood that they will become a customer for your business!
Web composer for your business also take responsive design into account, to make it easy to browse the content on various platforms (computer, tablet, smartphone).
To optimize the user experience for your business, it is also important to invite them to participate. Certain key elements can be inserted, such as:
All of these elements facilitate, humanize and dynamize the user experience for your business. They call on the senses, arouse emotion and direct the user's actions. What is good for users is also good for you.
A website with well-structured, quality content can help grow clientele and increase visibility and reputation for your insurance company in Gaspé, for your NPO in Calgary, for your transportation company in Granby, for your hockey league in Chambly, for your hotel in Charlottetown, for your restaurant in Pointe-Claire, for your business in Dorval, for your company in Côte-Nord, for your SME in Iqaluit, for your car dealership in La Prairie, for your startup in Notre-Dame-des-Pins, for your small town in Princeville, for your store in Vancouver, for your shop in Lanaudière, for your thrift shop in Lac-Saint-Jean, for your shoe store in the Laurentians, for your clothing store in Chambly, for your electronics store in Saint-Eustache, for your robotics store in Laval, for your eyewear store in Lachine, for your furniture store in Tremblant, for your construction company in Dorval, for your hostel in Bas-Saint-Laurent, for your lodging in Côte-Nord, for your camping in Saint-Eustache, for your outfitter in Lanaudière, for your printing house in Estrie, for your financial service company in Québec Maritime, for your organization in Charlottetown, for your nonprofit organization in Sainte-Thérèse, for your non profit organization in Estrie, for your small business in Sorel-Tracy, for your insurance broker in Magog, for your human ressources in Boisbriand, for your non profit in Black Lake, for your HR in Victoriaville, for your warehouse in Lac-Saint-Jean, for your bed and breakfast in Tremblant, for your spa in Nuns' Island, for your brewery in Pierrefonds, for your city in Estrie, for your town in Québec Maritime, for your microbrewery in Quebec, for your association in Saint-Joseph-de-Beauce, for your tourism association in Candiac, for your regional tourism association in Edmonton, for your RTA in Mascouche, for your pub in Edmonton, for your bistro in La Tuque, for your salon in Québec Maritime, for your hairdressing salon in Trois-Rivières, for your beauty salon in Magog, for your plumbing company in Sainte-Thérèse, for your sugar shack in Vallée-Jonction, for your agency in Côte-Nord, for your recruitment company in Edmonton, for your headhunting company in Trois-Rivières, for your Clinic in Vallée-Jonction
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Where to find us
131, Notre-Dame Ouest
Office 202
Thetford Mines (Quebec)
G6G 1J4
Contact us
418 335-0804
418 335-4063
info@numerique.ca
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